PetFlow Reinvents Digital Pet Store Experience

PetFlowSpecialty pet food and supplies seller PetFlow has unveiled a new digital retail experience to redefine the way pet parents can care for their four-legged loved ones.

Guided by its new mission, which is centered on “Good Foods” and “Good Deeds,” PetFlow has rebuilt a state-of-the-art digital pet store, complete with a fresh design and look, to connect consumers to a wide range of specialty pet products, offer personalized advice and enable shoppers to improve the lives of their own pets as well as those of animals in need.

The newly revamped PetFlow.com, which combines the personal interaction of in-store shopping with the benefits of digital technology, also provides a richer consumer experience with individualized support, including live chats with other pet parents who are extensively trained to provide data-driven recommendations based on each customer’s specific needs.

“After six years and millions of deliveries, we took a step back and asked our customers how we could do more,” said PetFlow Chief Executive Officer Michael Lackman. “The new PetFlow is built around what our customers told us. It’s about more than just a box — it’s about leveraging the power of personal connections and smart technology to provide the best shopping experience, while positively impacting the lives of animals with and without a loving home.”

PetFlow has also introduced a charitable initiative called, “Good Deeds.” The Good Deeds program donates one bowl of food to a pet in need for every box the company ships to customers. The company began the program in October 2015 and has already provided thousands of meals to animals waiting to be adopted into new families.

By partnering with pet food brands and rescue organizations, PetFlow is helping to nourish pets who are in their most vulnerable state while educating consumers about rescuing pets, with the ultimate goal of helping to place more animals in loving homes.

“Good Deeds goes beyond giving food to shelters,” Lackman said. “Every pet deserves a loving home, and this program is our way of channeling the collective energy of our customers so as many pets as possible enjoy that dignity.”

New funding and new ownership are fueling PetFlow’s drive to transform the company from a great place to shop online into the best retail brand in the natural pet food industry. PetFlow has renewed its focus on empowering the millions of pet parents in the U.S. to ensure the health and happiness of their pets.

PetFlow continues to be committed to offering customers the best in pet supplies with convenient subscription and auto-ship options for nearly 10,000 premium products ranging from food and treats to toys, bedding, accessories and health supplies.

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