Robin Lebo: 2011 MCM Awards Judge

Judge: Robin Lebo
Company and position: Marketing Manager at Orchard Brands
Years as an MCM Awards judge: I can’t recall–4 or 5 years?


How would you describe your job and what you do?
Business development with third party vendors; alternative media management

Why do you think you were chosen to be an MCM Awards judge?
Qualified–20+ years in the catalog business, and understand not only fundamentals but trends–what works/what won’t

What direct marketing subject could you talk about all day?
Demographics/Psychographics of customers, Alternative Media opportunitites

What excites you most outside the office?
cruises, teaching body pump or cycle at our local gym, running with my yellow lab, cooking for a family dinner/neighborhood get together

What was your first job?
worked at concession stands in Richmond

In high school, I was:
wishing that I was a great athlete — spent too much time with the books

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