News ARCHIVE

Holiday suprises  Mar 01, 1999 10:30 PM By Moira Pascale

Jan Lajoie is president/CEO of Medford, OR-based Northwest’s Best, a catalog of handcrafted art products, furniture, and gift items from the Northwest.

In praise of space ads  Mar 01, 1999 10:30 PM By MCM staff

For years, space ads have been a valuable source for new names, with venerable catalogers such as Blair Corp. and Lillian Vernon relying largely on newspaper

Catalog management systems: a wide range to choose from  Mar 01, 1999 10:30 PM By MCM staff

Catalogers today can choose from dozens of catalog management computer systems. “These systems are designed for order entry [phone or mail, with prompts

‘Yay, snow!’ ‘Boo, snow!’  Mar 01, 1999 10:30 PM By Moira Pascale

The snowstorms and frigid temperatures that finally blanketed most of the U.S. around Christmas followed a long and unseasonably mild autumn. But when

Catalogers going to extremes  Mar 01, 1999 10:30 PM By MCM staff

In 1996, the Winter Olympics featured snowboarding as a medal event for the first time-a sure sign that “extreme sports” have gone mainstream. Another

Marketing Benchmark’99  Mar 01, 1999 10:30 PM By MCM staff

Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their

NBA lockout hurts catalogers of basketball gear  Mar 01, 1999 10:30 PM By MCM staff

Now that the professional basketball season has finally gotten under way following a 193-day National Basketball Association lockout, sporting goods catalogers

Lands’ End wields the ax  Mar 01, 1999 10:30 PM By Paul Miller

On Jan. 12, Lands’ End president/CEO David Dyer announced a restructuring plan in which the $1.24 billion cataloger would eliminate 94 of its 888 salaried

No greed in sight  Mar 01, 1999 10:30 PM By Moira Pascale

According to a number of list firms, consumer list prices should remain relatively stable this year. On the other hand, many pros also say list spending

Bioenergy Nutrients  Feb 01, 1999 10:30 PM By MCM staff

Just because you grow up doesn’t mean you like to eat your vegetables. But you can get your neccessary vitamins and minerals from the Web by visiting






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