News ARCHIVE

Appearance counts  Oct 01, 1998 9:30 PM By Paul Miller

The urge to use one’s creative license is rarely the driving force of a business-to-business catalog redesign. Catalogers view a redesign as another tool

Merchandising  Oct 01, 1998 9:30 PM By MCM staff

They say that behind every great catalog is a great merchant-many of whom are the owners or founders of the company. In fact, 48% of the participants

Mining new niches  Oct 01, 1998 9:30 PM By Shannon Oberndorf

Amid the storm of catalog mergers and acquisitions, one mailer is opting to grow from within. Concepts Direct, which produces the Colorful Images catalog

Fingerhut’s Hispanic push  Oct 01, 1998 9:30 PM By Lynn Dougherty

After trimming circulation of its general merchandise catalog last year to bolster flat profits, Fingerhut is in a heavy growth mode. The $1.5 billion

How far should you take digital production?  Oct 01, 1998 9:30 PM By Dennis Meyer

Better, faster, cheaper.” We’ve all heard such promises about what technological advances can do for us-especially in catalog production. And in the race

Brylane  Sep 01, 1998 9:30 PM By Peter Girard

Brylane’s roots reach back 94 years, to the founding of the Lane Bryant clothing store in 1904. But the nearly century-long evolution that turned Brylane

Hanna Andersson, Holiday 1997  Sep 01, 1998 9:30 PM By MCM staff

A striking cover, a highly developed merchandise line, an enviable ability to stay true to its mission and positioning, and a complete offering of impressive

A four-month presidency  Sep 01, 1998 9:30 PM By Paul Miller

In early August, just four months after joining Emeryville, CA-based SelfCare, president/chief operating officer Mike Tracy left the personal care products

Black Box Catalog, 1997-1998  Sep 01, 1998 9:30 PM By Peter Girard

How long should you wait for technical support?” asks Black Box on its back cover. This question strikes a nerve, as anyone familiar with manufacturers’

Jackson & Perkins, Roses ’98  Sep 01, 1998 9:30 PM By Sherry Chiger

In 1997, after years of selling its award-winning roses directly to consumers, Jackson & Perkins launched a wholesale catalog. And as this Silver Award-winning






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