Reviewed 1/7/00, 12:30 p.m., Netscapeever heard of VWR Scientific Products? Me neither. But I’m not in the laboratory or scientific supplies business,

MERCHANDISING: More `good things’ from Martha  Mar 01, 2000 10:30 PM By Moira Pascale

In its apparent quest to sell to consumers who have no interest in producing their own paper or making their own soap, the catalog arm of New York-based

Lillian gambles on recruitment  Mar 01, 2000 10:30 PM By Mark Del Franco

Rye, NY-based gifts cataloger Lillian Vernon isn’t relying on Lady Luck when it comes to recruiting employees for its Las Vegas call center. Instead,

MULTICHANNEL MARKETING: Sales teams field Web growth  Mar 01, 2000 10:30 PM By Paul Miller

B-to-b mailers emphasize the continued importance of the human touchForrester Research predicts that U.S. b-to-b e-commerce revenue will hit $1.3 trillion

LEGISLATION: No Internet taxes-yet?  Feb 01, 2000 10:30 PM By Shannon Oberndorf

Commission is leaning toward recommending a delayThe Advisory Committee on Electronic Commerce (ACEC) still has one more meeting to go before it makes

Euro anticlimax  Feb 01, 2000 10:30 PM By Moira Pascale

Much ado about nothing: That sums up catalogers’ view of the Jan. 1, 1999, debut of the euro. While Austria, Belgium, Finland, France, Germany, Ireland,

MORE THAN eye CANDY  Feb 01, 2000 10:30 PM By Shannon Oberndorf

There’s a time and place for everything. And when it comes to developing a Website, it’s easy to get carried away with all the technological bells and

INTERNATIONAL: Translating catalog design  Feb 01, 2000 10:30 PM By MCM staff

What are some guidelines for international catalog creative?James Dempster: When it comes to mailing into Japan, there are the obvious strategies an American

Debating `list fatigue’  Feb 01, 2000 10:30 PM By Peter Girard

This month, we launch a List Watch Q&A feature, in which we ask list pros to give us their `take’ on a hot list issue.The most recent Catalog Age Benchmark

HOLIDAY SALES: GLAD TIDINGS  Feb 01, 2000 10:30 PM By Paul Miller

Sales gains for most, though some fall short of planGadget cataloger TopiX Innovation Gallery enjoyed a 30% spike in holiday sales. At general merchant

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