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News ARCHIVE

MULTICULTURAL MARKETING: Fingerhut’s Hispanic push  Mar 01, 2000 10:30 PM By Mark Del Franco

Cataloger invests in Hispanic mailer Empire Direct to expand in marketWhen general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic

Building a Better Brookstone  Mar 01, 2000 10:30 PM By Diane Cyr

As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that

MULTICHANNEL MARKETING: Keeping the brand consistent  Mar 01, 2000 10:30 PM By MCM staff

How do you use creative to keep your brand image consistent across multiple channels?David Christenson: With the rush to get online and the pressure to

WEB ORDER FULFILLMENT: Dot-coms scrooged by glitches  Mar 01, 2000 10:30 PM By Moira Pascale

The e-commerce world got a black eye for Christmas, thanks to the well-publicized inventory and fulfillment problems several online marketers suffered.

What a waste!  Mar 01, 2000 10:30 PM By MCM staff

After we reported in the February issue that Spiegel was buying Clifford & Wills (CW) from J. Crew, we thought we’d seen the last of the CW liquidation

MARKETING TECHNOLOGY: Checking out kiosks  Mar 01, 2000 10:30 PM By MCM staff

Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department

Y2K merchandise scored big in ’99  Mar 01, 2000 10:30 PM By Peter Girard

Even if your catalog didn’t peddle Y2K-themed candles, champagne flutes, or collectibles, millennial merchandise was ubiquitous in 1999. But did it sell?

DIVESTITURES: SHAKEUP AT RIVERTOWN  Mar 01, 2000 10:30 PM By Moira Pascale

President Donna Avery resigns; four titles to closeRivertown Trading Co. has undergone what some might call a millennial makeover. Donna Avery, president

INTERNATIONAL: EU moves ahead on e-commerce law  Feb 01, 2000 10:30 PM By Shannon Oberndorf

On Dec. 7, the 15 nations of the European Union (EU) agreed on an e-commerce law that would create a single set of Internet transaction guidelines. Now

Colorful word images that still SELL  Feb 01, 2000 10:30 PM By Herschell Gordon Lewis

I’m rich with wristwatches. I have a Patek-Philippe, a Rolex, a Breitling, a Baum & Mercier, a Universal, even a Casio. The one watch I no longer have






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