APPAREl: market leaders – COLDWATER CREEK  Mar 01, 2000 10:30 PM By MCM staff

Trendy clothes are hard to find in catalog apparel. Experts agree that by and large shoppers have come to expect more conservative and comfortable-fitting

LIST ROUNDTABLE: On brokers’ changing roles  Mar 01, 2000 10:30 PM By Peter Girard

Most industry observers agree that the relationship between list brokers and their clients has changed in recent years. But when we asked four brokers

APPAREL: statistical overview  Mar 01, 2000 10:30 PM By MCM staff

introductionThis month, we debut a series of in-depth market sector reports for the catalog industry. This first 10-page report covers the consumer apparel

MULTICHANNEL MARKETING: Sales teams field Web growth  Mar 01, 2000 10:30 PM By Paul Miller

B-to-b mailers emphasize the continued importance of the human touchForrester Research predicts that U.S. b-to-b e-commerce revenue will hit $1.3 trillion

MERCHANDISING: More `good things’ from Martha  Mar 01, 2000 10:30 PM By Moira Pascale

In its apparent quest to sell to consumers who have no interest in producing their own paper or making their own soap, the catalog arm of New York-based

GETTING PERSONAL: …with Mark Fasold  Mar 01, 2000 10:30 PM By Mark Fasold

Mark Fasold is executive vice president of Cornerstone Brands, the parent company of home decor, apparel, and travel accessories catalogs Ballard Designs,

MARKET TRENDS: Not computing  Mar 01, 2000 10:30 PM By Peter Girard

Computer mailers cool to consumersMore than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according

APPAREL: market leaders – SPIEGEL  Mar 01, 2000 10:30 PM By MCM staff

Ten years ago, the Spiegel catalog was riding the working women’s wave into the ’90s. Sales soared for the self-dubbed “department store in print” as

MERGERS AND ACQUISITIONS: Bargain investments  Mar 01, 2000 10:30 PM By Mark Del Franco

Private equity firms buying into b-to-b catalogs account for top dealsEveryone likes a bargain – including private equity investment firms. And that explains

BANKRUPTCIES: StyleSite files Chapter 11  Mar 01, 2000 10:30 PM By Mark Del Franco

Diplomat Direct Marketing bit off more than it could ultimately chew when it bought bankrupt women’s apparel cataloger Brownstone Studio in 1997, and

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