Personalizing the Online Shopping Experience—Thinking Beyond FirstName


Even as retailers rely more on technology for powerful results, when retail marketers hear the word “personalization” too many immediately think that equates to including a first name in an email. While this is a great tactic, it is just one of many that you can use to develop engaging campaigns that convince your buyers you know and care about them on a personal level. In this webinar, Jodi Wearn, segment marketing director at Silverpop will offer several other suggestions for getting more personal and will showcase the results that can be achieved when marketers start treating customers as individuals rather than audiences. Specifically, she will highlight the following tactics:

  • Targeted content and triggered messages
  • Dynamic content
  • Being local
  • Cross sell and upsell opportunities
  • Leveraging scoring to identify VIPs vs. window shoppers


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