Rent the Runway Co-Founder to Lead Walmart’s Store No. 8

Content Manager

Walmart Inc.’s new technology incubator Store No. 8 has hired a co-founder of Rent the Runway to oversee its first startup.

Bloomberg reported that Jennifer Fleiss, who stepped down from Rent the Runway this year, will lead Code Eight, which is aimed at delivering highly personalized, one-to-one shopping experiences. She co-founded Rent the Runway in 2009.

[Related: Walmart Launches Investment Incubator Store No. 8]

Store No. 8 launched in March, part of Walmart’s effort to innovate and demonstrate digital leadership. It is also looking to identify trends that are reshaping the overall shopping experience, including virtual reality, robotics and personalized shopping.

Store No.8 will fund startups that are 100% owned by Walmart. The company will provide them with necessary capital and charge them with “changing the course of retail technology innovation” five to 10 years into the future.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.