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News ARCHIVE

Cyber location shots  Apr 01, 1999 10:30 PM By MCM staff

Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations

Finding the newest new names  Apr 01, 1999 10:30 PM By Paul Miller

An ideal time for business-to-business catalogers to find customers is when companies start their businesses. But by the time most b-to-b mailers reach

Kid Territory  Apr 01, 1999 10:30 PM By Moira Pascale

What do you get when you combine a mother in marketing, a father in cataloging, and a need for children’s bedroom furniture? Kid Territory, a catalog

Cover  Apr 01, 1999 10:30 PM By MCM staff

J. CREW TO PHASE OUT CLIFFORD & WILLS Having failed to find a buyer for its 74 million Clifford & Wills women’s apparel catalog, cataloger/retailer J.

Gone batty  Apr 01, 1999 10:30 PM By Bob Benson

I received a recent issue of Catalog Age that included an advertisement for the List Technology Systems Group. The ad was meant to be lighthearted and

Breaking away from the pack  Apr 01, 1999 10:30 PM By Lois Boyle

Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing

Basic terminology  Apr 01, 1999 10:30 PM By MCM staff

RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among

Trolling for customers  Apr 01, 1999 10:30 PM By Moira Pascale

Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision.

Managing the Marketing/Analytical Partnership  Apr 01, 1999 10:30 PM By Cynthia Baughan Wheaton

All too often, the relationship between analytical people and marketing people is a difficult one. For one, marketers rarely speak the same language as

Choosing the names  Apr 01, 1999 10:30 PM By MCM staff

Nth name selection: Generally used for test panel record selection. Every nth record is chosen. If you are selecting, say, 10,000 records out of 1 million,






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