News ARCHIVE

Firing up TransAmerica  Aug 01, 1998 9:30 PM By Paul Miller

Having bought multititle cataloger TransAmerica Holdings in April, former Arizona Mail Order executive vice president Gary Giesler is busy with plans

It’s No Bull: Catalog stock performance continues to lag  Aug 01, 1998 9:30 PM By Mark Del Franco

DESPITE STRONG FINANCIAL growth enjoyed by the catalog segment, the performance of most catalog stocks has yet to surpass that of retail and industrial

Creating the instant impulse to buy  Aug 01, 1998 9:30 PM By MCM staff

If you had your druthers, would you rather sell or describe? n Careful, now. Before any “of course” knee-jerk response, consider: We’re in the catalog

New Catalogs  Aug 01, 1998 9:30 PM By Sophia Burke

Mimi a la Mode If you think shower caps are boring and ugly, you haven’t seen the Mimi a la Mode catalog of decorative shower caps. “Shower caps are our

New Web Catalogs  Aug 01, 1998 9:30 PM By Sophia Burke

Duncraft You don’t have to be an ornithologist to put up a feeder and watch birds come to your backyard,” says Michelle Pinciaro, customer service manager

L.L. Bean hunts for women  Aug 01, 1998 9:30 PM By Peter Girard

Why would an industry giant like L.L. Bean launch a catalog and not endow it with the company’s 86-year-old brand? The perception that Bean’s fashion

Nabisco shelves gifts book  Aug 01, 1998 9:30 PM By MCM staff

The Nabisco Direct catalog of branded gifts has become the victim of its $8.7 billion parent firm’s new corporate strategy. In May, at the order of Nabisco

BRAGGING RIGHTS  Aug 01, 1998 9:30 PM By Sherry Chiger

Catalog Age’s exclusive ranking of 1997′s top 100 U.S. catalogers is sure to please lovers of paradox. Continued consolidations resulted in the growth

Backword  Aug 01, 1998 9:30 PM By MCM staff

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I

Fee structure in flux  Aug 01, 1998 9:30 PM By Mark Del Franco

In the commission structure used by most of the list industry, brokers receive a 20% commission per list transaction. But over the years, as mailers have






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