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If you build it, they will buy  Mar 01, 1999 10:30 PM By Shannon Oberndorf

Ever-increasing competition is inspiring more catalogers to develop and manufacture their own products. Among participants in Catalog Age’s 1998 Benchmark

New Catalogs  Mar 01, 1999 10:30 PM By Robert Spiegel

Les Meubles de Provence South Side Imports, a Ft. Lauderdale, FL-based furniture importer, is using its Les Meubles de Provence catalog to develop relationships

Holiday suprises  Mar 01, 1999 10:30 PM By Moira Pascale

Jan Lajoie is president/CEO of Medford, OR-based Northwest’s Best, a catalog of handcrafted art products, furniture, and gift items from the Northwest.

Catalog management systems: a wide range to choose from  Mar 01, 1999 10:30 PM By MCM staff

Catalogers today can choose from dozens of catalog management computer systems. “These systems are designed for order entry [phone or mail, with prompts

‘Yay, snow!’ ‘Boo, snow!’  Mar 01, 1999 10:30 PM By Moira Pascale

The snowstorms and frigid temperatures that finally blanketed most of the U.S. around Christmas followed a long and unseasonably mild autumn. But when

Catalogers going to extremes  Mar 01, 1999 10:30 PM By MCM staff

In 1996, the Winter Olympics featured snowboarding as a medal event for the first time-a sure sign that “extreme sports” have gone mainstream. Another

Marketing Benchmark’99  Mar 01, 1999 10:30 PM By MCM staff

Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their

Lands’ End wields the ax  Mar 01, 1999 10:30 PM By Paul Miller

On Jan. 12, Lands’ End president/CEO David Dyer announced a restructuring plan in which the $1.24 billion cataloger would eliminate 94 of its 888 salaried

No greed in sight  Mar 01, 1999 10:30 PM By Moira Pascale

According to a number of list firms, consumer list prices should remain relatively stable this year. On the other hand, many pros also say list spending

Clean up your act  Feb 01, 1999 10:30 PM By Paul Miller

In the business-to-business catalog world, maintaining good list hygiene goes beyond running files against Dun & Bradstreet corporate credit files and






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