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News ARCHIVE

Low-cost forks  Feb 01, 1999 10:30 PM By Mark Del Franco

Smaller catalogers may not think they have the money or the space to invest in a warehouse forklift, but several new compact forklift trucks have recently

Online Office Supplies.com  Feb 01, 1999 10:30 PM By Moira Pascale

When Paula Jagemann came up nearly empty after searching the Internet last year for office supplies, she decided to start an online office products catalog

Thinking outside the mailbox  Feb 01, 1999 10:30 PM By Lisa Henderson

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value

Thehut.com  Feb 01, 1999 10:30 PM By MCM staff

General merchandise cataloger Fingerhut Cos. has tapped into the college-age market with a new online and print catalog, Thehut.com. The Website launched

Cover at deadline  Feb 01, 1999 10:30 PM By MCM staff

TEEN APPAREL CATALOG SHUTTERS Just Nikki, a teen apparel catalog launched by retailer Claire’s Stores in February 1998, mailed its last book in mid-November.

Uniting to promote e-commerce  Feb 01, 1999 10:30 PM By Shannon Oberndorf

The day after Thanksgiving traditionally kicks off the holiday shopping season. This past holiday season, online catalogers and industry organizations

Illume  Feb 01, 1999 10:30 PM By MCM staff

With more and more people burning for candles, it’s no wonder that manufacturer/wholesaler/retailer Illume has exceeded response expectations with its

Improving your merge/purge  Feb 01, 1999 10:30 PM By Peter Girard

A quick way to sabotage any mailing is to take the merge/purge process for granted, says Joe Balaban, vice president of business development at Farmingdale,

Gift-Ties  Feb 01, 1999 10:30 PM By MCM staff

For a new twist on an old gift idea, buyers can now surf to Gift-Ties. “We saw a need in the online world for a place where a woman could get a gift for

‘Jobbers’ sweep out overstocks  Feb 01, 1999 10:30 PM By Mark Del Franco

No matter how prescient the merchandiser, every cataloger at some point ends up with overstock. While there are a range of liquidation options, including






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