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LIST ROUNDTABLE: Brokers vs. managers: Who wins?  Jun 01, 2000 9:30 PM By MCM staff

List managers and list brokers have been known to complain about their relationship, whether it’s brokers accusing managers of misrepresenting their files,

LIST ROUNDTABLE: List firms in the crystal ball  May 01, 2000 9:30 PM By MCM staff

No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals

Office Products: trends analysis  May 01, 2000 9:30 PM By Paul Miller

The office products catalog business just ain’t what it used to be. Having had their margins squeezed tighter and tighter by rapidly mounting competition

Ha-Lo bets big on the Web  May 01, 2000 9:30 PM By Diane Cyr

The leading promotional products distributor is moving online with a big-bucks dealWhen a leading business-to-business marketer drops 500% in market value

FOCUS: RESTAURANT SUPPLIES – peerless restaurant supplies  May 01, 2000 9:30 PM By MCM staff

Reviewed March 15, noon, Explorer 4.5 (www.prls.com)peerless claims to have everything for a restaurant “from design through installation.” What a shame

MULTICHANNEL MARKETING: Late to the plate Web newbies now playing catch-up  May 01, 2000 9:30 PM By Mark Del Franco

When $1.1 billion cataloger/retailer Williams-Sonoma went live with its Website in November 1999, it figured its brand name would attract shoppers. And

BUSINESS-TO-BUSINESS  May 01, 2000 9:30 PM By MCM staff

KATIE MULDOON: I’ve noticed only one major creative trend in business-to-business catalogs lately: varnished covers. Many business mailers are applying

BUSINESS-TO-BUSINESS: The business of selects  May 01, 2000 9:30 PM By Peter Girard

The list selections many b-to-b renters are looking forUnlike consumer catalogers, business-to-business mailers are often looking beyond recency, frequency,

BUSINESS-TO-BUSINESS  May 01, 2000 9:30 PM By Mark Del Franco

Launched just eight years ago, Lands’ End’s corporate sales division now accounts for more than 10% of the apparel cataloger’s $1.32 billion in annual

FOCUS: RESTAURANT SUPPLIES – economy paper and restaurant supply  May 01, 2000 9:30 PM By MCM staff

Reviewed March 15, 10:30 a.m., Explorer 4.5 (www.economysupply.com)i don’t understand the significance of the company’s logo, a strange-looking man with






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