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News ARCHIVE

Boosting average orders  Jun 01, 1999 9:30 PM By Paul Miller

This year, 89% of the business-to-business catalog participants in the Catalog Age Benchmark Report on Marketing (February issue) posted average order

The 10 Best Catalog Redesigns  Jun 01, 1999 9:30 PM By Melissa Dowling

Beauty may be in the eye of the beholder, but in catalog creative, a pretty presentation had better check out on the balance sheet as well. As one catalog

The 10 BEST Catalog Benchmarks  Jun 01, 1999 9:30 PM By Katie Muldoon

Having gauges against which to measure improvement, or lack thereof, is healthy both for the business and for management’s peace of mind. Because all

Next up for J. Jill: retail  Jun 01, 1999 9:30 PM By Shannon Oberndorf

Having grown sales nearly 158% in three years, from $85 million in 1996 to $219 million in 1998, women’s apparel cataloger DM Management is ready to conquer

Bloom is off Garden Botanika  Jun 01, 1999 9:30 PM By Shannon Oberndorf

It’s not all perfume and roses for Garden Botanika. On April 20, the cosmetics and personal care products cataloger/retailer filed for Chapter 11 bankruptcy

merchandise  Jun 01, 1999 9:30 PM By MCM staff

UPDATABLE ORGANIZERS FlexAddress Systems now offers an updatable organizer, which includes address fields that peel away to make room for new, updated

The 10 Best Catalog Loyalty Tools  Jun 01, 1999 9:30 PM By MCM staff

We won’t waste your time nattering on about why creating customer loyalty is so important, and why loyalty programs are critical. If you’ve made it this

The 10 BEST Customer Service Developments  Jun 01, 1999 9:30 PM By Liz Kislik

Customer service dates back centuries, no doubt to when a medieval villager first returned spoiled milk to a cow herder and received a cheerful exchange

E-commerce: Disappearing ink  May 01, 1999 9:30 PM By Mark Del Franco

Robert Lickton’s grandfather founded Lickton Supply Co., a bicycle gear and accessories catalog, in 1935. For more than 60 years, the Oak Park, IL-based

Creative  May 01, 1999 9:30 PM By Lois Boyle

When you talk about breakthrough catalog creative, you need to consider more than pretty pictures or catchy graphics. True catalog creative innovation






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