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News ARCHIVE

GETTING PERSONAL: …with Jim Zimmerman  Feb 01, 2000 10:30 PM By Jim Zimmerman

Q. What was your first job out of college?A. I was a personnel administrator for a life insurance company. I’m a licensed therapist, and I couldn’t find

Dot.commed out  Feb 01, 2000 10:30 PM By MCM staff

I thought your December editorial (“In `dot-com’ overload”) was right on! It baffles me how the dot.coms get the evaluations and cash that they do – and

INTERNATIONAL: New list rules for Britannia  Feb 01, 2000 10:30 PM By Peter Girard

U.K.’s Data Protection Act makes overseas mailings trickierOn March 1, when the U.K.’s Data Protection Act (DPA) takes effect, one of Europe’s largest

In this issue the cybercritic looks at beauty products websites  Feb 01, 2000 10:30 PM By MCM staff

www.blissworld.comReviewed Dec. 9, 4:15 p.m., Netscape browserI usually despise splash pages that announce where you are and delay your entry into a Website,

LIQUIDATION: Out with the overstocks  Feb 01, 2000 10:30 PM By Paul Miller

B-to-b mailers have differing strategies for unloading unsold productsBusiness-to-business catalog products, unlike many consumer catalog products, are

WEB MARKETING: In search of search engines  Feb 01, 2000 10:30 PM By Moira Pascale

How to ensure effective placement on Internet search enginesNow that you’ve built your Website, will they come? They might, if your site receives prominent

Are catalogs missing out on Scandinavia?  Feb 01, 2000 10:30 PM By Peter Girard

Scandinavia may offer catalogers one of the most promising markets in Europe. The region’s 24 million consumers make up the most affluent European population,

INTERNATIONAL: Canada resurges  Feb 01, 2000 10:30 PM By Peter Girard

New potential as economy improvesAs the markets in Japan, Eastern Europe, and South America contract due to unstable currencies and recession, the time

INTERNATIONAL: EU moves ahead on e-commerce law  Feb 01, 2000 10:30 PM By Shannon Oberndorf

On Dec. 7, the 15 nations of the European Union (EU) agreed on an e-commerce law that would create a single set of Internet transaction guidelines. Now

Colorful word images that still SELL  Feb 01, 2000 10:30 PM By Herschell Gordon Lewis

I’m rich with wristwatches. I have a Patek-Philippe, a Rolex, a Breitling, a Baum & Mercier, a Universal, even a Casio. The one watch I no longer have






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