PetSmart Selects OMS from Manhattan Associates for Omnichannel

petsmart300ATLANTA (GLOBE NEWSWIRE) — Manhattan Associates, Inc. (NASDAQ:MANH) today announced that PetSmart has selected its Enterprise Order Management Solution (OMS) to enable PetSmart to deliver industry-leading, omnichannel shopping and engagement with enhanced fulfillment capabilities in support of and its additional ecommerce platforms, such as and

PetSmart is the largest specialty pet retailer in North America, with more than 53,000 associates and more than 1,450 pet stores in the United States, Canada and Puerto Rico. The company’s digital presence and omnichannel strategy has become a key focus as it looks to better serve its customers and adapt to new shopping behaviors. The selection of Manhattan’s OMS is part of a large strategic initiative by PetSmart to significantly enhance PetSmart’s omni and digital capabilities, and to enhance the company’s additional ecommerce businesses.  Manhattan’s OMS is due to be implemented in the fall of this year.

As a result of the implementation, Manhattan Associates will ensure PetSmart has a comprehensive, full-picture view of product inventory in ecommerce-dedicated warehouses, distribution centers and at the local store level. This allows PetSmart to get product packages to online shoppers when and how they want them, enabling new features, such as subscription and customized home delivery services.

“Our pet parents are passionate about the well-being of their pets and we want to be the trusted partner to pet parents everywhere by offering a range of ways to shop and engage with us how, when and where they wish – online, via phone, mobile and brick and mortar,” said Daphne Smith, senior vice president, digital, PetSmart. “As we deliver on our omni strategy, our product fulfillment capabilities are crucial, and Manhattan’s OMS is helping us with enhanced visibility of our product inventory so that we can deliver our product shipments most efficiently and effectively to our customers.”

Manhattan’s Enterprise OMS solution intelligently sources product inventory detail across a retailer’s network of distribution centers, suppliers and stores, making product available to sell through any channel. The solution also provides a single view of inventory and customer transactions across the retail enterprise, enabling every channel to work together to create a seamless customer experience.

“Digitalization of core processes has become a must-have for every retailer and PetSmart’s aggressive shift has been underscored by the selection of Manhattan’s OMS product,” said Jeff Cashman, senior vice president, business development, Manhattan Associates. “We’re looking forward to helping PetSmart achieve its omnichannel goals in order to continue to be the go-to-brand for pet owners.”

Recently presented with Manhattan’s 2016 Shipper of the Year Award, PetSmart and Manhattan have enjoyed a strong relationship, working together to drive supply chain efficiency and benefits for the past 16 years.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.