News ARCHIVE

L.L. Bean hunts for women  Aug 01, 1998 9:30 PM By Peter Girard

Why would an industry giant like L.L. Bean launch a catalog and not endow it with the company’s 86-year-old brand? The perception that Bean’s fashion

Nabisco shelves gifts book  Aug 01, 1998 9:30 PM By MCM staff

The Nabisco Direct catalog of branded gifts has become the victim of its $8.7 billion parent firm’s new corporate strategy. In May, at the order of Nabisco

New Catalogs  Aug 01, 1998 9:30 PM By Sophia Burke

Mimi a la Mode If you think shower caps are boring and ugly, you haven’t seen the Mimi a la Mode catalog of decorative shower caps. “Shower caps are our

BRAGGING RIGHTS  Aug 01, 1998 9:30 PM By Sherry Chiger

Catalog Age’s exclusive ranking of 1997′s top 100 U.S. catalogers is sure to please lovers of paradox. Continued consolidations resulted in the growth

Backword  Aug 01, 1998 9:30 PM By MCM staff

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I

Fee structure in flux  Aug 01, 1998 9:30 PM By Mark Del Franco

In the commission structure used by most of the list industry, brokers receive a 20% commission per list transaction. But over the years, as mailers have

Hanover do-over  Aug 01, 1998 9:30 PM By Shannon Oberndorf

Hanover Direct spent the last year shrinking-consolidating warehouses, cutting staff, and trimming circulation. In doing so, the multititle consumer cataloger

International Insight  Aug 01, 1998 9:30 PM By MCM staff

Computer cataloger Insight Enterprises is setting its sights on global expansion. Having posted a profit on its Canadian division just six months after

Cover  Aug 01, 1998 9:30 PM By MCM staff

FULCRUM DIRECT CHIEFS RESIGN Fulcrum Direct CEO Mike Lederman and president/COO Scott Budoff both resigned in mid-June, and as of mid-July, the Fulcrum

Martha By Mail: It’s a good thing  Jul 01, 1998 9:30 PM By Yvonne Moran

After three years of testing product inserts in the Martha Stewart Living magazine, the domestic goddess committed to mail order last October by rolling






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