Growing profits by planning ahead  Jun 01, 1998 9:30 PM By Joshua Cho

Business consultants consider three years the standard time frame of a strategic plan, a fundamental tool of entrepreneurs and managers. Yet many catalogers,

ONLINE TECHNOLOGY: Gaining cyberspeed  Jun 01, 1998 9:30 PM By MCM staff

Website developers are technologically able to add interactive graphics, audio, and full-motion video to catalogers’ Websites-but are consumers technologically

Varsity cheers on two spin-offs  Jun 01, 1998 9:30 PM By MCM staff

Varsity Spirit Corp. is branching out from the football field to the recital hall. The $54 million cataloger, whose core book sells uniforms for cheerleading

Five hot markets  Jun 01, 1998 9:30 PM By Mark Del Franco

With talk of the Internet and the year 2000 computer problem already abounding, some analysts predict that consumers will become overloaded with techno-babble.

A simpler life ahead?  Jun 01, 1998 9:30 PM By Sophia Burke

If you don’t understand what consumers want now, wait until 2001, when three seemingly contradictory themes will drive consumer spending: spirituality,

Backword  Jun 01, 1998 9:30 PM By MCM staff

In putting together our Cataloging 2001 theme issue, we hit up many catalogers, consultants, suppliers, and other industry experts for their professional

Online catalogers unite  Jun 01, 1998 9:30 PM By MCM staff

Too many Internet surveys lack information catalogers need to make Web-related business decisions. “There really is no place we can go to talk about our

Good Times will still roll  Jun 01, 1998 9:30 PM By Peter Girard

The stock market is soaring, consumer demand is steady, unemployment has withered, and inflation is nearly undetectable. The catalog industry has thrived

Debit card use to grow  Jun 01, 1998 9:30 PM By Mark Del Franco

Although debit cards debuted about 10 years ago, consumers are just now embracing them. Credit card provider Mastercard estimates that from 1996 to 1997,

Not just for children anymore  Jun 01, 1998 9:30 PM By Laura Beaudry

Portland, OR-based children’s apparel mailer Hanna Andersson has gone beyond offering grown-ups a limited selection of what some company executives refer

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