News ARCHIVE

Lifestyle: The next big thing  Nov 01, 1998 10:30 PM By MCM staff

In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look

Cornerstone’s next step  Oct 01, 1998 9:30 PM By Peter Girard

The end of summer tends to be quiet for many businesses-but not for Cornerstone Brands. On Aug. 25, the Portland, ME-based multititle cataloger acquired

Growing pains  Oct 01, 1998 9:30 PM By Diane Cyr

It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in

Missing out on school uniform sales  Oct 01, 1998 9:30 PM By MCM staff

New market opportunities don’t come along every day. Yet one that’s been available for more than a year isn’t drawing many takers. The market is students

Cover  Oct 01, 1998 9:30 PM By MCM staff

INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor

Determining the value of an online buyer  Oct 01, 1998 9:30 PM By Lynn Dougherty

It’s fundamental: A list’s source-essentially, how the names were obtained-affects that list’s performance. For catalogers, “direct mail-generated names

Maintaining a winning team  Oct 01, 1998 9:30 PM By Ken Hawk

Stress, change, and limited resources are all part of a fast-growing catalog company. But if you don’t manage these side effects, employee burnout, low

Lessons from Christmases past  Oct 01, 1998 9:30 PM By Peter Girard

Rosalie Blood is vice president/general manager of Delray Beach, FL-based Blood’s Hammock Groves, a cataloger/retailer of fresh oranges, grapefruit, and

Cool description or enthusiasm?  Oct 01, 1998 9:30 PM By Herschell Gordon Lewis

Assuming your database is reasonably accurate, you also can assume that the people to whom you send your catalog-be it consumer or business-are getting

Omaha Steaks cooks up corporate sales  Oct 01, 1998 9:30 PM By MCM staff

In the two years since Omaha Steaks began building up its corporate sales unit, the $200 million-plus food cataloger’s business-to-business sales have






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