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News ARCHIVE

CELEBRITIES SELL OUT  Apr 01, 2000 10:30 PM By MCM staff

Not content with being an acclaimed comedienne, Tracey Ullman has become an entrepreneur as the chairwoman/cofounder of Purpleskirt.com. This online boutique

APPAREL: market leaders – J.C. PENNEY  Mar 01, 2000 10:30 PM By MCM staff

It’s never been a fashion innovator, and probably never will be one. But the $3.9 billion catalog division of retail giant J.C. Penney is an apparel leader

MULTICHANNEL MARKETING: Sales teams field Web growth  Mar 01, 2000 10:30 PM By Paul Miller

B-to-b mailers emphasize the continued importance of the human touchForrester Research predicts that U.S. b-to-b e-commerce revenue will hit $1.3 trillion

LIST MARKETING: Seven tips for boosting rentals  Mar 01, 2000 10:30 PM By Peter Girard

Getting the most revenue from renting your list depends largely on how well you promote it. But simply letting brokers know that your list is available

FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.daigger.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed 1/7/00, 1:30 p.m., Netscaperight away, my expectations are high for this site, in that it is trumpeting its ranking in the top 50 Websites by

APPAREL: statistical overview  Mar 01, 2000 10:30 PM By MCM staff

introductionThis month, we debut a series of in-depth market sector reports for the catalog industry. This first 10-page report covers the consumer apparel

MULTICHANNEL MARKETING: DOT-COMS HIT THE MAIL  Mar 01, 2000 10:30 PM By Peter Girard

Online marketers Rx.com, Red Envelope launch print catalogsWhile many catalogers see their future in e-commerce, two online marketers are looking in the

APPAREl: market leaders – COLDWATER CREEK  Mar 01, 2000 10:30 PM By MCM staff

Trendy clothes are hard to find in catalog apparel. Experts agree that by and large shoppers have come to expect more conservative and comfortable-fitting

MERCHANDISING: More `good things’ from Martha  Mar 01, 2000 10:30 PM By Moira Pascale

In its apparent quest to sell to consumers who have no interest in producing their own paper or making their own soap, the catalog arm of New York-based

FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.vwrsp.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed 1/7/00, 12:30 p.m., Netscapeever heard of VWR Scientific Products? Me neither. But I’m not in the laboratory or scientific supplies business,






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