News ARCHIVE

Designing catalogs  Sep 01, 1998 9:30 PM By Sophia Burke

Cynthia Harriman is director of new products and communications of Philadelphia-based Computer Expressions, a manufacturer/wholesaler/cataloger of computer

Mostly roses, a few weeds  Sep 01, 1998 9:30 PM By Herschell Gordon Lewis

I’ll venture a dangerous opinion: Year after year, the copy in those catalogs chosen as Annual Catalog Award winners has been getting progressively more

Fujisankei: House Styling ’97 Fall & Winter (Japan)  Sep 01, 1998 9:30 PM By Peter Girard

Magalog maestro Fujisankei Living Service has created a monster. More than a catalog, with a slicker feel and some complementary editorial, House Styling

When words aren’t enough  Sep 01, 1998 9:30 PM By Shannon Oberndorf

Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.

Fulcrum shuts its doors  Sep 01, 1998 9:30 PM By Mark Del Franco

On July 29, less than a month after founders Michael Lederman and Scott Budoff resigned, $80 million multititle children’s apparel cataloger Fulcrum Direct

Hanna Andersson, Holiday 1997  Sep 01, 1998 9:30 PM By MCM staff

A striking cover, a highly developed merchandise line, an enviable ability to stay true to its mission and positioning, and a complete offering of impressive

Brylane  Sep 01, 1998 9:30 PM By Peter Girard

Brylane’s roots reach back 94 years, to the founding of the Lane Bryant clothing store in 1904. But the nearly century-long evolution that turned Brylane

A four-month presidency  Sep 01, 1998 9:30 PM By Paul Miller

In early August, just four months after joining Emeryville, CA-based SelfCare, president/chief operating officer Mike Tracy left the personal care products

Backword  Aug 01, 1998 9:30 PM By MCM staff

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I

It’s No Bull: Catalog stock performance continues to lag  Aug 01, 1998 9:30 PM By Mark Del Franco

DESPITE STRONG FINANCIAL growth enjoyed by the catalog segment, the performance of most catalog stocks has yet to surpass that of retail and industrial






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