News ARCHIVE

CO-OP DATABASES Small mailers dig into co-ops  Jul 01, 1998 9:30 PM By Mark Del Franco

The rise of the cooperative prospecting database has provided smaller mailers with access to many more names than were available to them even five years

Data mining to lift response  Jul 01, 1998 9:30 PM By Paul Miller

Based on initial testing, Airshop, a small New York-based cataloger and Website marketer of junior teen apparel, fully expects to increase its response

Martha By Mail: It’s a good thing  Jul 01, 1998 9:30 PM By Yvonne Moran

After three years of testing product inserts in the Martha Stewart Living magazine, the domestic goddess committed to mail order last October by rolling

Off to a heck of a start  Jul 01, 1998 9:30 PM By Mark Del Franco

Continuing to ride the wave of economic good fortune, most business-to-business and computer mailers posted solid gains during the first quarter. Of the

Lists & databases  Jul 01, 1998 9:30 PM By MCM staff

Judging by the results of the 1998 Catalog Age Benchmark Report on Lists and Databases, catalogers’ comfort level with renting their house file is increasing,

J. Crew to sell Clifford & Wills  Jul 01, 1998 9:30 PM By Mark Del Franco

The J. Crew Group is putting its women’s apparel book, Clifford & Wills (CW), on the selling block. But why, especially since CW showed a 50% growth in

FTC reports on privacy  Jul 01, 1998 9:30 PM By Shannon Oberndorf

For the past several years, the online industry, catalogers and the Direct Marketing Association (DMA) have said that self-regulation of the Internet

Bridging the customer value gap  Jul 01, 1998 9:30 PM By Lisa Henderson

Rather than relying on the promise of new customers, catalogers must become smarter at identifying opportunities for business growth by digging deeper

Are buttoned-up men unbuttoning?  Jul 01, 1998 9:30 PM By Donna Levine

When the ’80s Masters of the Universe took off their neckties for casual Fridays and began telecommuting, did they change the men’s apparel catalog business?

FULFILLMENT Brylane’s big operation  Jul 01, 1998 9:30 PM By Yvonne Moran

Brylane, the $1.3 billion catalog powerhouse, is not only a leader in specialty-size apparel, but it also claims to be a master in high-volume, low-cost






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