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News ARCHIVE

Improving your merge/purge  Feb 01, 1999 10:30 PM By Peter Girard

A quick way to sabotage any mailing is to take the merge/purge process for granted, says Joe Balaban, vice president of business development at Farmingdale,

Illume  Feb 01, 1999 10:30 PM By MCM staff

With more and more people burning for candles, it’s no wonder that manufacturer/wholesaler/retailer Illume has exceeded response expectations with its

‘Jobbers’ sweep out overstocks  Feb 01, 1999 10:30 PM By Mark Del Franco

No matter how prescient the merchandiser, every cataloger at some point ends up with overstock. While there are a range of liquidation options, including

listings  Jan 01, 1999 10:30 PM By MCM staff

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly

New book speaks to Hispanics  Jan 01, 1999 10:30 PM By MCM staff

Nearly 29 million Hispanic consumers live in the U.S., and they have an estimated $350 billion to spend, according to the U.S. Census Bureau. By 2010,

Give peace a chance  Jan 01, 1999 10:30 PM By MCM staff

Some of the ugliest meetings I’ve ever attended have included managers from the retail promotions and the catalog circulation departments. They’re like

At deadline  Jan 01, 1999 10:30 PM By MCM staff

FINGERHUT CONTINUES ITS SPENDING SPREE In one week, general merchandise cataloger Fingerhut Cos. acquired a $100 million-plus cataloger and equity interests

Genesis regroups  Jan 01, 1999 10:30 PM By Paul Miller

Having spent the better part of its first three years on a catalog-buying binge after raising some $134 million in capital, Genesis Direct has put on

Catalogers sing UPS blues  Jan 01, 1999 10:30 PM By MCM staff

Multititle cataloger Knight’s Ltd. has been a United Parcel Service customer for 20 years. But now St. Louis-based Knight’s is considering ending its

Death of an old catalog  Jan 01, 1999 10:30 PM By Paul Miller

The financial problems that forced Cheyenne Outfitters, a 68-year-old cataloger of western wear, out of business in November can be traced back to 1995,






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