Radio Shack Agrees To Destroy Most of Customer Data

Radio Shack bankruptcy, Radio Shack Chapter 11, General Wireless, ecommerce, data privacy, consumer data privacy, consumer data, Radio ShackRadio Shack has reached a deal with 38 state attorneys general in which it agreed to destroy most of the data on 117 million customers it was looking to sell to pay off creditors, according to CNN Money.

The proposed sale of the customer data was vigorously opposed by AT&T and Verizon, as much of it was tied to people who had bought their products from Radio Shack.

General Wireless, which is purchasing Radio Shack’s assets out of bankruptcy court in March, agreed not to sell the limited data it is acquiring as part of the court agreement. For instance, out of the 8.5 million customer email addresses in the files, General Wireless will be only be allowed to retain addresses of people who requested product information over the last two years; they will be  able to opt out of future communications.

General Wireless, a subsidiary of Radio Shack’s largest shareholder, plans to keep 1,750 of the stores open under the Radio Shack name and operate its online business.

You can read the entire story here.


Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.