LIST ROUNDTABLE: List firms in the crystal ball  May 01, 2000 9:30 PM By MCM staff

No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals

FOCUS: RESTAURANT SUPPLIES – peerless restaurant supplies  May 01, 2000 9:30 PM By MCM staff

Reviewed March 15, noon, Explorer 4.5 ( claims to have everything for a restaurant “from design through installation.” What a shame

MULTICHANNEL MARKETING: Late to the plate Web newbies now playing catch-up  May 01, 2000 9:30 PM By Mark Del Franco

When $1.1 billion cataloger/retailer Williams-Sonoma went live with its Website in November 1999, it figured its brand name would attract shoppers. And

GETTING PERSONAL: …with Tracy Carpentier  May 01, 2000 9:30 PM By Tracy Carpentier

Tracy Carpentier is vice president/general manager of industrial signage catalog Seton Name Plate, based in Branford, CT.Q: What was your career path

Office Products: trends analysis  May 01, 2000 9:30 PM By Paul Miller

The office products catalog business just ain’t what it used to be. Having had their margins squeezed tighter and tighter by rapidly mounting competition

BUSINESS-TO-BUSINESS: The business of selects  May 01, 2000 9:30 PM By Peter Girard

The list selections many b-to-b renters are looking forUnlike consumer catalogers, business-to-business mailers are often looking beyond recency, frequency,

BUSINESS-TO-BUSINESS  May 01, 2000 9:30 PM By MCM staff

KATIE MULDOON: I’ve noticed only one major creative trend in business-to-business catalogs lately: varnished covers. Many business mailers are applying

Bloomie’s takes trends to the market  May 01, 2000 9:30 PM By Peter Girard

Bloomingdale’s By Mail (BBM) wants to be first again. In 1991 it was the first major department store catalog to launch independently of its parent store,

collaring volume orders  Apr 01, 2000 10:30 PM By Leslie Goff

Calling all cars: Gall’s, the cataloger for public safety uniforms and equipment, is looking to make some big collars on its Website (

BUSINESS-TO-BUSINESS: Slipping a bit  Apr 01, 2000 10:30 PM By Mark Del Franco

Fewer grow bottom line compared to previous yearSales of technology equipment to small and midsize businesses gave a fourth-quarter boost to many of the

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