Print Catalog of the Year

[ Also won — Gold: Print Channel | APPAREL, SALES OVER $20 MILLION ]

L.L. Bean, Fall 2009

L L. Bean‘s Fall 2009 edition is 200 pages of sheer perfection. The design and production values are gorgeous, the book is packed with unique, quality merchandise, it sells like no one’s business and it effectively promotes the 98-year-old merchant’s legendary customer service. What more could you ask for in a catalog?

WHY IT WON CATALOG OF THE YEAR: “These are covers that truly rock,” exclaimed one judge. “Wow.”

The back cover sells Bean’s moccasins, with the heading “So soft and warm, we call them ‘wicked good.’” The front cover shows a fleece pullover against a white background sprinkled with leaf illustrations. A die-cut circle frames a fabric swatch that invites the recipient to “feel the softness.” Brilliant concept, according to the judges. “What a great idea to combine unique printing techniques to get the reader inside,” said one panelist.

Inside, the layouts are strategically designed, with excellent use of hero products, up-close photos and choice of options. “There is not a single boring page or jarring image,” marveled one judge. ”Even a seemingly mundane lineup of slippers is beautifully styled and photographed.”

L.L. Bean does a good job of organizing product information while helping the customer through the various options. Even type on a background is easy to read,” said one judge. “The designers seem to understand that the catalog is the salesperson.”

IDEA TO STEAL: In addition to its topnotch design, merchandising, marketing and service, this edition shows how to take advantage of the concept of “value” in challenging economic times. “One really nice technique was the use of a colored grid to feature lower price items — a great way to break up a larger catalog,” noted one panelist.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
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3 Critical Components to Achieving the Perfect Order - NetSuite
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Print Catalog of the Year

[ Also won — GOLD: Print Channel | INDUSTRIAL SUPPLIES | New Pig Corp., The Big Pigalog, U.K. Edition 2009 ]

As evidence that the Multichannel Merchant Awards competition is not a beauty contest, the 2009 Catalog of the Year is a real pig.

Make that a New Pig — the Big Pigalog 2009 Buying Guide from industrial absorbents and cleanup products marketer New Pig Corp. The company’s U.K. edition narrowly beat out its U.S. counterpart to take the top print catalog prize.

WHY IT WON CATALOG OF THE YEAR: The U.K. edition of the 2009 Pigalog does everything the U.S. book does, but deftly speaks to a British audience. For instance, copy is properly Anglicized with terms such as “whilst” and “rubbish.” The book also boasts value-add content for the local market, such as a sidebar on statistics of slips, trips and falls in U.K. workplaces.

Then there’s the creative. New Pig always has fun with its covers and hog imagery, and this edition is no exception. The front cover depicts a tattooed, dew-rag-wearing hog on a hog, heading down the highway, looking for industrial spills to help clean up.

“This ramblin’ road hog was boar-n to be wild — all muscle and mean about clean,” begins the caption. How fun is that?

Not that New Pig is all fun and games. Inside the catalog, strong grid templates present information effectively. The company describes its product presentations as “energized,” noted one panelist, “which is so true!”

IDEA TO STEAL: When you sell a technical or specialized product line, promote your expertise. New Pig does this with vignettes titled “The Inside Story,” which offer tips and tricks from its staff.— Melissa Dowling

NEW PIG CORP.

Directors: Allyson Bryan, Antonia Carboni, Allen de Koning, Lynsey McIlwraith

Creative director: Beth Love

Product director: Darran Hamilton

Project manager: Krista Rehm

Creative team: New Pig Creative

Copywriter: Elizabeth Gottfried

Photographer: McManus Studios

Printer: Wyndeham

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.