Monnier Freres Selects a New Cross-border Partner

Paris-based online luxury retailer Monnier Freres has selected Borderlinx as the company’s international ecommerce partner.

“We’re focused on taking our growth strategy to the next level, so we knew Borderlinx would be our ideal partner,” stated Jean Monnier, co-founder, Monnier Freres. “Implementing Borderlinx’s global solution into our overall growth strategy will help us meet and exceed our international business goals.”

Over the first quarter of 2015, Monnier Freres reported that its top five ecommerce destinations, excluding Europe, were the U.S. (63%), Australia (12%), Middle East (6%), South Korea (4%) and Greater China (3%).

Founded in 2010 by brothers Jean and Guillaume Monnier, Monnierfreres.com was created with the vision to deliver the ultimate online destination dedicated exclusively to accessories.

Believing that elegance can be achieved by all women, the company selectively curates styles to suit different tastes. Monnierfreres.com offers a unique experience with a selection of more than 150 designers, including Bottega Veneta, Gucci, Jimmy Choo, Marc Jacobs, Versace and more.

“The cross border trend tied up with the Euro weakness makes buying luxury items from Europe a real opportunity for brands. The performance in the USA demonstrates that US shoppers seem to enjoy a curated collection from Paris, as long the user experience is as good as a domestic one,” stated Jérôme Mercier, CEO, Borderlinx.

Monnier Freres selected Borderlinx to handle the company’s international business to provide an improved experience to consumers, expand its ecommerce platform globally with a centralized warehouse in Paris, create better engagement with its consumers, and focus on its product curation and marketing, while successfully tackling with the challenges of selling globally.

The integration of Borderlinx assures that Monnier Freres consumers can trust they are paying the landed cost at checkout, including all import taxes and duties, while Monnier Freres can expand its reach without the troubles of dealing with customs regulations, as well as complex logistics.

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