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News ARCHIVE

How are we doing?  Jun 01, 1999 9:30 PM By Paul Miller

Much like their consumer catalog counterparts, many business-to-business catalogers continually research their markets, contacting customers to see if

Creative  May 01, 1999 9:30 PM By Lois Boyle

When you talk about breakthrough catalog creative, you need to consider more than pretty pictures or catchy graphics. True catalog creative innovation

E-commerce: Disappearing ink  May 01, 1999 9:30 PM By Mark Del Franco

Robert Lickton’s grandfather founded Lickton Supply Co., a bicycle gear and accessories catalog, in 1935. For more than 60 years, the Oak Park, IL-based

Brylane’s joie de vivre marriage  May 01, 1999 9:30 PM By Paul Miller

Brylane, a $1.3 billion-plus mailer of 11 catalogs, is gearing up for a good time as a subsidiary of the privately held French cataloger/retailer Pinault-Printemps-Redoute

Polishing lackluster lists  May 01, 1999 9:30 PM By Moira Pascale

Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating

J. CREW QUITS ON CW  May 01, 1999 9:30 PM By Shannon Oberndorf

A last-minute buyer saved J. Peterman from shutting its catalog doors for good, but Clifford & Wills (CW) wasn’t so lucky. Having put CW up for sale nearly

Feel-good ordering  May 01, 1999 9:30 PM By Liz Kislik

No matter how well targeted your mailing lists, how inviting your photography, or how compelling your product descriptions, you can lose sales if customers

CONDUCTING A CATALOG OPERATIONS AUDIT  May 01, 1999 9:30 PM By Curt Barry

Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you

Appleseed’s buyout  May 01, 1999 9:30 PM By Mark Del Franco

Brenda Koskinen, the president/ CEO of women’s apparel catalog Appleseed’s, obviously believes in the future of the company: In March she bought the Beverly,

Buy American with new catalog  May 01, 1999 9:30 PM By Moira Pascale

Americans aren’t the only consumers to value a “made in the USA” label on their products. Lenexa, KS-based Smith-Dale, a wholesaler of U.S.-made handcrafted






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