Operations Summit

Subscribe


 

News ARCHIVE

Mattel’s new game  Apr 01, 1999 10:30 PM By Shannon Oberndorf

Spurred by declining retail toy sales and the growth of e-commerce, 4.78 billion toy manufacturer Mattel has aggressively entered the direct marketing

Using customer data to drive creative  Apr 01, 1999 10:30 PM By Glenda Shasho Jones

While most catalog marketers use house file data to develop offers, find new customers, and build a brand, not many use customer data effectively in the

Catalog Awards  Apr 01, 1999 10:30 PM By MCM staff

Judges of the 14th Annual Catalog Awards named 75 finalists in 25 categories from a field of 320 entries. Additional finalists in the online and international

BENCHMARK’99  Apr 01, 1999 10:30 PM By MCM staff

Reflecting the ever-growing importance of database marketing to the catalog industry, this year we’ve broken out a separate database marketing benchmark

GOOD TIMES-FOR NOW  Apr 01, 1999 10:30 PM By Sherry Chiger

Judging by early spring sales results, most catalogers continue to benefit from the still-strong economy. Multititle gifts mailer Good Catalog Co., apparel

Venator Group’s direct aim  Apr 01, 1999 10:30 PM By Melissa Dowling

In a move to significantly expand its catalog and e-commerce interests, athletic footwear and apparel marketer Venator Group, which includes the sports

Troubled marketer seeks salvation in catalog sales  Apr 01, 1999 10:30 PM By Brian Santo

Cosmetics and personal care products cataloger/retailer Garden Botanika got off to a rocky start this year. Following a 10% plummet in its annual sales,

Cyber location shots  Apr 01, 1999 10:30 PM By MCM staff

Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations

Finding the newest new names  Apr 01, 1999 10:30 PM By Paul Miller

An ideal time for business-to-business catalogers to find customers is when companies start their businesses. But by the time most b-to-b mailers reach

Kid Territory  Apr 01, 1999 10:30 PM By Moira Pascale

What do you get when you combine a mother in marketing, a father in cataloging, and a need for children’s bedroom furniture? Kid Territory, a catalog






© 2014, Access Intelligence, LLC. All rights reserved.