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News ARCHIVE

Backroads, 1999/2000  Sep 01, 1999 9:30 PM By Peter Girard

Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers

Creative Kidstuff, Fall/Winter 98/99  Sep 01, 1999 9:30 PM By Moira Pascale

Nothing epitomizes happiness more than a laughing child, and in its catalog subtitled “The Happy Book,” Creative Kidstuff fills the pages with hundreds

Black Box, 1999 Edition  Sep 01, 1999 9:30 PM By Peter Girard

Did the U.K. version of Black Box curry favor from the judges by touting its 1998 Gold Award on the cover? Well, one judge claims that “highlighting the

Gall’s, 98L Fall Edition  Sep 01, 1999 9:30 PM By Sherry Chiger

As a cataloger of supplies for police officers, firefighters, and other public safety professionals, Gall’s needs to reinforce its reliability and credibility

FIRING BACK: Good things could use smaller packages  Aug 01, 1999 9:30 PM By MCM staff

Ikea apparently likes to ensure its products are packed safely. When one Catalog Age staffer recently received her order from the home furnishings and

Creating a compelling online experience  Aug 01, 1999 9:30 PM By Ken Burke

Without question, selling products and services over the Internet will eventually become as commonplace as walking into a store or placing an order over

Get thee to…forklift school? OSHA now requires training for equipment operators  Aug 01, 1999 9:30 PM By Mark Del Franco

A new federal safety law means more schooling for your forklift operators. The Occupational Safety and Health Administration (OSHA) requires workers operating

Designing a more worldly Bearcom  Aug 01, 1999 9:30 PM By Paul Miller

To emphasize that its wireless communications products enable customers to communicate around the globe, $145 million Bearcom Wireless Worldwide overhauled

LAUNCHES: A new `Soft’ sell  Aug 01, 1999 9:30 PM By Mark Del Franco

Does the industry need yet another catalog selling spa products such as aromatherapy treatments, lounging apparel, and chaise longues in which to luxuriate?The

TARGET MARKETING: Expanding your universe  Aug 01, 1999 9:30 PM By Paul Miller

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting






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