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News ARCHIVE

venus swimwear  Jul 01, 2000 9:30 PM By MCM staff

Reviewed May 3, 10:00 a.m., Explorer 4.5 (www.venusswimwear.com)when you enter the Venus Swimwear home page, a photo of the current print catalog appears,

EXCHANGES: Sharing less with their rivals  Jul 01, 2000 9:30 PM By Peter Girard

Some exchange less because fewer competitive lists are availableAre catalogers becoming reluctant to share names with their competitors? Opinions of sources

MARKETING: New flavor at W-S  Jul 01, 2000 9:30 PM By Paul Miller

Williams-Sonoma announces new chief, new plansWith Williams-Sonoma developing a multichannel brand concept that blurs its approach to catalog, retail,

The 10 BEST Catalog Covers  Jun 01, 2000 9:30 PM By Glenda Shasho Jones

No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,

CYBERANGELS, CYBERDOGS  Jun 01, 2000 9:30 PM By MCM staff

On April 21, the Children’s Online Privacy Protection Act went into effect, requiring certain commercial Websites to obtain parental consent before collecting,

ONLINE TRENDS: Customers eluding the ‘Net?  Jun 01, 2000 9:30 PM By Paul Miller

Survey indicates that businesses aren’t buying on the Web?For business-to-business catalogers, building a viable online business continues to be a work

U.S. business 2000: catalog & internet purchasing trends  Jun 01, 2000 9:30 PM By MCM staff

PART I: Print catalog purchasing trendsThe numbers prove it: Most American businesses are mail order catalog shoppers. Catalog Age’s U.S. Business 2000

Make E-MAIL your can’t miss salesperson  Jun 01, 2000 9:30 PM By Herschell Gordon Lewis

If you haven’t been using e-mail selling messages because you’re afraid your customers or clients will think those promotional messages are spam, one

BENCHMARK 2000 LISTS  Jun 01, 2000 9:30 PM By Peter Girard

Whether propelled by a burgeoning economy or racing to beat a January 2001 postage increase, respondents to Catalog Age’s Benchmark Report on Lists say

LIST ROUNDTABLE: Brokers vs. managers: Who wins?  Jun 01, 2000 9:30 PM By MCM staff

List managers and list brokers have been known to complain about their relationship, whether it’s brokers accusing managers of misrepresenting their files,






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