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News ARCHIVE

GAO demands tighter policing of NCOA  Oct 01, 1999 9:30 PM By Paul Miller

The U.S. Postal Service National Change of Address (NCOA) file was created to improve list hygiene by offering updated addresses for new movers. But in

Diplomat hopes change is good: Will new name lure new investors?  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Diplomat Direct Marketing, the parent company of the women’s apparel catalogs Lew Magram and Brownstone Studios, hopes changing its name will improve

Nordstrom joins the `.com’ parade  Oct 01, 1999 9:30 PM By Peter Girard

Count Nordstrom as another marketer that believes in the power of “.com.” The department store retailer/cataloger announced in August the creation of

Expanded parcel return service on hold  Oct 01, 1999 9:30 PM By Paul Miller

A Postal Rate Commission (PRC) hearing that was scheduled for Sept. 14 could block the U.S. Postal Service’s plan to expand the availability of its Bulk

Last-minute holiday advice  Oct 01, 1999 9:30 PM By Mark Del Franco

You’ve done the forecasting, stocked the shelves, and hired the extra workers. But are you fully prepared for the holiday season? Although you won’t know

Two cups up  Oct 01, 1999 9:30 PM By MCM staff

Women know that finding the right bra is difficult; it’s even harder for serious female athletes to find the proper sports bra. But true to its tag line,

OCTOBER AT DEAD LINE  Oct 01, 1999 9:30 PM By MCM staff

COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New

WEB MARKETING: Targeting those senior surfers  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Mature adults-17% of the online audience – can be easy to wooYour 65-year-old mother might not be able to program her VCR, but she might nonetheless be

McFeely’s Square Drive Screws, 98A  Sep 01, 1999 9:30 PM By Melissa Dowling

According to McFeely’s, it’s hip to be square if you’re a screw drive. And the purveyor of square drive screws and other woodworking tools clearly demonstrates

Backroads, 1999/2000  Sep 01, 1999 9:30 PM By Peter Girard

Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers






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