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News ARCHIVE

Giving and redeeming  Nov 01, 2000 10:30 PM By Moira Cotlier

Gift certificates can be a multichannel challenge Retailers and catalogers know that gift certificates and discount coupons can convert prospects, boost

Now you see it, no you don’t  Nov 01, 2000 10:30 PM By MCM staff

We thought we’d seen everything until we saw – or didn’t see – The Invisible Man Brand catalog. The summer 2000 edition of this 12-page digest catalog

New face for hockey cataloger  Nov 01, 2000 10:30 PM By Shayn Ferriolo

What’s in a name? Plenty, according to Craig Rief. One year ago, Rief bought the Rollinsford, NH-based Boston Hockey Co.: a print catalog, a Website,

Catalogs drive Web traffic  Nov 01, 2000 10:30 PM By MCM staff

New study confirms that mailings boost online visits Many catalogers suspected as much, but a new consumer study confirms it: A print catalog is the most

USPS: IT COULD BE WORSE  Nov 01, 2000 10:30 PM By Paul Miller

Postmaster general counting on catalogs, parcels for growth Already unpopular among mailers thanks to a substantial postage increase looming for January,

Budget busters  Nov 01, 2000 10:30 PM By Shayn Ferriolo

This month’s question What was your biggest budget expenditure this year? This month we called on small catalogers to put their mouths where their money

New Web privacy developments  Nov 01, 2000 10:30 PM By Moira Cotlier

Online advertisers and marketers may soon have a harder time collecting data about customers, now that Microsoft has created technology that will allow

heavenly treasures  Nov 01, 2000 10:30 PM By MCM staff

this site boasts some nice features, but there is definitely room for improvement. On the home page, you’ll find a search engine where you can look for

FULFILLMENT Last-minute gift-wrapping tips  Nov 01, 2000 10:30 PM By Mark Del Franco

Are you ready for the holiday order crush? Given the problems that some catalogers and Web marketers had forecasting inventory needs and fulfilling holiday

ashford  Nov 01, 2000 10:30 PM By MCM staff

sophistication abounds throughout this site. The graphics are so crisp, they all but burst with three-dimensional detail. The clarity allows you to see






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