News ARCHIVE

Fighting credit fraud  Nov 01, 1998 10:30 PM By MCM staff

Mastercard reports that fraud levels are at their lowest levels in 10 years-about 7.7 cents on each $100 transaction. But according to both Visa and Mastercard,

In search of an ombudsman  Nov 01, 1998 10:30 PM By MCM staff

I long have preached the doctrine of having an outsider-someone not involved in product acquisition or product description-check catalog copy for logic.

Cornerstone’s next step  Oct 01, 1998 9:30 PM By Peter Girard

The end of summer tends to be quiet for many businesses-but not for Cornerstone Brands. On Aug. 25, the Portland, ME-based multititle cataloger acquired

Growing pains  Oct 01, 1998 9:30 PM By Diane Cyr

It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in

Missing out on school uniform sales  Oct 01, 1998 9:30 PM By MCM staff

New market opportunities don’t come along every day. Yet one that’s been available for more than a year isn’t drawing many takers. The market is students

Cover  Oct 01, 1998 9:30 PM By MCM staff

INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor

Lessons from Christmases past  Oct 01, 1998 9:30 PM By Peter Girard

Rosalie Blood is vice president/general manager of Delray Beach, FL-based Blood’s Hammock Groves, a cataloger/retailer of fresh oranges, grapefruit, and

Determining the value of an online buyer  Oct 01, 1998 9:30 PM By Lynn Dougherty

It’s fundamental: A list’s source-essentially, how the names were obtained-affects that list’s performance. For catalogers, “direct mail-generated names

Omaha Steaks cooks up corporate sales  Oct 01, 1998 9:30 PM By MCM staff

In the two years since Omaha Steaks began building up its corporate sales unit, the $200 million-plus food cataloger’s business-to-business sales have

Cool description or enthusiasm?  Oct 01, 1998 9:30 PM By Herschell Gordon Lewis

Assuming your database is reasonably accurate, you also can assume that the people to whom you send your catalog-be it consumer or business-are getting






© 2014, Access Intelligence, LLC. All rights reserved.