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Harry and David, Christmas 1997  Sep 01, 1998 9:30 PM By Sophia Burke

From the outset, with its front cover presentation of a Royal Riviera pear decorated as a violin, the Harry and David Christmas 1997 catalog plays its

Backroads, 1998 Distinctive Bicycling Vacations  Sep 01, 1998 9:30 PM By Sophia Burke

The awe-inspiring landscapes and sensuous copy of the Backroads 1998 catalog is enough to whet the appetite of explorers and couch potatoes alike. The

New Pig, January 1998 Pigalog  Sep 01, 1998 9:30 PM By Sherry Chiger

Longtime followers of the Annual Catalog Awards are well aware of New Pig’s dominance of the industrial supplies category. Well, as one judge says, “This

High Country Gardens, 1998  Sep 01, 1998 9:30 PM By Melissa Dowling

Xeriscape: to embody the principles of water conservation through creative landscaping. High Country Gardens: a Silver Award-winning catalog specializing

In pursuit of excellence  Sep 01, 1998 9:30 PM By MCM staff

Since 1986, the Annual Catalog Awards have been recognized as the top honor of the catalog industry. And while catalog marketing has changed significantly

Backroads (www.backroads.com)  Sep 01, 1998 9:30 PM By Peter Girard

It’s the ultimate marketing challenge: How do you convince customers to make a large purchase of an intangible item they can’t sample, haven’t tried before,

JUDGES  Sep 01, 1998 9:30 PM By MCM staff

Marshall Cordell president/CEO, Anatomical Chart Co.Tony Cox president, LCH DirectMichele Gilbert marketing manager, Nabisco DirectRand Goddard director

OfficeSmart, Smart Selections ’98 (U.K.)  Sep 01, 1998 9:30 PM By Peter Girard

Amid the field of dry, cluttered office supplies tomes stuffed with thousands of nearly identical products, Smart Selections stands out with its open

Catalyst, 1997 Cycling Guide  Sep 01, 1998 9:30 PM By Sophia Burke

As the photo montage on the front cover-a cyclist in a variety of manifestations, from racer to student to someone on a lark-indicates, the 1997 Cycling

Daniel Smith, Reference Catalog ’97-’98  Sep 01, 1998 9:30 PM By Melissa Dowling

The use of customer art on the cover is “a great idea!” proclaims one judge about Gold Award winner Daniel Smith. In fact, this catalog of artists’ materials






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