News ARCHIVE

At deadline  Jan 01, 1999 10:30 PM By MCM staff

FINGERHUT CONTINUES ITS SPENDING SPREE In one week, general merchandise cataloger Fingerhut Cos. acquired a $100 million-plus cataloger and equity interests

‘Covering’ prospecting books  Jan 01, 1999 10:30 PM By MCM staff

Lois Boyle: Using consistent creative elements, customer covers should announce that an old friend has come to visit. Besides the logo, consistent creative

Genesis regroups  Jan 01, 1999 10:30 PM By Paul Miller

Having spent the better part of its first three years on a catalog-buying binge after raising some $134 million in capital, Genesis Direct has put on

Database-driven deals  Dec 01, 1998 10:30 PM By Mark Del Franco

Merger and acquisition activity remained strong in the third quarter, as 32 deals were consummated, compared to 30 during the previous quarter and 30

Critical issues & trends  Dec 01, 1998 10:30 PM By MCM staff

Despite the overseas fiscal turbulence that’s been threatening the U.S. economy for months, and before the scandal in Washington came to a head, the participants

Getting past the gatekeeper  Dec 01, 1998 10:30 PM By Paul Miller

One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands

Blair’s new process  Dec 01, 1998 10:30 PM By Diane Cyr

Meet a loyal Blair Corp. shopper. She’s been buying Blair products for more than 20 years, ordering jackets, shoes, blouses, and skirts at least once

Femail Creations  Dec 01, 1998 10:30 PM By MCM staff

The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers

Information highway robbery  Dec 01, 1998 10:30 PM By MCM staff

Direct marketers lose nearly $100 million a year to fraudulent transactions, according to credit card processor Paymentech. And the losses may skyrocket

Pet peeved  Dec 01, 1998 10:30 PM By MCM staff

It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,






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