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News ARCHIVE

Listings  Mar 01, 1999 10:30 PM By MCM staff

CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers

Here, or over there?  Mar 01, 1999 10:30 PM By Mark Del Franco

Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing

In praise of space ads  Mar 01, 1999 10:30 PM By MCM staff

For years, space ads have been a valuable source for new names, with venerable catalogers such as Blair Corp. and Lillian Vernon relying largely on newspaper

Killing 200 birds with one stone  Mar 01, 1999 10:30 PM By MCM staff

You’ve heard the old joke: A fellow walks into a store. On the shelves are boxes and bags of salt. Salt everywhere. “You have a lot of salt here,” he

B-to-B spending spree  Mar 01, 1999 10:30 PM By MCM staff

Catalogers completed 28 transactions during the fourth quarter of 1998, compared to 29 deals the previous fourth quarter. But whereas business-to-business

Damark takes the long view  Mar 01, 1999 10:30 PM By MCM staff

What better way to retain customers than to make them members of a buyers club. At least, that was Damark International’s philosophy when it began refocusing

NBA lockout hurts catalogers of basketball gear  Mar 01, 1999 10:30 PM By MCM staff

Now that the professional basketball season has finally gotten under way following a 193-day National Basketball Association lockout, sporting goods catalogers

New Catalogs  Mar 01, 1999 10:30 PM By Robert Spiegel

Les Meubles de Provence South Side Imports, a Ft. Lauderdale, FL-based furniture importer, is using its Les Meubles de Provence catalog to develop relationships

If you build it, they will buy  Mar 01, 1999 10:30 PM By Shannon Oberndorf

Ever-increasing competition is inspiring more catalogers to develop and manufacture their own products. Among participants in Catalog Age’s 1998 Benchmark

Holiday suprises  Mar 01, 1999 10:30 PM By Moira Pascale

Jan Lajoie is president/CEO of Medford, OR-based Northwest’s Best, a catalog of handcrafted art products, furniture, and gift items from the Northwest.






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