Rotunda Capital Partners has acquired a majority stake in Discount Ramps, LLC from the online retailer of transportation and hauling products’ founder Joel Lederhause. The financial terms of the deal, which closed Dec. 20, were not disclosed.
Larry Marmon became the CEO of Discount Ramps when the deal was closed, and will work with Bob Krolski, who will stay on as chief operating officer.
According to his LinkedIn profile, Marmon has been principal of his own multichannel direct marketing firm since June 2012. Marmon specializes in strategy development, best practice reviews of current marketing techniques, ecommerce program evaluations and acquisition assistance.
Prior to running his own firm, Marmon was executive vice president of marketing and corporate development for New Vitality, a direct marketing company that specializes in selling health, beauty and wellness products.
Marmon also has a past in the automotive industry. Before he became a partner with multichannel marketing agency LENSER, Marmon served as president of direct-to-consumer automotive parts seller JC Whitney.
Lederhause will serve on the board of directors and will remain as a strategic consultant to the company and retain a significant ownership stake.
Pat Davidson, formerly the senior vice president of sales, marketing and e-business for W.W. Grainger, will join the board as an independent director.
In a press release, Lederhause said Rotunda is an ideal partner for Discount Ramps given the firm’s deep knowledge of ecommerce, catalog and distribution businesses, its extensive operating executive network and its successful history of working with family businesses.
Discount Ramps sells more than 11,000 products, and primarily services the power sport, medical, recreational, commercial, transportation, military and industrial markets.