Subscribe


 

News ARCHIVE

CATALOG MANAGEMENT SOFTWARE  Oct 01, 2000 9:30 PM By Paul Miller

Wizard parent goes poof Haven Corp., publisher of Mail Order Wizard, suddenly closes Haven Corp., which published the catalog management software programs

MARKET SEGMENTS  Oct 01, 2000 9:30 PM By Shayn Ferriolo

Back-to-school report Targeting students for seasonal gains An estimated 52 million students will be enrolled in kindergarten through grade 12 this year,

backword  Oct 01, 2000 9:30 PM By MCM staff

A questionable reply We’ve all been hearing about how important it is to provide good customer service – especially in the relatively uncharted waters

POSTAL  Oct 01, 2000 9:30 PM By Paul Miller

USPS MAY POST A LOSS Could set stage for additional rate hikes A month before the end of the USPS’s fiscal year 2001, Postmaster General William Henderson

HOLIDAY MAILINGS  Oct 01, 2000 9:30 PM By MCM staff

Better late than early? Timing is tricky when ordering holiday names This season, catalogers and list pros agree: Mailers want their lists later, and

Don’t get diarrhea of the fingertips  Oct 01, 2000 9:30 PM By Herschell Gordon Lewis

E-mail messages that run on and on and on may offend readers, or bore them – but they definitely won’t sell to themThink back to ancient times. The year

Crutchfield, Winter/Spring 2000  Sep 01, 2000 9:30 PM By Sabrina Home

Crutchfield, the complete car stereo and home audio/video products catalog, has earned its reputation by getting straight to the point: offering customers

Crate & Barrel Home Book, Fall 1999  Sep 01, 2000 9:30 PM By Sabrina Home

Pristine product shots balanced against just the right amount of text and white space make the Silver Award-winning book from home gifts and furniture

New ruler for Animal Town  Sep 01, 2000 9:30 PM By Mark Del Franco

Kings Road Entertainment began as an independent film production company in 1984, but with its June acquisition of children’s products cataloger Animal

HYBRID MARKETING  Sep 01, 2000 9:30 PM By Paul Miller

The consumer consideration How some b-to-b catalogers sell to individuals as well as companiesBusiness-to-business catalogers selling everything from






© 2016 Access Intelligence, LLC – All Rights Reserved.