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News ARCHIVE

‘Covering’ prospecting books  Jan 01, 1999 10:30 PM By MCM staff

Lois Boyle: Using consistent creative elements, customer covers should announce that an old friend has come to visit. Besides the logo, consistent creative

FedEx strike threat postponed  Jan 01, 1999 10:30 PM By MCM staff

Although the FedEx Pilots Association (FPA) promised not to strike during the ’98 holiday season, catalogers shouldn’t rest easy quite yet. As of early

Where are they now? Or: Whatever happened to the class of ’94?  Jan 01, 1999 10:30 PM By MCM staff

For the past eight years, Catalog Age has profiled at least 40 new catalogs each year. But what happens after they launch-how many of the new catalogs

Look, Ma, no losses!  Jan 01, 1999 10:30 PM By MCM staff

The song remained the same for most computer and business-to-business catalogers during the third quarter of 1998, but at least it was a happy tune: continued

Are SOHOs worth it?  Jan 01, 1999 10:30 PM By Jane Zarem

The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing

new catalogs  Jan 01, 1999 10:30 PM By Moira Pascale

O’Brien Brothers: Life In High Gear for some, cars aren’t simply a means of transportation, but a way of life. Brothers George and Sean O’Brien love cars

Compaq, direct  Jan 01, 1999 10:30 PM By Mark Del Franco

Taking a page out of rival Dell Computer Corp.’s playbook, $24.58 billion computer manufacturer Compaq announced in November that it will begin selling

Five service superstars  Jan 01, 1999 10:30 PM By Paul Miller

As the business-to-business direct marketing arena becomes increasingly competitive, and more large companies-such as the office superstores and major

listings  Jan 01, 1999 10:30 PM By MCM staff

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly

New book speaks to Hispanics  Jan 01, 1999 10:30 PM By MCM staff

Nearly 29 million Hispanic consumers live in the U.S., and they have an estimated $350 billion to spend, according to the U.S. Census Bureau. By 2010,






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