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News ARCHIVE

Filling Runyon’s shoes  Jul 01, 1998 9:30 PM By Paul Miller

While the U.S. Postal Service Board of Governors has been under attack for pursuing what many mailers feel is an unnecessary rate increase, it’s drawing

Lists & databases  Jul 01, 1998 9:30 PM By MCM staff

Judging by the results of the 1998 Catalog Age Benchmark Report on Lists and Databases, catalogers’ comfort level with renting their house file is increasing,

Gardening, jewelry are hot  Jul 01, 1998 9:30 PM By Paul Miller

Consumers bought gardening supplies and jewelry more often and in greater quantities than products in any other category during the 1997 fall/holiday

Office Depot/Viking: big numbers  Jul 01, 1998 9:30 PM By Shannon Oberndorf

Just six weeks after rival and one-time merger partner Staples bought office supplies cataloger Quill (see Catalog Age, May), $6 billion office supplies

Holiday prospects  Jul 01, 1998 9:30 PM By Sophia Burke

Patricia Woodruff is the mail order director of Thanksgiving Coffee Co., a Fort Bragg, CA-based catalog of organic and gourmet coffee and tea. Annual

Bridging the customer value gap  Jul 01, 1998 9:30 PM By Lisa Henderson

Rather than relying on the promise of new customers, catalogers must become smarter at identifying opportunities for business growth by digging deeper

CO-OP DATABASES Small mailers dig into co-ops  Jul 01, 1998 9:30 PM By Mark Del Franco

The rise of the cooperative prospecting database has provided smaller mailers with access to many more names than were available to them even five years

Data mining to lift response  Jul 01, 1998 9:30 PM By Paul Miller

Based on initial testing, Airshop, a small New York-based cataloger and Website marketer of junior teen apparel, fully expects to increase its response

Martha By Mail: It’s a good thing  Jul 01, 1998 9:30 PM By Yvonne Moran

After three years of testing product inserts in the Martha Stewart Living magazine, the domestic goddess committed to mail order last October by rolling

Off to a heck of a start  Jul 01, 1998 9:30 PM By Mark Del Franco

Continuing to ride the wave of economic good fortune, most business-to-business and computer mailers posted solid gains during the first quarter. Of the






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