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News ARCHIVE

MANAGEMENT SOFTWARE REVIEW  Sep 01, 2000 9:30 PM By MCM staff

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management

Harry and David’s Post Cereals promo  Sep 01, 2000 9:30 PM By Moira Cotlier

Next to milk, fruit is the most popular accompaniment for breakfast cereal – or so Harry and David hopes. The Medford, OR-based gourmet fruit and foods

LIST ROUNDTABLE  Sep 01, 2000 9:30 PM By MCM staff

Fall/holiday rental activity steady For catalogers, curve balls such as the Olympics, elections, anticipated postal rate hikes, and economic cooling can

FOCUS: MEN’S APPAREL  Sep 01, 2000 9:30 PM By MCM staff

brooks brothers As one might expect from a clothier to the blue-blooded, Brooks Brothers’ site has none of the gimmickry of, say, International Male.

Catalog Copy  Sep 01, 2000 9:30 PM By Herschell Gordon Lewis

Clarity triumphs… as well it should The tumult and shouting have died. The Gold Award winners have their award plaques. Some Annual Catalog Award winners

Fishing for catalog buyers in Poland  Sep 01, 2000 9:30 PM By Paul Miller

It’s been more than a decade since Poland shifted from a centrally planned economy to a free-market system. And now that the free-market economy is no

DIVESTITURES  Sep 01, 2000 9:30 PM By Paul Miller

Playboy sells last catalog Critics’ Choice Video bought by fulfillment start-up After agreeing to sell its Collectors’ Choice Music catalog in June, Playboy

Jackson & Perkins, New Roses 2000  Sep 01, 2000 9:30 PM By Moira Cotlier

“Color leaps off the page,” noted one judge about the cover of Jackson & Perkins’s New Roses 2000 catalog. The judges loved the catalog’s use of the cover

Modern Farm targeting `sundowners’  Sep 01, 2000 9:30 PM By Moira Cotlier

With the number of farms in the U.S. dwindling – from more than 6 million in 1920 to less than 2 million today, according to research firm Landx – agricultural

Northwest River Supplies, Paddlesports Equipment Guide, Spring 1999  Sep 01, 2000 9:30 PM By Moira Cotlier

True, you can’t judge a book by its cover, but the Annual Catalog Awards judges were nonetheless impressed with the front cover of Northwest River Supplies’






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