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News ARCHIVE

McFeely’s Square Drive Screws, 97D  Sep 01, 1998 9:30 PM By MCM staff

You’d think just the name “McFeely’s Square Drive Screws” would be enough to get attention, but this Silver Award-winning catalog’s whimsical illustrated

Gall’s, 97Z-Summer Catalog  Sep 01, 1998 9:30 PM By Sherry Chiger

Gall’s doesn’t fool around. That’s clear from the cover of the marketer’s 1997 summer edition, which features a stern police officer, rifle at the ready,

When renting makes sense  Sep 01, 1998 9:30 PM By Mark Del Franco

As the holiday season fast approaches, names aren’t the only thing catalogers are planning to rent. Savvy mailers have found they can save money-and precious

Lab Safety Supply, Safety & Industrial Supplies Jan. 1998  Sep 01, 1998 9:30 PM By Sherry Chiger

According to advertisements for the spring film Godzilla, “size does count.” On that score alone, the January 1998 edition of the Lab Safety Supply catalog

Dialing up a call center?  Sep 01, 1998 9:30 PM By Mark Del Franco

1. Seek a similar corporate identity “You want a service agency that represents your company the same way you would represent yourself,” says Liz Kislik,

Backroads, 1998 Distinctive Bicycling Vacations  Sep 01, 1998 9:30 PM By Sherry Chiger

Beauty may well be in the eye of the beholder, but you’d be hard-pressed to find a beholder immune to the beauty of Backroads’ Gold Award-winning wholesale/dealer

It ain’t over yet  Sep 01, 1998 9:30 PM By Paul Miller

Although the U.S. Postal Service Board of Governors announced that the new rates of its highly complex postal rate case will be implemented on Jan. 10,

Bavarian Autosport, 1997-98  Sep 01, 1998 9:30 PM By MCM staff

Who wouldn’t want their car to look like this?” asks one of the judges about the cover image of the Silver Award-winning Bavarian Autosport catalog. The

Virginia Traditions, Volume 36  Sep 01, 1998 9:30 PM By Sophia Burke

From the succulent front cover photo of a platter of meats that “entices my appetite and demands I open the book and look further,” in the words of one

The Cottura Catalog, 1997/98 Edition  Sep 01, 1998 9:30 PM By MCM staff

Each year, The Cottura Catalog seems to get better. This year, judges are wowed right off the bat by the odd shape and the imaginative cover of this Silver






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