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News ARCHIVE

MARKET SEGMENTS  Oct 01, 2000 9:30 PM By Shayn Ferriolo

Back-to-school report Targeting students for seasonal gains An estimated 52 million students will be enrolled in kindergarten through grade 12 this year,

POSTAL  Oct 01, 2000 9:30 PM By Paul Miller

USPS MAY POST A LOSS Could set stage for additional rate hikes A month before the end of the USPS’s fiscal year 2001, Postmaster General William Henderson

HOLIDAY MAILINGS  Oct 01, 2000 9:30 PM By MCM staff

Better late than early? Timing is tricky when ordering holiday names This season, catalogers and list pros agree: Mailers want their lists later, and

Don’t get diarrhea of the fingertips  Oct 01, 2000 9:30 PM By Herschell Gordon Lewis

E-mail messages that run on and on and on may offend readers, or bore them – but they definitely won’t sell to themThink back to ancient times. The year

U.S. computer sales growth lags  Oct 01, 2000 9:30 PM By Moira Cotlier

A new study by Dataquest, the San Jose, CA division of the Stamford, CT-based research firm GartnerGroup, states that the growth of personal computer

DATABASE MARKETING  Oct 01, 2000 9:30 PM By Paul Miller

BEYOND ABACUS Fledgling co-ops go up against the database giant The Abacus Alliance has long dominated the consumer co-op database marketplace. In fact,

backword  Oct 01, 2000 9:30 PM By MCM staff

An e-mail service star After shopping around for a watch for months, an employee of Catalog Age’s parent company finally found one she wanted in a spring

Web is the Rx for Moore Medical  Oct 01, 2000 9:30 PM By Mark Del Franco

Medical and surgical supplies cataloger Moore Medical is putting its money where it hopes new customers are: the Internet.The New Britain, CT-based business-to-business

backword  Oct 01, 2000 9:30 PM By Deb Trombley

A call for online fraud protection Are any industry organizations lobbying on behalf of merchants conducting business online to build greater protection

Calyx & Corolla on the block again  Oct 01, 2000 9:30 PM By Paul Miller

Parent firm Gerald Stevens needs to raise cash In August, just fourteen months after buying Calyx & Corolla, retailer Gerald Stevens said it intends to






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