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News ARCHIVE

Gearing up for hurricane season  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999′s Hurricane Floyd are battening down the

Mailers: USPS overstates contingency needs  Aug 01, 2000 9:30 PM By Paul Miller

How much of a contingency budget is too much? That question was at the heart of recent testimony in the current postal rate case.In testimony filed in

DEMOGRAPHICS: Setting their sites on seniors  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Catalogers find that older shoppers do buy onlineIf online-usage surveys are to be believed, catalogers that target older consumers need not bother investing

Burpee acquires Heronswood Nursery  Aug 01, 2000 9:30 PM By Moira Cotlier

Burpee, the nearly 125-year-old Warminster, PA-based plant and seed cataloger/retailer, acquired Kingston, WA-based Heronswood Nursery Ltd. on June 28.

CONSUMER CATALOGS: Good and bad times  Aug 01, 2000 9:30 PM By Mark Del Franco

First-quarter sales and profits a mixed bagThe first quarter after the holidays is a sluggish time for many consumer catalogers. But this year, several

LEGISLATIVE ROUNDUP: No news is good news  Aug 01, 2000 9:30 PM By Paul Miller

Little action on bills expected for rest of yearFew, if any, bills are expected to reach the House or Senate floors in the final months of the 106th Congress.

MANAGEMENT: Getting funding from the top  Aug 01, 2000 9:30 PM By Jane E. Zarem

How to convince upper management to boost your catalog budgetWhile many consumer catalogers are pure direct marketers, business-to-business mailers are

More creations from Wall Street Creations  Aug 01, 2000 9:30 PM By Shayn Ferriolo

For two years, finance-related gifts cataloger Wall Street Creations has been testing a collection called Autographs of Distinction. This product selection

at deadline  Aug 01, 2000 9:30 PM By MCM staff

VIKING’S NELSON CLIMBS TO THE TOP Bruce Nelson, who succeeded the retired Irwin Helford last year as president/CEO of Viking Office Products, was promoted

CATALOG STOCKS RISING – slowly  Aug 01, 2000 9:30 PM By Mark Del Franco

At first glance, the numbers indicate that direct marketing stocks are on a roll: up 64.1% over the past 12 months, much higher than Standard & Poor’s






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