News ARCHIVE

How far should you take digital production?  Oct 01, 1998 9:30 PM By Dennis Meyer

Better, faster, cheaper.” We’ve all heard such promises about what technological advances can do for us-especially in catalog production. And in the race

Cornerstone’s next step  Oct 01, 1998 9:30 PM By Peter Girard

The end of summer tends to be quiet for many businesses-but not for Cornerstone Brands. On Aug. 25, the Portland, ME-based multititle cataloger acquired

Growing pains  Oct 01, 1998 9:30 PM By Diane Cyr

It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in

Missing out on school uniform sales  Oct 01, 1998 9:30 PM By MCM staff

New market opportunities don’t come along every day. Yet one that’s been available for more than a year isn’t drawing many takers. The market is students

Cover  Oct 01, 1998 9:30 PM By MCM staff

INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor

Backword & Response  Sep 01, 1998 9:30 PM By MCM staff

Santa Paws? It’s never too soon to start thinking about decorating your dog for the holidays, and the Casual Living gift catalog has the perfect solution.

Deluxe deal falls through  Sep 01, 1998 9:30 PM By Mark Del Franco

Deluxe Corp. has terminated its agreement to sell its catalog holdings-specialty paper catalog PaperDirect and consumer greeting card and gift wrap catalog

Vendor works of art  Sep 01, 1998 9:30 PM By Paul Miller

Photographing the thousands of products that appear in 1,000-plus-page catalogs couldbe like trying to mow a lawn with a pair scissors. To save time and

Image Club Software Catalog, Nov. ’97  Sep 01, 1998 9:30 PM By Peter Girard

Our judges don’t rave about Image Club’s software catalog when they first read it from front to back. But they change their tunes when they read it backward.

When words aren’t enough  Sep 01, 1998 9:30 PM By Shannon Oberndorf

Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.






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