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Better ways to pack it in  Jul 01, 1999 9:30 PM By MCM staff

If you haven’t examined your packing processes in the past few years, chances are your methodologies could use some improvement. Below, a few packing

Evolution of a brand  Jul 01, 1999 9:30 PM By Michael P. Krasny

It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to

Blooming transactions  Jul 01, 1999 9:30 PM By Shannon Oberndorf

Mergers and acquisitions were blooming in the month of May, especially for gardening products and flower catalogs. And it seems that Ruth Owades’s green

Europe jumps online  Jun 01, 1999 9:30 PM By Shannon Oberndorf

Most U.S.-based online catalogers target the U.S. market exclusively-displaying copy only in English, pricing only in U.S. dollars, and shipping only

Buying an online presence  Jun 01, 1999 9:30 PM By Mark Del Franco

For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero.

The 10 BEST Catalog Prospecting Ideas  Jun 01, 1999 9:30 PM By Bill Nicolai

In the good old days of, say, 20 years ago, the lifetime value of a typical catalog customer was three times the value of a prospect. That meant you could

BUSINESS-TO-BUSINESS: A TRICKY ARENA  Jun 01, 1999 9:30 PM By Bill Nicolai

It’s tough to pick great business-to-business concepts. Many business catalogs may look more like a phone directory than a catalog, but they know and

INTERNET AS SAVIOR?  Jun 01, 1999 9:30 PM By Mark Del Franco

For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone.

The 10 BEST Catalog Copy Headlines  Jun 01, 1999 9:30 PM By Herschell Gordon Lewis

As every reader of this publication knows, catalogs use one of four standard headings:1. Name the product.2. Describe the product “phylum.”3. Describe

Green eggs and pants  Jun 01, 1999 9:30 PM By Moira Pascale

Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old






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