News ARCHIVE

Cat Merchandise Catalog, Winter ’97  Sep 01, 1998 9:30 PM By Sophia Burke

Can sockets be sexy? If you’ve seen the Cat Merchandise Catalog, you know that the answer is yes. After all, don’t you want to get the most torque possible

JUDGES  Sep 01, 1998 9:30 PM By MCM staff

Marshall Cordell president/CEO, Anatomical Chart Co.Tony Cox president, LCH DirectMichele Gilbert marketing manager, Nabisco DirectRand Goddard director

F.A.O. Schwarz, Fall 1997  Sep 01, 1998 9:30 PM By Melissa Dowling

What is purple and furry and has a big smile? It’s Barney, the friendly television dinosaur-and the cover model for the Gold Award-winning F.A.O. Schwarz

Looking for faster fulfillment  Sep 01, 1998 9:30 PM By Paul Miller

If you’re one of the 40% or so of catalogers that don’t fulfill catalog requests daily and instead batch your requests for weekly, biweekly, or monthly

McFeely’s Square Drive Screws, 97D  Sep 01, 1998 9:30 PM By MCM staff

You’d think just the name “McFeely’s Square Drive Screws” would be enough to get attention, but this Silver Award-winning catalog’s whimsical illustrated

Gall’s, 97Z-Summer Catalog  Sep 01, 1998 9:30 PM By Sherry Chiger

Gall’s doesn’t fool around. That’s clear from the cover of the marketer’s 1997 summer edition, which features a stern police officer, rifle at the ready,

When renting makes sense  Sep 01, 1998 9:30 PM By Mark Del Franco

As the holiday season fast approaches, names aren’t the only thing catalogers are planning to rent. Savvy mailers have found they can save money-and precious

Lab Safety Supply, Safety & Industrial Supplies Jan. 1998  Sep 01, 1998 9:30 PM By Sherry Chiger

According to advertisements for the spring film Godzilla, “size does count.” On that score alone, the January 1998 edition of the Lab Safety Supply catalog

Dialing up a call center?  Sep 01, 1998 9:30 PM By Mark Del Franco

1. Seek a similar corporate identity “You want a service agency that represents your company the same way you would represent yourself,” says Liz Kislik,

Backroads, 1998 Distinctive Bicycling Vacations  Sep 01, 1998 9:30 PM By Sherry Chiger

Beauty may well be in the eye of the beholder, but you’d be hard-pressed to find a beholder immune to the beauty of Backroads’ Gold Award-winning wholesale/dealer






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