News ARCHIVE

Focus group scolds USPS  Jul 01, 1998 9:30 PM By Paul Miller

The U.S. Postal Service has a lot more work ahead if it wants to become a serious rival to United Parcel Service in the residential parcel shipping market.

New Catalogs  Jul 01, 1998 9:30 PM By Sophia Burke

The Clayton Catalog A cigar is more than just a smoke these days. The $6 billion cigar industry includes accessories such as lighters, cutters, and humidors-items

Bridging the customer value gap  Jul 01, 1998 9:30 PM By Lisa Henderson

Rather than relying on the promise of new customers, catalogers must become smarter at identifying opportunities for business growth by digging deeper

Filling Runyon’s shoes  Jul 01, 1998 9:30 PM By Paul Miller

While the U.S. Postal Service Board of Governors has been under attack for pursuing what many mailers feel is an unnecessary rate increase, it’s drawing

Office Depot/Viking: big numbers  Jul 01, 1998 9:30 PM By Shannon Oberndorf

Just six weeks after rival and one-time merger partner Staples bought office supplies cataloger Quill (see Catalog Age, May), $6 billion office supplies

Gardening, jewelry are hot  Jul 01, 1998 9:30 PM By Paul Miller

Consumers bought gardening supplies and jewelry more often and in greater quantities than products in any other category during the 1997 fall/holiday

Holiday prospects  Jul 01, 1998 9:30 PM By Sophia Burke

Patricia Woodruff is the mail order director of Thanksgiving Coffee Co., a Fort Bragg, CA-based catalog of organic and gourmet coffee and tea. Annual

CO-OP DATABASES Small mailers dig into co-ops  Jul 01, 1998 9:30 PM By Mark Del Franco

The rise of the cooperative prospecting database has provided smaller mailers with access to many more names than were available to them even five years

Data mining to lift response  Jul 01, 1998 9:30 PM By Paul Miller

Based on initial testing, Airshop, a small New York-based cataloger and Website marketer of junior teen apparel, fully expects to increase its response

Martha By Mail: It’s a good thing  Jul 01, 1998 9:30 PM By Yvonne Moran

After three years of testing product inserts in the Martha Stewart Living magazine, the domestic goddess committed to mail order last October by rolling






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