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News ARCHIVE

BENCHMARK 2000 LISTS  Jun 01, 2000 9:30 PM By Peter Girard

Whether propelled by a burgeoning economy or racing to beat a January 2001 postage increase, respondents to Catalog Age’s Benchmark Report on Lists say

LIST ROUNDTABLE: Brokers vs. managers: Who wins?  Jun 01, 2000 9:30 PM By MCM staff

List managers and list brokers have been known to complain about their relationship, whether it’s brokers accusing managers of misrepresenting their files,

Motivating the troops  Jun 01, 2000 9:30 PM By Shayn Ferriolo

This month’s questionHow do you keep your staff motivated, especially during the off-season?Good help is always hard to find, and it can be even harder

CIRCULATION PLANS: Holiday Bravery  Jun 01, 2000 9:30 PM By Peter Girard

Holiday mailings will rise – but not to beat the rate hikeIndicators point to a heavy load of catalogs in mailboxes this holiday season. Consider that

Garden.com’s seedling print book  Jun 01, 2000 9:30 PM By MCM staff

After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.The

MERGERS AND ACQUISITIONS: Few first-quarter deals  Jun 01, 2000 9:30 PM By Mark Del Franco

Are investors, dot.coms still interested in catalogs?Despite widespread and growing interest in catalogers from pure-play Web marketers and private equity

NOW YOU CAN `RENT’ AN ISP  Jun 01, 2000 9:30 PM By MCM staff

If you have been fretting over making a long-term commitment to an Internet access provider, forget about it! Beginning in June, Plano, TX-based Rent-A-Center,

E-COMMERCE: No ‘Net taxes-for now  Jun 01, 2000 9:30 PM By Paul Miller

Commission wants freeze till 2006On April 14, the Advisory Commission on Electronic Commerce (ACEC), a congressionally appointed group of legislators

AT DEADLINE  Jun 01, 2000 9:30 PM By MCM staff

POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May

beyond hits  Jun 01, 2000 9:30 PM By MCM staff

`Hits’ and `clicks’ are giving way to more sophisticated Website performance measurement toolsJust a year or so ago, most Websites measured their viability






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