AT DEADLINE  Jun 01, 2000 9:30 PM By MCM staff

POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May

InsiderStreet to buy HardwareStreet  Jun 01, 2000 9:30 PM By Paul Miller

Two weeks after its merger with fellow Internet computer cataloger Netdirect Corp. International was called off, Reno, NV-based agreed

FRAUD REPORT: ID thievery is on the rise  Jun 01, 2000 9:30 PM By Charlie Fletcher

And identity theft is easier, thanks to the ‘NetAlthough e-commerce is boosting economic development, the Web is also fueling identity theft, or using

MARKETING STRATEGIES: Delia’s growing pains  Jun 01, 2000 9:30 PM By Mark Del Franco

Teen marketer overreaches and hits a snagOnce the model marketer for Generation Y, the seven-year-old trendy teen apparel marketer Delia’s has stumbled.For

GETTING PERSONAL: …with Irwin Langer  Jun 01, 2000 9:30 PM By Irwin Langer

Irwin Langer is the director of operations for Burlington, VT-based gardening and outdoor furnishings cataloger Gardener’s Supply Co.Q. Tell us about

TRENDS: The big b-to-b issues  May 01, 2000 9:30 PM By Paul Miller

Postal and paper costs, disintermediation weigh on mailers’ mindsAsked what their greatest challenges and concerns are, business-to-business catalogers

Bloomie’s takes trends to the market  May 01, 2000 9:30 PM By Peter Girard

Bloomingdale’s By Mail (BBM) wants to be first again. In 1991 it was the first major department store catalog to launch independently of its parent store,

Catalog Awards finalists  May 01, 2000 9:30 PM By MCM staff

Judges of Catalog Age’s 15th Annual Catalog Awards have named 64 finalists in 24 categories from a field of 206 entries. Additional finalists in the international

Increasing Web sales through data analysis  May 01, 2000 9:30 PM By Ken Burke

If you want to increase your ‘Net sales, you need a solid reporting system that provides you with specific details about your users’ behavior – information

GETTING PERSONAL: …with Tracy Carpentier  May 01, 2000 9:30 PM By Tracy Carpentier

Tracy Carpentier is vice president/general manager of industrial signage catalog Seton Name Plate, based in Branford, CT.Q: What was your career path

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