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News ARCHIVE

ashford  Nov 01, 2000 10:30 PM By MCM staff

sophistication abounds throughout this site. The graphics are so crisp, they all but burst with three-dimensional detail. The clarity allows you to see

Naming names  Nov 01, 2000 10:30 PM By MCM staff

A few years ago, we printed some prominent catalog company names and how our computer software spell-check prefers to rename them. Since it’s almost finally

backword  Oct 01, 2000 9:30 PM By MCM staff

Not feather, leather In our August issue, we reported that apparel trends were driving home decor styles (see “Fashion dressing up home,” page 6). And

Magram, Brownstone back in the mail  Oct 01, 2000 9:30 PM By Mark Del Franco

Under a new owner, women’s apparel catalogs Lew Magram and Brownstone Studio are back in the mail, just three months after parent company StyleSite Marketing

Crystal-ball time  Oct 01, 2000 9:30 PM By Sherry Chiger

In 1986, then-chairman of General Motors Roger Smith said, “By the turn of this century, we will live in a paperless society.” I don’t know about you,

backword  Oct 01, 2000 9:30 PM By MCM staff

A questionable reply We’ve all been hearing about how important it is to provide good customer service – especially in the relatively uncharted waters

CATALOG MANAGEMENT SOFTWARE  Oct 01, 2000 9:30 PM By Paul Miller

Wizard parent goes poof Haven Corp., publisher of Mail Order Wizard, suddenly closes Haven Corp., which published the catalog management software programs

MARKET SEGMENTS  Oct 01, 2000 9:30 PM By Shayn Ferriolo

Back-to-school report Targeting students for seasonal gains An estimated 52 million students will be enrolled in kindergarten through grade 12 this year,

POSTAL  Oct 01, 2000 9:30 PM By Paul Miller

USPS MAY POST A LOSS Could set stage for additional rate hikes A month before the end of the USPS’s fiscal year 2001, Postmaster General William Henderson

HOLIDAY MAILINGS  Oct 01, 2000 9:30 PM By MCM staff

Better late than early? Timing is tricky when ordering holiday names This season, catalogers and list pros agree: Mailers want their lists later, and






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