Subscribe


 

News ARCHIVE

MANAGEMENT SOFTWARE REVIEW: Wendell August on Terno Velocity  Jul 01, 2000 9:30 PM By Tom Cameron

Wendell August purchased the Terno Velocity product from Boardman, OH-based Terno & Associates in January 1999, with the majority of its installations

Hickory Farms’ new direct focus  Jul 01, 2000 9:30 PM By Brian Santo

A 20-year decline in store sales used to kill a company. But for Maumee, OH-based Hickory Farms, the retail downturn has had a revitalizing effect.The

DMA catalog members dropping  Jul 01, 2000 9:30 PM By Paul Miller

The number of catalog companies that belong to the Direct Marketing Association has decreased less than 6% over the past three years. But while catalogers

Being a leader in dot-com times  Jul 01, 2000 9:30 PM By Sydney Klevatt

It’s a dot-com world, incredibly fast-paced and ever-changing. And as a result, traditional catalogers are being threatened by new competition that doesn’t

Web marketing is Kids Stuff  Jul 01, 2000 9:30 PM By Paul Miller

A year ago, the Website of $16.7 million children’s products mailer Kids Stuff was still in the conceptual stage. But by the first quarter of 2000, the

at deadline  Jul 01, 2000 9:30 PM By MCM staff

PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy

LEGISLATION: No Internet taxes till ’06?  Jul 01, 2000 9:30 PM By Paul Miller

House approves ‘Net tax ban legislation; next stop is the SenateThe first hurdle in extending the Internet sales tax ban to October 2006 has been cleared.

BUSINESS-TO-BUSINESS: Outbound efforts pay off  Jul 01, 2000 9:30 PM By Mark Del Franco

Expanding into field and phone sales boosts first-quarter resultsBusiness-to-business mailers that are beefing up their outbound telemarketing and field

CUSTOMER SERVICE: Is service suffering?  Jul 01, 2000 9:30 PM By Mark Del Franco

The lure of the Web may cause mailers to put the back-end on the back burnerSuperior customer service has always been a basic tenet of catalog shopping.

WHAT ABOUT YOUR OLD BUSINESS?  Jul 01, 2000 9:30 PM By Herschell Gordon Lewis

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting






© 2016 Access Intelligence, LLC – All Rights Reserved.