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News ARCHIVE

Gone batty  Apr 01, 1999 10:30 PM By Bob Benson

I received a recent issue of Catalog Age that included an advertisement for the List Technology Systems Group. The ad was meant to be lighthearted and

Managing the Marketing/Analytical Partnership  Apr 01, 1999 10:30 PM By Cynthia Baughan Wheaton

All too often, the relationship between analytical people and marketing people is a difficult one. For one, marketers rarely speak the same language as

Choosing the names  Apr 01, 1999 10:30 PM By MCM staff

Nth name selection: Generally used for test panel record selection. Every nth record is chosen. If you are selecting, say, 10,000 records out of 1 million,

Not as much business as usual  Apr 01, 1999 10:30 PM By MCM staff

Only 55% of the publicly traded business-to-business and computer catalogers tracked by Catalog Age and Boston investment bank Ulin & Holland reported

Amazon.com expansion continues  Apr 01, 1999 10:30 PM By MCM staff

Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.Not content to sell

A super service story  Apr 01, 1999 10:30 PM By MCM staff

Imagine paddling down the mighty Colorado River, four days into an 18-day rafting trip, when suddenly the inner tube on the raft holding your provisions

Get ‘em when they’re young  Apr 01, 1999 10:30 PM By MCM staff

How do you sell to kids and teens online when most don’t have credit cards? ICanBuy.com, a new online service, lets parents use Visa or MasterCard credit

Hearing empowered  Apr 01, 1999 10:30 PM By Mark Del Franco

Evaluating telephone reps’ performance during customer transactions is crucial to ensuring quality service. Call monitoring systems, which let supervisors

Insight aims for 1-to-1 via e-mail  Apr 01, 1999 10:30 PM By MCM staff

With the increasing use of e-mail promotions, customers’ e-mailboxes are growing as cluttered as their physical mailboxes. To set its e-mail apart from

Muchas gracias  Apr 01, 1999 10:30 PM By MCM staff

Isla, a catalog of gifts from and inspired by Puerto Rico, has a unique referral program. The company encourages customers to bring the catalog to a library






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