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News ARCHIVE

Trolling for customers  Apr 01, 1999 10:30 PM By Moira Pascale

Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision.

Choosing the names  Apr 01, 1999 10:30 PM By MCM staff

Nth name selection: Generally used for test panel record selection. Every nth record is chosen. If you are selecting, say, 10,000 records out of 1 million,

Not as much business as usual  Apr 01, 1999 10:30 PM By MCM staff

Only 55% of the publicly traded business-to-business and computer catalogers tracked by Catalog Age and Boston investment bank Ulin & Holland reported

Amazon.com expansion continues  Apr 01, 1999 10:30 PM By MCM staff

Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.Not content to sell

A super service story  Apr 01, 1999 10:30 PM By MCM staff

Imagine paddling down the mighty Colorado River, four days into an 18-day rafting trip, when suddenly the inner tube on the raft holding your provisions

Get ‘em when they’re young  Apr 01, 1999 10:30 PM By MCM staff

How do you sell to kids and teens online when most don’t have credit cards? ICanBuy.com, a new online service, lets parents use Visa or MasterCard credit

Hearing empowered  Apr 01, 1999 10:30 PM By Mark Del Franco

Evaluating telephone reps’ performance during customer transactions is crucial to ensuring quality service. Call monitoring systems, which let supervisors

Catalogers going to extremes  Mar 01, 1999 10:30 PM By MCM staff

In 1996, the Winter Olympics featured snowboarding as a medal event for the first time-a sure sign that “extreme sports” have gone mainstream. Another

In praise of space ads  Mar 01, 1999 10:30 PM By MCM staff

For years, space ads have been a valuable source for new names, with venerable catalogers such as Blair Corp. and Lillian Vernon relying largely on newspaper

Marketing Benchmark’99  Mar 01, 1999 10:30 PM By MCM staff

Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their






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