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Design Toscano goes to Faire  Sep 01, 1998 9:30 PM By Mark Del Franco

In Design Toscano’s catalog of European reproductions for the home and garden, the merchandise includes a number of Italian Renaissance statues and wall

High Country Gardens, 1998  Sep 01, 1998 9:30 PM By Melissa Dowling

Xeriscape: to embody the principles of water conservation through creative landscaping. High Country Gardens: a Silver Award-winning catalog specializing

In pursuit of excellence  Sep 01, 1998 9:30 PM By MCM staff

Since 1986, the Annual Catalog Awards have been recognized as the top honor of the catalog industry. And while catalog marketing has changed significantly

New Pig, January 1998 Pigalog  Sep 01, 1998 9:30 PM By Sherry Chiger

Longtime followers of the Annual Catalog Awards are well aware of New Pig’s dominance of the industrial supplies category. Well, as one judge says, “This

Backroads (www.backroads.com)  Sep 01, 1998 9:30 PM By Peter Girard

It’s the ultimate marketing challenge: How do you convince customers to make a large purchase of an intangible item they can’t sample, haven’t tried before,

Gifts book redesigns and redefines  Aug 01, 1998 9:30 PM By MCM staff

A month ago, if Janet Thompson, vice president of The San Francisco Music Box Co. catalog, had met the Wizard of Oz, she probably would have asked for

Barbie’s new sibling  Aug 01, 1998 9:30 PM By Shannon Oberndorf

Barbie may finally get her own catalog, now that her parent company, Mattel, has entered the business. On June 15, the $4.8 billion toy manufacturer agreed

Users remain wary  Aug 01, 1998 9:30 PM By Shannon Oberndorf

If the first rule of cataloging is “listen to your customers,” online catalogers had better begin posting online privacy policy notices. According to

Firing up TransAmerica  Aug 01, 1998 9:30 PM By Paul Miller

Having bought multititle cataloger TransAmerica Holdings in April, former Arizona Mail Order executive vice president Gary Giesler is busy with plans

It’s No Bull: Catalog stock performance continues to lag  Aug 01, 1998 9:30 PM By Mark Del Franco

DESPITE STRONG FINANCIAL growth enjoyed by the catalog segment, the performance of most catalog stocks has yet to surpass that of retail and industrial






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