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News ARCHIVE

Omaha Steaks cooks up corporate sales  Oct 01, 1998 9:30 PM By MCM staff

In the two years since Omaha Steaks began building up its corporate sales unit, the $200 million-plus food cataloger’s business-to-business sales have

Cool description or enthusiasm?  Oct 01, 1998 9:30 PM By Herschell Gordon Lewis

Assuming your database is reasonably accurate, you also can assume that the people to whom you send your catalog-be it consumer or business-are getting

Moore Medical returns to health  Oct 01, 1998 9:30 PM By MCM staff

As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market

LIVIN’ LARGE  Oct 01, 1998 9:30 PM By Mark Del Franco

So what if the stock market tanks? Who cares if the White House is in crisis? Numerous catalogers are still confident that more people will want to spend

Vanity 800s in peril  Oct 01, 1998 9:30 PM By MCM staff

If you think your vanity 800-number is protected under trademark laws, think again. In mid-July, a New Jersey District Court dismissed liquor cataloger

First in phone service  Oct 01, 1998 9:30 PM By Mark Del Franco

Catalog call centers are the fastest to “live answer” incoming calls-at least according to a survey published in the August issue of “Service Level Newsletter,”

Appearance counts  Oct 01, 1998 9:30 PM By Paul Miller

The urge to use one’s creative license is rarely the driving force of a business-to-business catalog redesign. Catalogers view a redesign as another tool

Merchandising  Oct 01, 1998 9:30 PM By MCM staff

They say that behind every great catalog is a great merchant-many of whom are the owners or founders of the company. In fact, 48% of the participants

Made in Japan, marketed in U.S.  Oct 01, 1998 9:30 PM By MCM staff

An estimated 839,000 Japanese-Americans live in the U.S. today, up 4.2% from 1990, according to New York marketing agency Kang & Lee. And that number

Mining new niches  Oct 01, 1998 9:30 PM By Shannon Oberndorf

Amid the storm of catalog mergers and acquisitions, one mailer is opting to grow from within. Concepts Direct, which produces the Colorful Images catalog






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