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Choosing the names  Apr 01, 1999 10:30 PM By MCM staff

Nth name selection: Generally used for test panel record selection. Every nth record is chosen. If you are selecting, say, 10,000 records out of 1 million,

Not as much business as usual  Apr 01, 1999 10:30 PM By MCM staff

Only 55% of the publicly traded business-to-business and computer catalogers tracked by Catalog Age and Boston investment bank Ulin & Holland reported

A super service story  Apr 01, 1999 10:30 PM By MCM staff

Imagine paddling down the mighty Colorado River, four days into an 18-day rafting trip, when suddenly the inner tube on the raft holding your provisions

Amazon.com expansion continues  Apr 01, 1999 10:30 PM By MCM staff

Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.Not content to sell

Hearing empowered  Apr 01, 1999 10:30 PM By Mark Del Franco

Evaluating telephone reps’ performance during customer transactions is crucial to ensuring quality service. Call monitoring systems, which let supervisors

Get ‘em when they’re young  Apr 01, 1999 10:30 PM By MCM staff

How do you sell to kids and teens online when most don’t have credit cards? ICanBuy.com, a new online service, lets parents use Visa or MasterCard credit

Insight aims for 1-to-1 via e-mail  Apr 01, 1999 10:30 PM By MCM staff

With the increasing use of e-mail promotions, customers’ e-mailboxes are growing as cluttered as their physical mailboxes. To set its e-mail apart from

Muchas gracias  Apr 01, 1999 10:30 PM By MCM staff

Isla, a catalog of gifts from and inspired by Puerto Rico, has a unique referral program. The company encourages customers to bring the catalog to a library

Listings  Apr 01, 1999 10:30 PM By MCM staff

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of 81,100 on their RVs. Subscribers are health-conscious, educated individuals

Basic terminology  Apr 01, 1999 10:30 PM By MCM staff

RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among






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