News ARCHIVE

Vendor works of art  Sep 01, 1998 9:30 PM By Paul Miller

Photographing the thousands of products that appear in 1,000-plus-page catalogs couldbe like trying to mow a lawn with a pair scissors. To save time and

Jane’s, 1998 Catalog  Sep 01, 1998 9:30 PM By Sherry Chiger

Military organizations, governmental groups, and intelligence and transportation concerns have long been familiar with Jane’s, a century-old provider

Hero Arts Rubber Stamp, 1998 Resource Catalog  Sep 01, 1998 9:30 PM By Sherry Chiger

One judge describes the cover as merely “sufficient.” Another judge complains that “some pages are very busy and difficult to follow. The copy is too

Genesis strikes again  Sep 01, 1998 9:30 PM By Shannon Oberndorf

Genesis Direct is at it again. On Aug. 5, the multititle cataloger agreed to acquire the $118 million Carol Wright Gifts direct marketing division from

Cat Merchandise Catalog, Winter ’97  Sep 01, 1998 9:30 PM By Sophia Burke

Can sockets be sexy? If you’ve seen the Cat Merchandise Catalog, you know that the answer is yes. After all, don’t you want to get the most torque possible

Fingerhut’s first step  Sep 01, 1998 9:30 PM By Paul Miller

General merchandise cataloger Fingerhut, which on July 10 bought 19.9% of online florist PC Flowers & Gifts, sees this investment as just the first step

F.A.O. Schwarz, Fall 1997  Sep 01, 1998 9:30 PM By Melissa Dowling

What is purple and furry and has a big smile? It’s Barney, the friendly television dinosaur-and the cover model for the Gold Award-winning F.A.O. Schwarz

Looking for faster fulfillment  Sep 01, 1998 9:30 PM By Paul Miller

If you’re one of the 40% or so of catalogers that don’t fulfill catalog requests daily and instead batch your requests for weekly, biweekly, or monthly

McFeely’s Square Drive Screws, 97D  Sep 01, 1998 9:30 PM By MCM staff

You’d think just the name “McFeely’s Square Drive Screws” would be enough to get attention, but this Silver Award-winning catalog’s whimsical illustrated

When words aren’t enough  Sep 01, 1998 9:30 PM By Shannon Oberndorf

Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.






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