News ARCHIVE

Calender  Aug 01, 1998 9:30 PM By MCM staff

August 1-5 San Francisco International Gift Fair. George Little Management. George R. Moscone Convention Center, San Francisco. For more information,

Backword  Aug 01, 1998 9:30 PM By MCM staff

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I

Gifts book redesigns and redefines  Aug 01, 1998 9:30 PM By MCM staff

A month ago, if Janet Thompson, vice president of The San Francisco Music Box Co. catalog, had met the Wizard of Oz, she probably would have asked for

Barbie’s new sibling  Aug 01, 1998 9:30 PM By Shannon Oberndorf

Barbie may finally get her own catalog, now that her parent company, Mattel, has entered the business. On June 15, the $4.8 billion toy manufacturer agreed

Are buttoned-up men unbuttoning?  Jul 01, 1998 9:30 PM By Donna Levine

When the ’80s Masters of the Universe took off their neckties for casual Fridays and began telecommuting, did they change the men’s apparel catalog business?

FALL MAILING BLITZ  Jul 01, 1998 9:30 PM By Yvonne Moran

Coming off a solid spring season, and buoyed by the strong economy and the prospect of a delayed (and manageable) postal rate increase, consumer catalog

FULFILLMENT Brylane’s big operation  Jul 01, 1998 9:30 PM By Yvonne Moran

Brylane, the $1.3 billion catalog powerhouse, is not only a leader in specialty-size apparel, but it also claims to be a master in high-volume, low-cost

Cyberservice Hello, is anybody out there?  Jul 01, 1998 9:30 PM By Shannon Oberndorf

Most Internet catalogers, like print catalogers, know the value of superior customer service. They also know the barriers to service that are inherent

Down on distributors  Jul 01, 1998 9:30 PM By Paul Miller

A survey released in April by the Northfield, IL-based consulting firm Industrial Performance Group (IPG) shows that manufacturers are highly critical

Focus group scolds USPS  Jul 01, 1998 9:30 PM By Paul Miller

The U.S. Postal Service has a lot more work ahead if it wants to become a serious rival to United Parcel Service in the residential parcel shipping market.






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