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News ARCHIVE

Brylane’s joie de vivre marriage  May 01, 1999 9:30 PM By Paul Miller

Brylane, a $1.3 billion-plus mailer of 11 catalogs, is gearing up for a good time as a subsidiary of the privately held French cataloger/retailer Pinault-Printemps-Redoute

J. CREW QUITS ON CW  May 01, 1999 9:30 PM By Shannon Oberndorf

A last-minute buyer saved J. Peterman from shutting its catalog doors for good, but Clifford & Wills (CW) wasn’t so lucky. Having put CW up for sale nearly

Feel-good ordering  May 01, 1999 9:30 PM By Liz Kislik

No matter how well targeted your mailing lists, how inviting your photography, or how compelling your product descriptions, you can lose sales if customers

CONDUCTING A CATALOG OPERATIONS AUDIT  May 01, 1999 9:30 PM By Curt Barry

Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you

Buy American with new catalog  May 01, 1999 9:30 PM By Moira Pascale

Americans aren’t the only consumers to value a “made in the USA” label on their products. Lenexa, KS-based Smith-Dale, a wholesaler of U.S.-made handcrafted

Tariff troubles  May 01, 1999 9:30 PM By Shannon Oberndorf

What do cut flowers, cashmere, and candles have in common? All of them could cost catalogers a lot more to import from Europe.In March, the U.S. government

Color me accurate  May 01, 1999 9:30 PM By Shannon Oberndorf

According to a 1998 study from research firm Cyber Dialogue, 76% of frequent Web surfers felt that “seeing exact color of the product you’re shopping

Muchas gracias  Apr 01, 1999 10:30 PM By MCM staff

Isla, a catalog of gifts from and inspired by Puerto Rico, has a unique referral program. The company encourages customers to bring the catalog to a library

Listings  Apr 01, 1999 10:30 PM By MCM staff

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of 81,100 on their RVs. Subscribers are health-conscious, educated individuals

Corrections  Apr 01, 1999 10:30 PM By MCM staff

In “Here, or over there?” on p. 43 of our March 1 issue, we reported that Lands’ End’s sales from the U.K. were 40 million and its sales from Japan were






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