As online retailing has become a force to be reckoned with in the retail industry, a close look at how brand equity varies for brick and mortar vs. online brands beckons. Measuring many online retail brands for the first time in the 2013 Harris Poll EquiTrend Study shows that when it comes to the brick and mortar and sides of a single brand, the etailer side lags.
The Conference Board Consumer Confidence Index, which had improved in April, increased again in May. The Index now stands at 76.2 (1985=100), up from 69.0 in April. The Present Situation Index increased to 66.7 from 61.0.
Social media is lagging as a direct traffic source to ecommerce websites and for online purchases, despite brand investment, according to a recent report from Monetate.
The site search provider SLI Systems has announced plans to proceed with an initial public offering in its home country of New Zealand.
According to newly issued original research, Arnold Worldwide has uncovered the emergence of what it calls “Sherpa Brands.”
Century 21 Department Store announces that Emmy award winning costume designer and celebrity stylist Eric Daman has joined the brand as an ambassador and spokesperson for the summer season.
IBM (NYSE: IBM) announced today a major three-year agreement with L’Oreal USA for expert procurement services using an advanced cloud analytics solution that will transform the way L’Oreal USA buys from its network of North American suppliers. The new services will enable the company to bring beauty products to consumers more quickly and efficiently.
Non-store retailers’ sales increased 1.4% seasonally-adjusted month-to-month and increased 19.0% unadjusted year-over-year. At the same time, retail sales rebounded in April and increased 0.6% and increased 3.9% unadjusted year-over-year., according to a press release by the National Retail Federation.
Research solution provider leverages findings to meet and exceed expectations of multiple audiences Download image ANN ARBOR, Mich., May 13, 2013 /PRNewswire/ — ForeSee, the global leader in technology-driven customer experience analytics, today announced that ProQuest, an information firm central…
Foot Locker announced that it has signed a definitive agreement to acquire Runners Point Group, a specialty athletic store and online retailer based in Germany, for approximately $94 million.