Platt Out of CMS Direct

MULTICHANNEL MERCHANT has learned that Doug Platt is leaving Minneapolis, MN-based database solution provider CMS Direct, effective Aug. 4. Platt is CEO of the company’s Prefer Network catalog co-op database. Prefer Network’s general manager Bill Luth, a former marketing executive for the Figi’s and Fingerhut catalogs, will assume Platt’s responsibilities, according to Andy Johnson, president of CMS Direct. Platt, who is vacationing and could not be reached for comment, cofounded New York-based Prefer Network with Sydney Herman-Hunter in spring 1999. In September 2001, Prefer Network was purchased by St. Paul, MN-based database services provider Catalog Marketing Services (CMS). The merger was completed in January 2005, and the combined company renamed CMS Direct.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.