CONSUMER CATALOGS: Fourth-quarter blues  May 01, 2000 9:30 PM By Mark Del Franco

Several big players suffer drop in holiday salesAs we all know, the fourth quarter, which includes Christmas, is the make-or-break season for consumer

CIRCULATION STRATEGIES: Keeping their books in print  Apr 01, 2000 10:30 PM By Jane E. Zarem

Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions

HAVING HIS SAY  Apr 01, 2000 10:30 PM By Ken Seiff

“There are a number of retailers that are investing heavily in promotion and discounting at the expense of their gross margin and order size. In the long

Gaiam works to own the `LOHAS’ market  Apr 01, 2000 10:30 PM By Peter Girard

Before going public last October, Broomfield, CO-based cataloger Gaiam needed a succinct description of its market niche. It came up with LOHAS: Lifestyles

at deadline  Apr 01, 2000 10:30 PM By MCM staff

FINGERHUT BAILS OUT MAGRAM, BROWNSTONE On March 10, Fingerhut Cos. bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and

GETTING PERSONAL: …with Elaine Sullivan  Apr 01, 2000 10:30 PM By Elaine Sullivan

Q. Where did you grow up?A. In the Boston area until high school, when my family moved to Palo Alto, CA.Q. What was your first job out of college?A. Teaching

In this issue the cybercritic looks at woodworking tools websites  Apr 01, 2000 10:30 PM By MCM staff

www.bridgecitytools.comReviewed Feb. 18, 8:45 a.m., Explorer 5.0The Cybercritic prefers gripping a computer mouse to a power drill. So the fact that the

ELECTRONIC LISTS: Getting e-permission  Apr 01, 2000 10:30 PM By Peter Girard

E-mail co-ops demand opt-in proofJust as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers

Netting consumer customers  Apr 01, 2000 10:30 PM By Mark Del Franco

Since it was launched in 1995, Appleton, WI-based cataloger School Specialty has sold its nontextbook educational supplies to schools and other institutions.But

MERCHANDISING: Luxe rewards  Apr 01, 2000 10:30 PM By Peter Girard

Next year look for comfort…in pink?This holiday season, give your customers what they really want: comfort – and make it pink. Lounging on velvet sofas,

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