News ARCHIVE

Good for Reader’s Digest  Nov 01, 1998 10:30 PM By Paul Miller

The $2.6 billion Reader’s Digest is “considering becoming a major player in the catalog business,” says vice president/general manager of catalog Jim

Bargains abroad  Nov 01, 1998 10:30 PM By Lynn Dougherty

Catalogers in the U.S. are enjoying at least one beneficial side effect from Asia’s economic ills: better prices on imports. But even as product costs

At deadline  Nov 01, 1998 10:30 PM By MCM staff

DRESS BARN TO LAUNCH CATALOG Discount women’s apparel retailer Dress Barn has begun recruiting executives for the catalog division it plans to launch

Fall Shortfalls  Nov 01, 1998 10:30 PM By Sherry Chiger

The stock market has become a manic roller coaster ride. Wall Street firms have begun mass layoffs. The President could soon be impeached. And as of September,

Choosing a software system  Nov 01, 1998 10:30 PM By Mark Del Franco

Your company is growing, and your catalog management software system-the nerve center of your business-is due for an upgrade. But with prices for systems

What consumer confidence?  Nov 01, 1998 10:30 PM By MCM staff

Despite booming consumer confidence throughout the spring and summer, the second quarter wasn’t particularly encouraging for most of the publicly traded

Appearance counts  Oct 01, 1998 9:30 PM By Paul Miller

The urge to use one’s creative license is rarely the driving force of a business-to-business catalog redesign. Catalogers view a redesign as another tool

Maintaining a winning team  Oct 01, 1998 9:30 PM By Ken Hawk

Stress, change, and limited resources are all part of a fast-growing catalog company. But if you don’t manage these side effects, employee burnout, low

Merchandising  Oct 01, 1998 9:30 PM By MCM staff

They say that behind every great catalog is a great merchant-many of whom are the owners or founders of the company. In fact, 48% of the participants

Mining new niches  Oct 01, 1998 9:30 PM By Shannon Oberndorf

Amid the storm of catalog mergers and acquisitions, one mailer is opting to grow from within. Concepts Direct, which produces the Colorful Images catalog






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