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News ARCHIVE

Mostly roses, a few weeds  Sep 01, 1998 9:30 PM By Herschell Gordon Lewis

I’ll venture a dangerous opinion: Year after year, the copy in those catalogs chosen as Annual Catalog Award winners has been getting progressively more

Fujisankei: House Styling ’97 Fall & Winter (Japan)  Sep 01, 1998 9:30 PM By Peter Girard

Magalog maestro Fujisankei Living Service has created a monster. More than a catalog, with a slicker feel and some complementary editorial, House Styling

Fulcrum shuts its doors  Sep 01, 1998 9:30 PM By Mark Del Franco

On July 29, less than a month after founders Michael Lederman and Scott Budoff resigned, $80 million multititle children’s apparel cataloger Fulcrum Direct

Hanna Andersson, Holiday 1997  Sep 01, 1998 9:30 PM By MCM staff

A striking cover, a highly developed merchandise line, an enviable ability to stay true to its mission and positioning, and a complete offering of impressive

Brylane  Sep 01, 1998 9:30 PM By Peter Girard

Brylane’s roots reach back 94 years, to the founding of the Lane Bryant clothing store in 1904. But the nearly century-long evolution that turned Brylane

Intranet marketing, by the book  Sep 01, 1998 9:30 PM By MCM staff

Do you know how much your company spends on business-related books annually? If not, you’re not alone. That’s why on July 14, barnesandnoble.com, the

At Deadline  Sep 01, 1998 9:30 PM By MCM staff

FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,

A four-month presidency  Sep 01, 1998 9:30 PM By Paul Miller

In early August, just four months after joining Emeryville, CA-based SelfCare, president/chief operating officer Mike Tracy left the personal care products

Black Box Catalog, 1997-1998  Sep 01, 1998 9:30 PM By Peter Girard

How long should you wait for technical support?” asks Black Box on its back cover. This question strikes a nerve, as anyone familiar with manufacturers’

New Pig  Sep 01, 1998 9:30 PM By Lynn Dougherty

Industrial safety products cataloger New Pig regularly receives praise for its loyalty-engendering marketing. Nonetheless, the Tipton, PA-based mailer






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