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Fine-tuning fulfillment  May 01, 1999 9:30 PM By Paul Miller

Unlike their consumer brethren, which typically offer fewer products, many business-to-business mailers stock and sell tens of thousands of SKUs. Moreover,

Transcat  May 01, 1999 9:30 PM By Leslie Goff

Some catalogers worry that their Websites will cannibalize their mainstay business. Business-to-business mailer Transcat is hoping that its site will

New Lists  May 01, 1999 9:30 PM By MCM staff

ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products

Lilliput is returned to its parents  May 01, 1999 9:30 PM By Mark Del Franco

Justus Bauschinger and Stephen Singer, the founders of collectibles catalog Lilliput Motor Co., no longer suffer from the empty-nest syndrome. This past

Creative  May 01, 1999 9:30 PM By Lois Boyle

When you talk about breakthrough catalog creative, you need to consider more than pretty pictures or catchy graphics. True catalog creative innovation

E-commerce: Disappearing ink  May 01, 1999 9:30 PM By Mark Del Franco

Robert Lickton’s grandfather founded Lickton Supply Co., a bicycle gear and accessories catalog, in 1935. For more than 60 years, the Oak Park, IL-based

Brylane’s joie de vivre marriage  May 01, 1999 9:30 PM By Paul Miller

Brylane, a $1.3 billion-plus mailer of 11 catalogs, is gearing up for a good time as a subsidiary of the privately held French cataloger/retailer Pinault-Printemps-Redoute

J. CREW QUITS ON CW  May 01, 1999 9:30 PM By Shannon Oberndorf

A last-minute buyer saved J. Peterman from shutting its catalog doors for good, but Clifford & Wills (CW) wasn’t so lucky. Having put CW up for sale nearly

Choosing the names  Apr 01, 1999 10:30 PM By MCM staff

Nth name selection: Generally used for test panel record selection. Every nth record is chosen. If you are selecting, say, 10,000 records out of 1 million,

Not as much business as usual  Apr 01, 1999 10:30 PM By MCM staff

Only 55% of the publicly traded business-to-business and computer catalogers tracked by Catalog Age and Boston investment bank Ulin & Holland reported






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