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News ARCHIVE

Dang, that was fast!  Nov 01, 1999 10:30 PM By MCM staff

Last month we profiled a new catalog titled Coastal Home. This month we’re dismayed to report it has already folded. It seems the company that launched

Battle of the band suppliers  Nov 01, 1999 10:30 PM By Peter Girard

Stan Werbin, owner of Lansing, MI-based Elderly Instruments, remembers when competition among retail and catalog marketers of musical instruments in regional

Benchmark 1999: Merchandising  Nov 01, 1999 10:30 PM By MCM staff

This year the Catalog Age Benchmark Report on Merchandising reveals some surprising results. For instance, catalogers are sourcing and buying earlier

extranet, extra sales  Nov 01, 1999 10:30 PM By Brian Santo

Giving select customers access to specialized sections of your site is true one-to-one marketing in actionAs customer demand for better, more targeted

CLOSE-UP: HENRY SCHEIN – Scheining Knight?  Nov 01, 1999 10:30 PM By Diane Cyr

The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably

“What should I look for in site-building software?”  Nov 01, 1999 10:30 PM By MCM staff

This month’s experts – John Abbott of Turnaround Computing and Vivian Zottola of Worldweb.net-answer the questionRegardless of whether you can afford

E-Commerce: The era of `dynamic’ Web merchandising  Nov 01, 1999 10:30 PM By Ken Burke

The concept of merchandising on the Internet is no different from merchandising for your print catalog or store. It’s all about providing the right product

U.S. catalogers storm the desert  Nov 01, 1999 10:30 PM By Peter Girard

The Middle East might seem an unlikely market for general merchandiser Spiegel to test. But Scott Weiler, director of business development and promotion

WEB MARKETING: Targeting those senior surfers  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Mature adults-17% of the online audience – can be easy to wooYour 65-year-old mother might not be able to program her VCR, but she might nonetheless be

Breaking creative rules  Oct 01, 1999 9:30 PM By MCM staff

Before you break the rules of catalog design, you need to understand what they are – and why they workCatalog design has come a long way from the industry’s






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