Restaurant Equippers is one of the largest equipment and supply businesses in the industry, providing fast and trusted service to a growing legion of hundreds of thousands of loyal food service operators. The new mobile site allows mobile site visitors to shop for and purchase products via a new interface, custom-built to deliver the best-possible mobile consumer experience, and maximum conversion rate.
The new m.Equippers.com mobile commerce site carries rich features and functionality over to the small screen, yet does not use screen scraping as the primary methodology for the build. Unbound’s cloud-hosted mobile-specific design and best-practices build process mean ultra-fast pageload times, rated as up to six times faster than responsive design and up to three times faster than transcoding.
“As we watched U.S. smartphone adoption cross 60% and mobile traffic to our site increase exponentially, we wanted to deliver the best-possible consumer experience, while integrating with our current ecommerce operations”, said Eric Myers, Director, Ecommerce Operations at Restaurant Equippers. “Mobile buying behavior is different, and we wanted the flexibility of a dedicated mobile site, allowing us the option to deliver mobile-specific features and functionality, downstream, as mobile commerce grows and evolves.”
Ratings and reviews and product-specific social media integration help make the mobile site a rich, tracked customer engagement tool. The new mobile site also features a location-enabled store locator, pick-up in-store options, and customizable mobile banner displays, so specific promotions can be used to drive traffic and tracked conversions. Custom landing pages can be generated and QR codes produced at the click of a button to link offline, physical touch-points to new mobile conversions.
According to the results of MCM Outlook 2015, 57.7% of merchant respondents said their company have mobile commerce sites to cater to small-screen shoppers. However, 30.8% of respondents said they are not using mobile commerce.