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News ARCHIVE

NBA lockout hurts catalogers of basketball gear  Mar 01, 1999 10:30 PM By MCM staff

Now that the professional basketball season has finally gotten under way following a 193-day National Basketball Association lockout, sporting goods catalogers

One-to-one printing evangelists  Mar 01, 1999 10:30 PM By MCM staff

The Print on Demand Initiative (PODi), a nonprofit group involving some 40 high-tech production technology developers and manufacturers, including Adobe,

Multiple analytical tools  Feb 01, 1999 10:30 PM By Jim Wheaton

Despite a vast selection of analytical tools available today, many catalogers don’t stray from the traditional customer segmentation of recency, frequency,

Head of the class  Feb 01, 1999 10:30 PM By MCM staff

The phrase “school supplies” typically conjures up images of chalkboard erasers and colored construction paper-unless you’re Dan Spalding, chairman/CEO

Droog  Feb 01, 1999 10:30 PM By MCM staff

Delia’s, the New York-based cataloger of apparel and accessories for teen girls, is now going after the guys. The company mailed Droog, a catalog of hip

Low-cost forks  Feb 01, 1999 10:30 PM By Mark Del Franco

Smaller catalogers may not think they have the money or the space to invest in a warehouse forklift, but several new compact forklift trucks have recently

Online Office Supplies.com  Feb 01, 1999 10:30 PM By Moira Pascale

When Paula Jagemann came up nearly empty after searching the Internet last year for office supplies, she decided to start an online office products catalog

Thehut.com  Feb 01, 1999 10:30 PM By MCM staff

General merchandise cataloger Fingerhut Cos. has tapped into the college-age market with a new online and print catalog, Thehut.com. The Website launched

Cover at deadline  Feb 01, 1999 10:30 PM By MCM staff

TEEN APPAREL CATALOG SHUTTERS Just Nikki, a teen apparel catalog launched by retailer Claire’s Stores in February 1998, mailed its last book in mid-November.

Back-end Web developments  Feb 01, 1999 10:30 PM By Matthew Cohn

With the Internet now picking up steam as a viable sales channel for catalogers, electronic commerce systems are becoming increasingly sophisticated on






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