Netting consumer customers  Apr 01, 2000 10:30 PM By Mark Del Franco

Since it was launched in 1995, Appleton, WI-based cataloger School Specialty has sold its nontextbook educational supplies to schools and other institutions.But

MERCHANDISING: Luxe rewards  Apr 01, 2000 10:30 PM By Peter Girard

Next year look for comfort…in pink?This holiday season, give your customers what they really want: comfort – and make it pink. Lounging on velvet sofas,

TOY STORY  Apr 01, 2000 10:30 PM By MCM staff

Despite some well-publicized snafus regarding holiday fulfillment, if last year’s momentum continues, online toy sales should reach $1.6 billion by 2002,

ONLINE AUCTIONS: Going once, going twice…  Apr 01, 2000 10:30 PM By Paul Miller

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming

WHAT’S NEW  Apr 01, 2000 10:30 PM By MCM staff

- To help boost conversion rates from affiliate programs, ePod Corp. ( has launched the ePod. Described as “a transactional showcase,” an

INVENTORY MANAGEMENT: Counting on accuracy  Apr 01, 2000 10:30 PM By Mark Del Franco

Cycle counts can give you a better handle on your inventory statusMany catalogers view shutting down their warehouse operations once or twice a year to

LEGISLATIVE ROUNDUP: Internet bills mount  Apr 01, 2000 10:30 PM By Paul Miller

And USPS rate case could revive interest in postal reform billConsumer privacy, particularly as it relates to the Internet, is among the more heated issues

Borrowing from the masters  Apr 01, 2000 10:30 PM By MCM staff

This month’s questionsDo you emulate any other catalogers or businesses? If so, whom, and why?Maybe it’s just good old-fashioned American ingenuity at

BENCHMARK 2000 DATABASE  Apr 01, 2000 10:30 PM By MCM staff

Not all catalogers, it seems, are sold on database marketing. As is to be expected, the larger catalogers that participated in Catalog Age’s 2000 Benchmark

Babyshoe takes a big step  Apr 01, 2000 10:30 PM By Charlie Fletcher

When you sell gift items exclusively for newborns, you’re likely to have less repeat business than if you sell, say, women’s apparel or fishing gear.

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