Rue La La Appoints Mark McWeeny as Chief Executive Officer

Rue La La Chairman Michael Rubin announced the appointment of Mark McWeeny as Chief Executive Officer.  In a planned succession, Mark McWeeny replaces Steve Davis.

McWeeny, one of the original co-founders of Rue La La, has served in a variety of roles including the organization’s Chief Financial Officer, Chief Marketing Officer and President of New Ventures.  Additionally, two current executive team members Mark Weinberg and Lisa Rhodes will move into new, expanded roles.

“I’m grateful to Steve for being an incredible partner for sixteen years and for positioning Rue for success as we embark on our future.  These moves are a natural next step in the evolution of the brand,” said Michael Rubin, Chairman of Rue La La.  “I have worked with Mark since 2009 and I couldn’t be more excited for him to drive the company forward as CEO in our next chapter.  Mark’s experience and passion for the business make him the perfect successor.”

Steve Davis, former CEO of Rue La La, said, “I’m looking forward to seeing Mark and his capable team leading the charge.  I’ve been working alongside Mark for the last five years building the most engaging online retail experience. I’m excited to leave the company in the hands of someone who has been here from the beginning and knows the vision and the tremendous opportunity we have.”

Mark Weinberg (formerly the EVP of Corporate Development) will move into the role of Chief Financial Officer and Chief Operating Officer.  In addition to her current responsibilities as President, Lisa Rhodes will now be part of the Board of Directors.

“I’m thrilled to continue the success of the last several years.  After a profitable 2015, we will focus on driving innovation, capitalizing on our mobile leadership, cultivating additional strong brand relationships and creating deeper consumer engagement into the future,” said Mark McWeeny, CEO, Rue La La.

McWeeny will be responsible for creating, implementing and driving the brand’s strategy, development, vision, and day-to-day operations with a focus on maintaining and furthering the success and profitable business seen in 2015.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.