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CASE STUDY: ROSS-SIMONS  Jan 01, 2001 10:30 PM By Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,

New Lists  Jan 01, 2001 10:30 PM By MCM staff

LAFEMME SHOP The buyers from LeFemme Shop have purchased cosmetics and skincare products via direct mail. The list contains the names of more than 50,000

What Slowdown?  Jan 01, 2001 10:30 PM By MCM staff

Costs are up, economic growth down – but mailers insist they aren’t worriedLike an overzealous New Year’s Eve celebrant, catalogers could be starting

Catalogs on TV  Jan 01, 2001 10:30 PM By Paul Miller

For holiday 1999, many pure-play e-commerce marketers with capital to burn spent lavishly on TV commercials touting the convenience and “coolness” of

Improving Your Receiving Line  Jan 01, 2001 10:30 PM By Mark Del Franco

A truckload of merchandise arrives at your warehouse from the vendor; your workers check it in, unload and unpack it, and put it into stock. Sounds simple,

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SPORTING GOODS DEALER Sporting Goods Dealer is a magazine that reaches more than 13,000 subscribers including buyers, managers, presidents, and owners

New Lists  Jan 01, 2001 10:30 PM By MCM staff

COASTAL BUSINESS MACHINES This file has more than 37,000 names of computer professionals in IT departments who have subscribed to the Coastal Business

New Lists  Jan 01, 2001 10:30 PM By MCM staff

CUISINE The bimonthly publication with information about cooking and food, Cuisine, has a subscriber list of more than 100,000 names available for rental.

Happy New Millennium!  Jan 01, 2001 10:30 PM By Sherry Chiger

For the past year or so I have been moaning to anyone who would listen (and to more than a few who wouldn’t) that 2000 was not the first year of the millennium.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

EVERYONE.NET Web services provider Everyone.net has a list of more than 20,000 individuals who have visited Websites that appeal to their specific interests






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