News ARCHIVE

New Pig  Sep 01, 1998 9:30 PM By Lynn Dougherty

Industrial safety products cataloger New Pig regularly receives praise for its loyalty-engendering marketing. Nonetheless, the Tipton, PA-based mailer

Fingerhut’s first step  Sep 01, 1998 9:30 PM By Paul Miller

General merchandise cataloger Fingerhut, which on July 10 bought 19.9% of online florist PC Flowers & Gifts, sees this investment as just the first step

F.A.O. Schwarz, Fall 1997  Sep 01, 1998 9:30 PM By Melissa Dowling

What is purple and furry and has a big smile? It’s Barney, the friendly television dinosaur-and the cover model for the Gold Award-winning F.A.O. Schwarz

Looking for faster fulfillment  Sep 01, 1998 9:30 PM By Paul Miller

If you’re one of the 40% or so of catalogers that don’t fulfill catalog requests daily and instead batch your requests for weekly, biweekly, or monthly

JUDGES  Sep 01, 1998 9:30 PM By MCM staff

Marshall Cordell president/CEO, Anatomical Chart Co.Tony Cox president, LCH DirectMichele Gilbert marketing manager, Nabisco DirectRand Goddard director

McFeely’s Square Drive Screws, 97D  Sep 01, 1998 9:30 PM By MCM staff

You’d think just the name “McFeely’s Square Drive Screws” would be enough to get attention, but this Silver Award-winning catalog’s whimsical illustrated

Gall’s, 97Z-Summer Catalog  Sep 01, 1998 9:30 PM By Sherry Chiger

Gall’s doesn’t fool around. That’s clear from the cover of the marketer’s 1997 summer edition, which features a stern police officer, rifle at the ready,

When renting makes sense  Sep 01, 1998 9:30 PM By Mark Del Franco

As the holiday season fast approaches, names aren’t the only thing catalogers are planning to rent. Savvy mailers have found they can save money-and precious

Lab Safety Supply, Safety & Industrial Supplies Jan. 1998  Sep 01, 1998 9:30 PM By Sherry Chiger

According to advertisements for the spring film Godzilla, “size does count.” On that score alone, the January 1998 edition of the Lab Safety Supply catalog

Dialing up a call center?  Sep 01, 1998 9:30 PM By Mark Del Franco

1. Seek a similar corporate identity “You want a service agency that represents your company the same way you would represent yourself,” says Liz Kislik,






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