CLOSE-UP: HENRY SCHEIN – Scheining Knight?  Nov 01, 1999 10:30 PM By Diane Cyr

The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably

“What should I look for in site-building software?”  Nov 01, 1999 10:30 PM By MCM staff

This month’s experts – John Abbott of Turnaround Computing and Vivian Zottola of the questionRegardless of whether you can afford

E-Commerce: The era of `dynamic’ Web merchandising  Nov 01, 1999 10:30 PM By Ken Burke

The concept of merchandising on the Internet is no different from merchandising for your print catalog or store. It’s all about providing the right product

U.S. catalogers storm the desert  Nov 01, 1999 10:30 PM By Peter Girard

The Middle East might seem an unlikely market for general merchandiser Spiegel to test. But Scott Weiler, director of business development and promotion

CUSTOMER SERVICE: Breaking backorder news  Nov 01, 1999 10:30 PM By Mark Del Franco

How your reps can better deal with the inevitable out-of-stocksLet’s face it: You are most likely going to have backorders this holiday season. Because

That’s our policy: Where do you fall on the customer service continuum?  Nov 01, 1999 10:30 PM By Liz Kislik

Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned

CREATIVE: Lands’ End plots an evolution  Nov 01, 1999 10:30 PM By Paul Miller

Core book’s redesign is a month-to-month process. Coming off a sluggish year in which earnings fell 51%, from $64.2 million to $31.2 million, Lands’ End

Is your copy trying too hard?  Nov 01, 1999 10:30 PM By Herschell Gordon Lewis

One man’s meat is another man’s poison. And as catalog copy becomes more and more hypertargeted, two circumstances become more and more apparent. The

LEGISLATION  Oct 01, 1999 9:30 PM By Paul Miller

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer

Benchmark 1999 Production  Oct 01, 1999 9:30 PM By MCM staff

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented

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