News ARCHIVE

Off to a heck of a start  Jul 01, 1998 9:30 PM By Mark Del Franco

Continuing to ride the wave of economic good fortune, most business-to-business and computer mailers posted solid gains during the first quarter. Of the

Lists & databases  Jul 01, 1998 9:30 PM By MCM staff

Judging by the results of the 1998 Catalog Age Benchmark Report on Lists and Databases, catalogers’ comfort level with renting their house file is increasing,

J. Crew to sell Clifford & Wills  Jul 01, 1998 9:30 PM By Mark Del Franco

The J. Crew Group is putting its women’s apparel book, Clifford & Wills (CW), on the selling block. But why, especially since CW showed a 50% growth in

FTC reports on privacy  Jul 01, 1998 9:30 PM By Shannon Oberndorf

For the past several years, the online industry, catalogers and the Direct Marketing Association (DMA) have said that self-regulation of the Internet

M&S launches second catalog  Jun 01, 1998 9:30 PM By MCM staff

U.S. mailers such as Lands’ End and Talbots that have set their sights on the $9 billion U.K. catalog market are finding stiff competition from British

Growing profits by planning ahead  Jun 01, 1998 9:30 PM By Joshua Cho

Business consultants consider three years the standard time frame of a strategic plan, a fundamental tool of entrepreneurs and managers. Yet many catalogers,

ONLINE TECHNOLOGY: Gaining cyberspeed  Jun 01, 1998 9:30 PM By MCM staff

Website developers are technologically able to add interactive graphics, audio, and full-motion video to catalogers’ Websites-but are consumers technologically

Varsity cheers on two spin-offs  Jun 01, 1998 9:30 PM By MCM staff

Varsity Spirit Corp. is branching out from the football field to the recital hall. The $54 million cataloger, whose core book sells uniforms for cheerleading

Five hot markets  Jun 01, 1998 9:30 PM By Mark Del Franco

With talk of the Internet and the year 2000 computer problem already abounding, some analysts predict that consumers will become overloaded with techno-babble.

A simpler life ahead?  Jun 01, 1998 9:30 PM By Sophia Burke

If you don’t understand what consumers want now, wait until 2001, when three seemingly contradictory themes will drive consumer spending: spirituality,






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