Pets United Buys State Line Tack

PetSmart in April sold its State Line Tack equine assets to Pets United, a privately held multichannel merchant of pet and equine products. The sale includes the State Line Tack catalog, inventory, and customer lists.

Phoenix-based PetSmart had announced in February that it would exit the equine business, which represented just 2% of its $4.23 billion in sales last year. Along with a menagerie of Websites, which include,, and, Pets United mails nearly 15 million copies annually of its three print catalogs: Country Supply, specializing in equine products;; and Petstockroom, which sells bird supplies. Pets United will move the State Line Tack online and catalog business from Brockport, NY, to its Hazelton, PA, facility.

Fred Anderson, president of South Orange, NJ-based catalog intermediary Anderson Direct, who with Gruppo, Levy & Co. advised Pets United on the deal, notes that the acquisition will make Pets United “one of the preeminent equine suppliers.”

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.