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News ARCHIVE

At deadline  Jan 01, 1999 10:30 PM By MCM staff

FINGERHUT CONTINUES ITS SPENDING SPREE In one week, general merchandise cataloger Fingerhut Cos. acquired a $100 million-plus cataloger and equity interests

Genesis regroups  Jan 01, 1999 10:30 PM By Paul Miller

Having spent the better part of its first three years on a catalog-buying binge after raising some $134 million in capital, Genesis Direct has put on

‘Covering’ prospecting books  Jan 01, 1999 10:30 PM By MCM staff

Lois Boyle: Using consistent creative elements, customer covers should announce that an old friend has come to visit. Besides the logo, consistent creative

Catalogers sing UPS blues  Jan 01, 1999 10:30 PM By MCM staff

Multititle cataloger Knight’s Ltd. has been a United Parcel Service customer for 20 years. But now St. Louis-based Knight’s is considering ending its

Death of an old catalog  Jan 01, 1999 10:30 PM By Paul Miller

The financial problems that forced Cheyenne Outfitters, a 68-year-old cataloger of western wear, out of business in November can be traced back to 1995,

Brylane buyout?  Jan 01, 1999 10:30 PM By Mark Del Franco

French catalog/retail behemoth Pinault-Printemps-Redoute (PPR) isn’t content with owning 49.9% of New York-based cataloger Brylane and launching a U.S.

View from The Hill  Jan 01, 1999 10:30 PM By Shannon Oberndorf

Newt may be gone, but as far as catalogers are concerned, little else has changed on Capitol Hill. “There wasn’t much turnover in terms of faces in Congress,”

Getting past the gatekeeper  Dec 01, 1998 10:30 PM By Paul Miller

One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands

Blair’s new process  Dec 01, 1998 10:30 PM By Diane Cyr

Meet a loyal Blair Corp. shopper. She’s been buying Blair products for more than 20 years, ordering jackets, shoes, blouses, and skirts at least once

Femail Creations  Dec 01, 1998 10:30 PM By MCM staff

The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers






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