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News ARCHIVE

CIRCULATION PLANS: Holiday Bravery  Jun 01, 2000 9:30 PM By Peter Girard

Holiday mailings will rise – but not to beat the rate hikeIndicators point to a heavy load of catalogs in mailboxes this holiday season. Consider that

MERGERS AND ACQUISITIONS: Few first-quarter deals  Jun 01, 2000 9:30 PM By Mark Del Franco

Are investors, dot.coms still interested in catalogs?Despite widespread and growing interest in catalogers from pure-play Web marketers and private equity

NOW YOU CAN `RENT’ AN ISP  Jun 01, 2000 9:30 PM By MCM staff

If you have been fretting over making a long-term commitment to an Internet access provider, forget about it! Beginning in June, Plano, TX-based Rent-A-Center,

E-COMMERCE: No ‘Net taxes-for now  Jun 01, 2000 9:30 PM By Paul Miller

Commission wants freeze till 2006On April 14, the Advisory Commission on Electronic Commerce (ACEC), a congressionally appointed group of legislators

beyond hits  Jun 01, 2000 9:30 PM By MCM staff

`Hits’ and `clicks’ are giving way to more sophisticated Website performance measurement toolsJust a year or so ago, most Websites measured their viability

AT DEADLINE  Jun 01, 2000 9:30 PM By MCM staff

POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May

InsiderStreet to buy HardwareStreet  Jun 01, 2000 9:30 PM By Paul Miller

Two weeks after its merger with fellow Internet computer cataloger Netdirect Corp. International was called off, Reno, NV-based HardwareStreet.com agreed

FRAUD REPORT: ID thievery is on the rise  Jun 01, 2000 9:30 PM By Charlie Fletcher

And identity theft is easier, thanks to the ‘NetAlthough e-commerce is boosting economic development, the Web is also fueling identity theft, or using

MARKETING STRATEGIES: Delia’s growing pains  Jun 01, 2000 9:30 PM By Mark Del Franco

Teen marketer overreaches and hits a snagOnce the model marketer for Generation Y, the seven-year-old trendy teen apparel marketer Delia’s has stumbled.For

GETTING PERSONAL: …with Irwin Langer  Jun 01, 2000 9:30 PM By Irwin Langer

Irwin Langer is the director of operations for Burlington, VT-based gardening and outdoor furnishings cataloger Gardener’s Supply Co.Q. Tell us about






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