PajamaGram Revs Up Fall Circ

Based on a much higher than expected response to its Christmas 2004 and Mother’s Day 2005 catalogs, Shelburne, VT-based PajamaGram, part of Vermont Teddy Bear, is sending six times as many catalogs this Christmas as it did last holiday season, both to customers and prospects.

PajamaGram, which sells more than 100 styles of pajamas, robes, slippers and spa products, plans to increase holiday circulation to roughly 3.5 million this year. Prospects will account for about 74% of the circulation, says vice president of marketing Irene Steiner. Names were modeled from its parent company’s Calyx & Corolla and Vermont Teddy Bear house files as well as from rented gift and apparel lists and co-op databases.

PajamaGram has been profitable since its spring 2002 launch, Steiner says. “Our sales have doubled each year since 2002, and we hope to have our catalog channel help us continue on a similar growth path for our fiscal year 2006 and beyond.”

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.