News ARCHIVE

Hanna Andersson, Holiday 1997  Sep 01, 1998 9:30 PM By MCM staff

A striking cover, a highly developed merchandise line, an enviable ability to stay true to its mission and positioning, and a complete offering of impressive

When words aren’t enough  Sep 01, 1998 9:30 PM By Shannon Oberndorf

Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.

A four-month presidency  Sep 01, 1998 9:30 PM By Paul Miller

In early August, just four months after joining Emeryville, CA-based SelfCare, president/chief operating officer Mike Tracy left the personal care products

Jackson & Perkins, Roses ’98  Sep 01, 1998 9:30 PM By Sherry Chiger

In 1997, after years of selling its award-winning roses directly to consumers, Jackson & Perkins launched a wholesale catalog. And as this Silver Award-winning

Northwest River Supplies, Paddlesports Equipment Guide  Sep 01, 1998 9:30 PM By MCM staff

‘Boy, this is attention-getting,” says one judge in reference to the cover of the 25th Anniversary edition of the Northwest River Supplies (NRS) Paddlesports

Harry and David (www.harryanddavid.com)  Sep 01, 1998 9:30 PM By Peter Girard

Do not adjust your monitor. Those fiery apples, brilliant plums, and glistening, golden pears are par for the course on Harry and David’s Website. The

Black Box Catalog, 1997-1998  Sep 01, 1998 9:30 PM By Peter Girard

How long should you wait for technical support?” asks Black Box on its back cover. This question strikes a nerve, as anyone familiar with manufacturers’

Image Club Software Catalog, Nov. ’97  Sep 01, 1998 9:30 PM By Melissa Dowling

It’s not easy to sell artwork in a print catalog; it’s even harder to sell digital clip art, design image software, and Web marketing creative tools via

Backword & Response  Sep 01, 1998 9:30 PM By MCM staff

Santa Paws? It’s never too soon to start thinking about decorating your dog for the holidays, and the Casual Living gift catalog has the perfect solution.

Deluxe deal falls through  Sep 01, 1998 9:30 PM By Mark Del Franco

Deluxe Corp. has terminated its agreement to sell its catalog holdings-specialty paper catalog PaperDirect and consumer greeting card and gift wrap catalog






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