News ARCHIVE

L.L. Bean hunts for women  Aug 01, 1998 9:30 PM By Peter Girard

Why would an industry giant like L.L. Bean launch a catalog and not endow it with the company’s 86-year-old brand? The perception that Bean’s fashion

Nabisco shelves gifts book  Aug 01, 1998 9:30 PM By MCM staff

The Nabisco Direct catalog of branded gifts has become the victim of its $8.7 billion parent firm’s new corporate strategy. In May, at the order of Nabisco

New Catalogs  Aug 01, 1998 9:30 PM By Sophia Burke

Mimi a la Mode If you think shower caps are boring and ugly, you haven’t seen the Mimi a la Mode catalog of decorative shower caps. “Shower caps are our

Backword  Aug 01, 1998 9:30 PM By MCM staff

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I

BRAGGING RIGHTS  Aug 01, 1998 9:30 PM By Sherry Chiger

Catalog Age’s exclusive ranking of 1997′s top 100 U.S. catalogers is sure to please lovers of paradox. Continued consolidations resulted in the growth

Fee structure in flux  Aug 01, 1998 9:30 PM By Mark Del Franco

In the commission structure used by most of the list industry, brokers receive a 20% commission per list transaction. But over the years, as mailers have

Hanover do-over  Aug 01, 1998 9:30 PM By Shannon Oberndorf

Hanover Direct spent the last year shrinking-consolidating warehouses, cutting staff, and trimming circulation. In doing so, the multititle consumer cataloger

International Insight  Aug 01, 1998 9:30 PM By MCM staff

Computer cataloger Insight Enterprises is setting its sights on global expansion. Having posted a profit on its Canadian division just six months after

USPS’s next battle  Aug 01, 1998 9:30 PM By Paul Miller

When the U.S. Postal Service and its two major unions begin contract negotiations on Aug. 25, the unions will demand their share of revenue from the January

Cover  Aug 01, 1998 9:30 PM By MCM staff

FULCRUM DIRECT CHIEFS RESIGN Fulcrum Direct CEO Mike Lederman and president/COO Scott Budoff both resigned in mid-June, and as of mid-July, the Fulcrum






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