News ARCHIVE

Fall Shortfalls  Nov 01, 1998 10:30 PM By Sherry Chiger

The stock market has become a manic roller coaster ride. Wall Street firms have begun mass layoffs. The President could soon be impeached. And as of September,

Choosing a software system  Nov 01, 1998 10:30 PM By Mark Del Franco

Your company is growing, and your catalog management software system-the nerve center of your business-is due for an upgrade. But with prices for systems

What consumer confidence?  Nov 01, 1998 10:30 PM By MCM staff

Despite booming consumer confidence throughout the spring and summer, the second quarter wasn’t particularly encouraging for most of the publicly traded

Few source in cyberspace  Nov 01, 1998 10:30 PM By Mark Del Franco

Using the Web to source for products would make catalog merchants’ jobs easier and more convenient-not to mention reduce travel expenses. But among respondents

Fighting credit fraud  Nov 01, 1998 10:30 PM By MCM staff

Mastercard reports that fraud levels are at their lowest levels in 10 years-about 7.7 cents on each $100 transaction. But according to both Visa and Mastercard,

At deadline  Nov 01, 1998 10:30 PM By MCM staff

DRESS BARN TO LAUNCH CATALOG Discount women’s apparel retailer Dress Barn has begun recruiting executives for the catalog division it plans to launch

In search of an ombudsman  Nov 01, 1998 10:30 PM By MCM staff

I long have preached the doctrine of having an outsider-someone not involved in product acquisition or product description-check catalog copy for logic.

Lifestyle: The next big thing  Nov 01, 1998 10:30 PM By MCM staff

In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look

Not yet up to speed  Nov 01, 1998 10:30 PM By Lynn Dougherty

Fifteen years ago, the list delivery process was clunky, undependable, and slow, taking weeks rather than days. Today, some catalog mailers claim, despite

Inquiring minds want to buy  Nov 01, 1998 10:30 PM By MCM staff

Catalog creative consultants always proclaim that “b-to-b doesn’t have to be boring,” yet few business mailers support their claim. But ice chest manufacturer






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