Brown Printing Expands Mobile Solutions through Acquisition of Nellymoser

Mar 12, 2013 12:37 PM  By

Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.

Campaigns typically include one or more brand activation points such as invisible watermarks, images, NFC and QR codes that are placed in magazines, catalogs, or on product packaging. Consumers scan the printed material with their mobile smartphones, thereby activating additional interactive content or digital direct response mobile marketing.

Nellymoser will operate as a division of Brown, and will maintain its operations in the Boston area. Brown will retain the core team and structure to grow the business by continuing to deliver industry-leading mobile solutions.