GETTING PERSONAL: …with Randy Acton  Mar 01, 2000 10:30 PM By Randy Acton

Q. What was your first job out of college?A. I was a U.S. Army officer; after the service, I was the marketing director at Fort Knox (KY) Federal Credit

MULTICHANNEL MARKETING: Keeping the brand consistent  Mar 01, 2000 10:30 PM By MCM staff

How do you use creative to keep your brand image consistent across multiple channels?David Christenson: With the rush to get online and the pressure to


Reviewed 1/7/00, 4:30 p.m., Netscapejust when I think this might be a snappy Website, I see a notice announcing “Last updated 9/14/98.” For shame, 3S!

A sporting chance  Mar 01, 2000 10:30 PM By Paul Miller

Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the

DIGITAL CONTENT MANAGEMENT: Need for speed spurs use of digital technology  Mar 01, 2000 10:30 PM By Melissa Dowling

Speed, simplicity, and profits are what catalogers seek from their digital content management (DCM) system, according to a survey by Menasha, WI-based

Y2K merchandise scored big in ’99  Mar 01, 2000 10:30 PM By Peter Girard

Even if your catalog didn’t peddle Y2K-themed candles, champagne flutes, or collectibles, millennial merchandise was ubiquitous in 1999. But did it sell?

DIVESTITURES: SHAKEUP AT RIVERTOWN  Mar 01, 2000 10:30 PM By Moira Pascale

President Donna Avery resigns; four titles to closeRivertown Trading Co. has undergone what some might call a millennial makeover. Donna Avery, president

AT DEADLINE  Mar 01, 2000 10:30 PM By MCM staff

DAMARK EXITS CATALOG BUSINESS On Jan. 26, Damark International said it will close its $292.8 million discount electronics and general merchandise catalog

Minors are major for Star Struck  Mar 01, 2000 10:30 PM By Mark Del Franco

There’s nothing minor about Bethel, CT-based Star Struck’s Minor League Baseball business.Thanks to the boom in Minor League Baseball attendance (a record

DIGITAL LEADERS  Mar 01, 2000 10:30 PM By Mark Del Franco

Big Toe proves that even small companies can reap big benefits from going digitalAdvertisements for discounted products often proclaim that

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