Operations Summit 2016

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News ARCHIVE

GETTING PERSONAL: …with Irwin Langer  Jun 01, 2000 9:30 PM By Irwin Langer

Irwin Langer is the director of operations for Burlington, VT-based gardening and outdoor furnishings cataloger Gardener’s Supply Co.Q. Tell us about

COMMON MISTAKES IN LIST SELECTION  Jun 01, 2000 9:30 PM By MCM staff

The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills.

Catalog Copy: Does the cover convey the catalog?  Jun 01, 2000 9:30 PM By Herschell Gordon Lewis

I’m looking at a catalog cover. The catalog is Mrs. Field’s Cookies.I know Mrs. Fields and her cookies. Yumm. But this cover shows a coyly smiling Mrs.

ELECTRONIC MARKETING: E-mail takes off  Jun 01, 2000 9:30 PM By Paul Miller

Many are trying e-mail promotionsThe payoff may not be enormous yet – if even quantifiable – but e-mail marketing is heating up among consumer print catalogers.A

DISTRIBUTION COSTS: Pain in the gas for delivery  Jun 01, 2000 9:30 PM By Paul Miller

Will soaring gasoline prices boost postal and parcel rates?Are you getting sick of paying more at the pump? Think of what it’s like to fuel a fleet of

DELIVERY: Passing the white glove test  Jun 01, 2000 9:30 PM By Mark Del Franco

Premium delivery service for hefty hard goodsIn an effort to make ordering furniture by mail more convenient and attractive for consumers, several catalogers,

FINANCING: Investors cool on pure-plays  Jun 01, 2000 9:30 PM By Moira Pascale

Will lagging Web stocks affect catalog financing?Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they

BRANDING: Creating the right logo  Jun 01, 2000 9:30 PM By MCM staff

What should I consider when designing or redesigning a logo?Glenda Shasho Jones: The following 10 points can help you design a new logo, or redesign an

U.K. softens the VAT  Jun 01, 2000 9:30 PM By Peter Girard

Catalog shopping became slightly cheaper in the U.K., thanks to a recent court ruling in favor of horticultural cataloger Plantiflor. The U.K. mailer

Balducci’s spins off direct division  Jun 01, 2000 9:30 PM By Jane E. Zarem

What started as a little gourmet grocery store in New York’s Greenwich Village 85 years ago is becoming a multichannel marketing phenomenon. Balducci’s






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