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News ARCHIVE

Color me accurate  May 01, 1999 9:30 PM By Shannon Oberndorf

According to a 1998 study from research firm Cyber Dialogue, 76% of frequent Web surfers felt that “seeing exact color of the product you’re shopping

New CEO for NM Direct  May 01, 1999 9:30 PM By Shannon Oberndorf

There’s a new pilot at the helm of NM Direct, the $284 million catalog division of luxury goods retailer Neiman Marcus Group. On April 1, Sharen Jester

The Consumer catalog shopping survey  May 01, 1999 9:30 PM By MCM staff

Catalog Age has been doing primary research on the catalog industry for the past 15 years. In fact, we do more research on the catalog business (nine

Coldwater Cools Off  May 01, 1999 9:30 PM By Shannon Oberndorf

For three years, apparel and gifts cataloger Coldwater Creek was hot. Sales grew an average of 60% a year, from $76 million in 1995 to $247 million for

Not tracking, not tracing…  May 01, 1999 9:30 PM By Paul Miller

After two and a half years of development, the U.S. Postal Service rolled out its parcel delivery confirmation system on March 14. The USPS has hyped

ask the experts  May 01, 1999 9:30 PM By MCM staff

Tim Choate is president/CEO of FreeShop.com, a Seattle-based online source of free offers and special deals from major marketers.When customers join your

New Web Catalogs  May 01, 1999 9:30 PM By Moira Pascale

Eastern Mountain Sports When Eastern Mountain Sports (EMS) launched its Website last November, it didn’t expect to generate much sales volume, but rather

Bending your schedule  May 01, 1999 9:30 PM By Mark Del Franco

According to the Bureau of Labor Statistics, the national unemployment average in February hit 4.3%, the lowest it’s been in a generation. This tight

mapping the way  May 01, 1999 9:30 PM By Michelle Pafford Helms

Shopping on a Website with poor navigation is like driving cross-country without a road map. Sure, customers may eventually reach their destination, but

backword  May 01, 1999 9:30 PM By MCM staff

Georgia on their minds For certain, it’s getting harder and harder to find new catalog products. Now it seems mailers can’t even count on local heroes






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