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News ARCHIVE

BUSINESS-TO-BUSINESS: Outbound efforts pay off  Jul 01, 2000 9:30 PM By Mark Del Franco

Expanding into field and phone sales boosts first-quarter resultsBusiness-to-business mailers that are beefing up their outbound telemarketing and field

at deadline  Jul 01, 2000 9:30 PM By MCM staff

PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy

CUSTOMER SERVICE: Is service suffering?  Jul 01, 2000 9:30 PM By Mark Del Franco

The lure of the Web may cause mailers to put the back-end on the back burnerSuperior customer service has always been a basic tenet of catalog shopping.

Geerlings & Wade forges ahead  Jul 01, 2000 9:30 PM By Shayn Ferriolo

Geerlings & Wade seemed to be starting the year on a sour note. The wine marketer’s first-quarter sales of $8.2 million were down 3.5% from the first

WHAT ABOUT YOUR OLD BUSINESS?  Jul 01, 2000 9:30 PM By Herschell Gordon Lewis

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting

LIST ROUNDTABLE: Time to pay brokers differently?  Jul 01, 2000 9:30 PM By MCM staff

Is the traditional brokerage commission structure outmoded? The most recent Catalog Age benchmark survey on lists shows that more respondents than ever

Magellan’s explores Web growth  Jul 01, 2000 9:30 PM By Paul Miller

Ferdinand Magellan was killed while trying to sail around the world. The 10-year-old travel gear cataloger Magellan’s is trying to make a killing by navigating

GETTING PERSONAL…with Terry Jukes  Jul 01, 2000 9:30 PM By Terry Lukes

Q: What was your first job out of college?A: I was a management trainee at Hertz Corp. and spent my first day on the job washing cars. Fresh from grad

Herb farmers’ adventures in multichannel  Jul 01, 2000 9:30 PM By Shayn Ferriolo

You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees

north shore swimwear  Jul 01, 2000 9:30 PM By MCM staff

Reviewed May 2, 1:00 p.m., Explorer 4.5 (www.northshoreswimwear.com)the North Shore Swimwear site has plenty of bells and whistles to entice the online






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