FOCUS: BABY PRODUCTS – the natural baby catalog  Apr 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 ( friend of The Cybercritic’s who was intent on raising a child

CIRCULATION STRATEGIES: Keeping their books in print  Apr 01, 2000 10:30 PM By Jane E. Zarem

Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions

HAVING HIS SAY  Apr 01, 2000 10:30 PM By Ken Seiff

“There are a number of retailers that are investing heavily in promotion and discounting at the expense of their gross margin and order size. In the long

Gaiam works to own the `LOHAS’ market  Apr 01, 2000 10:30 PM By Peter Girard

Before going public last October, Broomfield, CO-based cataloger Gaiam needed a succinct description of its market niche. It came up with LOHAS: Lifestyles

at deadline  Apr 01, 2000 10:30 PM By MCM staff

FINGERHUT BAILS OUT MAGRAM, BROWNSTONE On March 10, Fingerhut Cos. bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and

GETTING PERSONAL: …with Elaine Sullivan  Apr 01, 2000 10:30 PM By Elaine Sullivan

Q. Where did you grow up?A. In the Boston area until high school, when my family moved to Palo Alto, CA.Q. What was your first job out of college?A. Teaching

LEGISLATIVE ROUNDUP: Internet bills mount  Apr 01, 2000 10:30 PM By Paul Miller

And USPS rate case could revive interest in postal reform billConsumer privacy, particularly as it relates to the Internet, is among the more heated issues

In this issue the cybercritic looks at woodworking tools websites  Apr 01, 2000 10:30 PM By MCM staff

www.bridgecitytools.comReviewed Feb. 18, 8:45 a.m., Explorer 5.0The Cybercritic prefers gripping a computer mouse to a power drill. So the fact that the

INVENTORY MANAGEMENT: Counting on accuracy  Apr 01, 2000 10:30 PM By Mark Del Franco

Cycle counts can give you a better handle on your inventory statusMany catalogers view shutting down their warehouse operations once or twice a year to

ELECTRONIC LISTS: Getting e-permission  Apr 01, 2000 10:30 PM By Peter Girard

E-mail co-ops demand opt-in proofJust as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers

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