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News ARCHIVE

Maintaining a winning team  Oct 01, 1998 9:30 PM By Ken Hawk

Stress, change, and limited resources are all part of a fast-growing catalog company. But if you don’t manage these side effects, employee burnout, low

Merchandising  Oct 01, 1998 9:30 PM By MCM staff

They say that behind every great catalog is a great merchant-many of whom are the owners or founders of the company. In fact, 48% of the participants

Mining new niches  Oct 01, 1998 9:30 PM By Shannon Oberndorf

Amid the storm of catalog mergers and acquisitions, one mailer is opting to grow from within. Concepts Direct, which produces the Colorful Images catalog

Fingerhut’s Hispanic push  Oct 01, 1998 9:30 PM By Lynn Dougherty

After trimming circulation of its general merchandise catalog last year to bolster flat profits, Fingerhut is in a heavy growth mode. The $1.5 billion

How far should you take digital production?  Oct 01, 1998 9:30 PM By Dennis Meyer

Better, faster, cheaper.” We’ve all heard such promises about what technological advances can do for us-especially in catalog production. And in the race

Catalyst, 1997 Cycling Guide  Sep 01, 1998 9:30 PM By Sophia Burke

As the photo montage on the front cover-a cyclist in a variety of manifestations, from racer to student to someone on a lark-indicates, the 1997 Cycling

New Pig  Sep 01, 1998 9:30 PM By Lynn Dougherty

Industrial safety products cataloger New Pig regularly receives praise for its loyalty-engendering marketing. Nonetheless, the Tipton, PA-based mailer

Daniel Smith, Reference Catalog ’97-’98  Sep 01, 1998 9:30 PM By Melissa Dowling

The use of customer art on the cover is “a great idea!” proclaims one judge about Gold Award winner Daniel Smith. In fact, this catalog of artists’ materials

OfficeSmart, Smart Selections ’98 (U.K.)  Sep 01, 1998 9:30 PM By Peter Girard

Amid the field of dry, cluttered office supplies tomes stuffed with thousands of nearly identical products, Smart Selections stands out with its open

An electronic broker…of sorts  Sep 01, 1998 9:30 PM By Lynn Dougherty

In a hurry to rent a list of compiled names? Know what you want? Now you can place your order on the Web and download the files directly to your desktop






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