News ARCHIVE

New Catalogs  Jul 01, 1998 9:30 PM By Sophia Burke

The Clayton Catalog A cigar is more than just a smoke these days. The $6 billion cigar industry includes accessories such as lighters, cutters, and humidors-items

Filling Runyon’s shoes  Jul 01, 1998 9:30 PM By Paul Miller

While the U.S. Postal Service Board of Governors has been under attack for pursuing what many mailers feel is an unnecessary rate increase, it’s drawing

Office Depot/Viking: big numbers  Jul 01, 1998 9:30 PM By Shannon Oberndorf

Just six weeks after rival and one-time merger partner Staples bought office supplies cataloger Quill (see Catalog Age, May), $6 billion office supplies

Gardening, jewelry are hot  Jul 01, 1998 9:30 PM By Paul Miller

Consumers bought gardening supplies and jewelry more often and in greater quantities than products in any other category during the 1997 fall/holiday

Bridging the customer value gap  Jul 01, 1998 9:30 PM By Lisa Henderson

Rather than relying on the promise of new customers, catalogers must become smarter at identifying opportunities for business growth by digging deeper

Holiday prospects  Jul 01, 1998 9:30 PM By Sophia Burke

Patricia Woodruff is the mail order director of Thanksgiving Coffee Co., a Fort Bragg, CA-based catalog of organic and gourmet coffee and tea. Annual

CO-OP DATABASES Small mailers dig into co-ops  Jul 01, 1998 9:30 PM By Mark Del Franco

The rise of the cooperative prospecting database has provided smaller mailers with access to many more names than were available to them even five years

Data mining to lift response  Jul 01, 1998 9:30 PM By Paul Miller

Based on initial testing, Airshop, a small New York-based cataloger and Website marketer of junior teen apparel, fully expects to increase its response

Another go at ‘eco-fashion’  Jun 01, 1998 9:30 PM By MCM staff

Within the past year, designers Donna Karan and Liz Claiborne have introduced environmentally friendly fibers such as organic cotton into their spring

Mergers and Acquisitions: No Big Spenders  Jun 01, 1998 9:30 PM By Mark Del Franco

First-quarter merger and acquisition (M&A) activity among catalogers slowed 26% this year, as companies concentrated on absorbing earlier transactions






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