News ARCHIVE

Here, or over there?  Mar 01, 1999 10:30 PM By Mark Del Franco

Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing

B-to-B spending spree  Mar 01, 1999 10:30 PM By MCM staff

Catalogers completed 28 transactions during the fourth quarter of 1998, compared to 29 deals the previous fourth quarter. But whereas business-to-business

Killing 200 birds with one stone  Mar 01, 1999 10:30 PM By MCM staff

You’ve heard the old joke: A fellow walks into a store. On the shelves are boxes and bags of salt. Salt everywhere. “You have a lot of salt here,” he

Cover at deadline  Feb 01, 1999 10:30 PM By MCM staff

TEEN APPAREL CATALOG SHUTTERS Just Nikki, a teen apparel catalog launched by retailer Claire’s Stores in February 1998, mailed its last book in mid-November.

Thinking outside the mailbox  Feb 01, 1999 10:30 PM By Lisa Henderson

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value

Uniting to promote e-commerce  Feb 01, 1999 10:30 PM By Shannon Oberndorf

The day after Thanksgiving traditionally kicks off the holiday shopping season. This past holiday season, online catalogers and industry organizations

Illume  Feb 01, 1999 10:30 PM By MCM staff

With more and more people burning for candles, it’s no wonder that manufacturer/wholesaler/retailer Illume has exceeded response expectations with its

Improving your merge/purge  Feb 01, 1999 10:30 PM By Peter Girard

A quick way to sabotage any mailing is to take the merge/purge process for granted, says Joe Balaban, vice president of business development at Farmingdale,

‘Jobbers’ sweep out overstocks  Feb 01, 1999 10:30 PM By Mark Del Franco

No matter how prescient the merchandiser, every cataloger at some point ends up with overstock. While there are a range of liquidation options, including

Gift-Ties  Feb 01, 1999 10:30 PM By MCM staff

For a new twist on an old gift idea, buyers can now surf to Gift-Ties. “We saw a need in the online world for a place where a woman could get a gift for






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