More Praise for Order Forms  Jan 01, 2001 10:30 PM By MCM staff

Regarding “Pushing (Out) the Envelope” (September 2000 issue) about eliminating the order-form envelope to save postage and paper costs, this issue deserves

CASE STUDY: ROSS-SIMONS  Jan 01, 2001 10:30 PM By Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,

New Lists  Jan 01, 2001 10:30 PM By MCM staff

LAFEMME SHOP The buyers from LeFemme Shop have purchased cosmetics and skincare products via direct mail. The list contains the names of more than 50,000

What Slowdown?  Jan 01, 2001 10:30 PM By MCM staff

Costs are up, economic growth down – but mailers insist they aren’t worriedLike an overzealous New Year’s Eve celebrant, catalogers could be starting

Improving Your Receiving Line  Jan 01, 2001 10:30 PM By Mark Del Franco

A truckload of merchandise arrives at your warehouse from the vendor; your workers check it in, unload and unpack it, and put it into stock. Sounds simple,

Catalogs on TV  Jan 01, 2001 10:30 PM By Paul Miller

For holiday 1999, many pure-play e-commerce marketers with capital to burn spent lavishly on TV commercials touting the convenience and “coolness” of

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SPORTING GOODS DEALER Sporting Goods Dealer is a magazine that reaches more than 13,000 subscribers including buyers, managers, presidents, and owners

New Lists  Jan 01, 2001 10:30 PM By MCM staff

COASTAL BUSINESS MACHINES This file has more than 37,000 names of computer professionals in IT departments who have subscribed to the Coastal Business

New Lists  Jan 01, 2001 10:30 PM By MCM staff

CUISINE The bimonthly publication with information about cooking and food, Cuisine, has a subscriber list of more than 100,000 names available for rental.

Happy New Millennium!  Jan 01, 2001 10:30 PM By Sherry Chiger

For the past year or so I have been moaning to anyone who would listen (and to more than a few who wouldn’t) that 2000 was not the first year of the millennium.

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