MARKET PROFILE: HOME FURNISHINGS: Online furniture gold rush  Jan 01, 2000 10:30 PM By Peter Girard

Are catalogers failing to stake their claim?Before Pottery Barn proved them wrong in the early ’90s, many catalogers believed that few customers would

DBL’s wonderful world of color  Jan 01, 2000 10:30 PM By Paul Miller

After 10 years of producing two-color catalogs, DBL Distributing, a $55 million business-to-business electronics accessories mailer, produced its first

INTERNATIONAL: Lands’ End winks at German ruling  Jan 01, 2000 10:30 PM By Peter Girard

Lands’ End has turned a rebuke from German courts into a sales pitch. In September, Germany’s highest court ruled that the apparel cataloger was violating

WEB MARKETING: When is a virus a good thing?  Jan 01, 2000 10:30 PM By Shannon Oberndorf

Using word-of-mouth `viral marketing’ to promote your WebsiteAlthough word of mouth has long been an effective means of promotion for catalogers, getting

Hanover opens trade with China  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Hanover Direct plans to make the tag line “Made in China” synonymous with luxury products while providing its catalogs with a new source for Asian-inspired

MARKET TRENDS: Not computing – Computer mailers cool to consumers  Dec 01, 1999 10:30 PM By Peter Girard

More than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according to Ziff-Davis’s annual Technology

LEGISLATION: Big bills for small catalogers  Dec 01, 1999 10:30 PM By Paul Miller

Proposals would open way for group insurance plans, limit lawsuitsTwo bills wending their way through Congress – a healthcare +imiting punitive damages

Thoughts about 2000  Dec 01, 1999 10:30 PM By Moira Pascale

This month’s questionWhat do you think will be the biggest issue facing small catalogers in the next year?Competition with bigger companies, rising production

Watch out! They’re stealing our workers  Dec 01, 1999 10:30 PM By MCM staff

We recently had an employee leave us to work for a larger catalog company. We replaced that individual with someone from another catalog. Around the same

Genesis of a disaster  Dec 01, 1999 10:30 PM By Len Rose

In response to the October Editor’s Page (“Avoiding the `Genesis effect’”) on cataloger Genesis Direct: I loved the first book of the Torah, enjoyed the

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