E-Commerce: The era of `dynamic’ Web merchandising  Nov 01, 1999 10:30 PM By Ken Burke

The concept of merchandising on the Internet is no different from merchandising for your print catalog or store. It’s all about providing the right product

extranet, extra sales  Nov 01, 1999 10:30 PM By Brian Santo

Giving select customers access to specialized sections of your site is true one-to-one marketing in actionAs customer demand for better, more targeted

CUSTOMER SERVICE: Breaking backorder news  Nov 01, 1999 10:30 PM By Mark Del Franco

How your reps can better deal with the inevitable out-of-stocksLet’s face it: You are most likely going to have backorders this holiday season. Because

U.S. catalogers storm the desert  Nov 01, 1999 10:30 PM By Peter Girard

The Middle East might seem an unlikely market for general merchandiser Spiegel to test. But Scott Weiler, director of business development and promotion

That’s our policy: Where do you fall on the customer service continuum?  Nov 01, 1999 10:30 PM By Liz Kislik

Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned

CREATIVE: Lands’ End plots an evolution  Nov 01, 1999 10:30 PM By Paul Miller

Core book’s redesign is a month-to-month process. Coming off a sluggish year in which earnings fell 51%, from $64.2 million to $31.2 million, Lands’ End

Is your copy trying too hard?  Nov 01, 1999 10:30 PM By Herschell Gordon Lewis

One man’s meat is another man’s poison. And as catalog copy becomes more and more hypertargeted, two circumstances become more and more apparent. The

The 10 most common creative mistakes  Nov 01, 1999 10:30 PM By Glenda Shasho Jones

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative

Keeping up with home-schoolers  Nov 01, 1999 10:30 PM By Patricia Odell

This fall an estimated 1.5 million children are being schooled at home, up 328% from 350,000 in 1990, according to the National Home Education Research

DEMOGRAPHICS: Know thy buyer – Customer profiles differ by medium  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Catalogers pride themselves on knowing the demographics and spending habits of their typical customers. But some marketers with online as well as print

© 2015, Access Intelligence, LLC. All rights reserved.