News ARCHIVE

LIVIN’ LARGE  Oct 01, 1998 9:30 PM By Mark Del Franco

So what if the stock market tanks? Who cares if the White House is in crisis? Numerous catalogers are still confident that more people will want to spend

First in phone service  Oct 01, 1998 9:30 PM By Mark Del Franco

Catalog call centers are the fastest to “live answer” incoming calls-at least according to a survey published in the August issue of “Service Level Newsletter,”

Vanity 800s in peril  Oct 01, 1998 9:30 PM By MCM staff

If you think your vanity 800-number is protected under trademark laws, think again. In mid-July, a New Jersey District Court dismissed liquor cataloger

Appearance counts  Oct 01, 1998 9:30 PM By Paul Miller

The urge to use one’s creative license is rarely the driving force of a business-to-business catalog redesign. Catalogers view a redesign as another tool

Merchandising  Oct 01, 1998 9:30 PM By MCM staff

They say that behind every great catalog is a great merchant-many of whom are the owners or founders of the company. In fact, 48% of the participants

Mining new niches  Oct 01, 1998 9:30 PM By Shannon Oberndorf

Amid the storm of catalog mergers and acquisitions, one mailer is opting to grow from within. Concepts Direct, which produces the Colorful Images catalog

Fingerhut’s Hispanic push  Oct 01, 1998 9:30 PM By Lynn Dougherty

After trimming circulation of its general merchandise catalog last year to bolster flat profits, Fingerhut is in a heavy growth mode. The $1.5 billion

How far should you take digital production?  Oct 01, 1998 9:30 PM By Dennis Meyer

Better, faster, cheaper.” We’ve all heard such promises about what technological advances can do for us-especially in catalog production. And in the race

Mostly roses, a few weeds  Sep 01, 1998 9:30 PM By Herschell Gordon Lewis

I’ll venture a dangerous opinion: Year after year, the copy in those catalogs chosen as Annual Catalog Award winners has been getting progressively more

Fujisankei: House Styling ’97 Fall & Winter (Japan)  Sep 01, 1998 9:30 PM By Peter Girard

Magalog maestro Fujisankei Living Service has created a monster. More than a catalog, with a slicker feel and some complementary editorial, House Styling






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