MULTICHANNEL MERCHANT » NEWS
Better, faster, cheaper.” We’ve all heard such promises about what technological advances can do for us-especially in catalog production. And in the race
The end of summer tends to be quiet for many businesses-but not for Cornerstone Brands. On Aug. 25, the Portland, ME-based multititle cataloger acquired
It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in
New market opportunities don’t come along every day. Yet one that’s been available for more than a year isn’t drawing many takers. The market is students
INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor
Santa Paws? It’s never too soon to start thinking about decorating your dog for the holidays, and the Casual Living gift catalog has the perfect solution.
Deluxe Corp. has terminated its agreement to sell its catalog holdings-specialty paper catalog PaperDirect and consumer greeting card and gift wrap catalog
Photographing the thousands of products that appear in 1,000-plus-page catalogs couldbe like trying to mow a lawn with a pair scissors. To save time and
Our judges don’t rave about Image Club’s software catalog when they first read it from front to back. But they change their tunes when they read it backward.
Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.