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News ARCHIVE

venus swimwear  Jul 01, 2000 9:30 PM By MCM staff

Reviewed May 3, 10:00 a.m., Explorer 4.5 (www.venusswimwear.com)when you enter the Venus Swimwear home page, a photo of the current print catalog appears,

MARKETING: New flavor at W-S  Jul 01, 2000 9:30 PM By Paul Miller

Williams-Sonoma announces new chief, new plansWith Williams-Sonoma developing a multichannel brand concept that blurs its approach to catalog, retail,

MANAGEMENT SOFTWARE REVIEW: Wendell August on Terno Velocity  Jul 01, 2000 9:30 PM By Tom Cameron

Wendell August purchased the Terno Velocity product from Boardman, OH-based Terno & Associates in January 1999, with the majority of its installations

Hickory Farms’ new direct focus  Jul 01, 2000 9:30 PM By Brian Santo

A 20-year decline in store sales used to kill a company. But for Maumee, OH-based Hickory Farms, the retail downturn has had a revitalizing effect.The

Herb farmers’ adventures in multichannel  Jul 01, 2000 9:30 PM By Shayn Ferriolo

You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees

DMA catalog members dropping  Jul 01, 2000 9:30 PM By Paul Miller

The number of catalog companies that belong to the Direct Marketing Association has decreased less than 6% over the past three years. But while catalogers

Being a leader in dot-com times  Jul 01, 2000 9:30 PM By Sydney Klevatt

It’s a dot-com world, incredibly fast-paced and ever-changing. And as a result, traditional catalogers are being threatened by new competition that doesn’t

EXCHANGES: Sharing less with their rivals  Jul 01, 2000 9:30 PM By Peter Girard

Some exchange less because fewer competitive lists are availableAre catalogers becoming reluctant to share names with their competitors? Opinions of sources

Web marketing is Kids Stuff  Jul 01, 2000 9:30 PM By Paul Miller

A year ago, the Website of $16.7 million children’s products mailer Kids Stuff was still in the conceptual stage. But by the first quarter of 2000, the

at deadline  Jul 01, 2000 9:30 PM By MCM staff

PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy






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