APPAREL: market leaders – J.C. PENNEY  Mar 01, 2000 10:30 PM By MCM staff

It’s never been a fashion innovator, and probably never will be one. But the $3.9 billion catalog division of retail giant J.C. Penney is an apparel leader

LIST MARKETING: Seven tips for boosting rentals  Mar 01, 2000 10:30 PM By Peter Girard

Getting the most revenue from renting your list depends largely on how well you promote it. But simply letting brokers know that your list is available


Reviewed 1/7/00, 1:30 p.m., Netscaperight away, my expectations are high for this site, in that it is trumpeting its ranking in the top 50 Websites by

APPAREL: statistical overview  Mar 01, 2000 10:30 PM By MCM staff

introductionThis month, we debut a series of in-depth market sector reports for the catalog industry. This first 10-page report covers the consumer apparel

Can you spare a square?  Mar 01, 2000 10:30 PM By MCM staff

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its

APPAREl: market leaders – COLDWATER CREEK  Mar 01, 2000 10:30 PM By MCM staff

Trendy clothes are hard to find in catalog apparel. Experts agree that by and large shoppers have come to expect more conservative and comfortable-fitting

MERCHANDISING: More `good things’ from Martha  Mar 01, 2000 10:30 PM By Moira Pascale

In its apparent quest to sell to consumers who have no interest in producing their own paper or making their own soap, the catalog arm of New York-based

MULTICHANNEL MARKETING: Sales teams field Web growth  Mar 01, 2000 10:30 PM By Paul Miller

B-to-b mailers emphasize the continued importance of the human touchForrester Research predicts that U.S. b-to-b e-commerce revenue will hit $1.3 trillion

MARKET TRENDS: Not computing  Mar 01, 2000 10:30 PM By Peter Girard

Computer mailers cool to consumersMore than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according

GETTING PERSONAL: …with Mark Fasold  Mar 01, 2000 10:30 PM By Mark Fasold

Mark Fasold is executive vice president of Cornerstone Brands, the parent company of home decor, apparel, and travel accessories catalogs Ballard Designs,

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