Saks.com Seeks Canadian Consumers

Canadian consumers are expected to spend more than $16 billion online in 2009 -- and Saks Direct, the e-commerce division of upscale retailer Saks, is looking to get its slice of the pie.

The company announced this week that it is opening up its e-commerce site, Saks.com, to consumers in Canada. Previously, orders submitted at Saks.com could only be shipped within the U.S.

Saks is using E4X’s FiftyOne global e-commerce system to enable Canadian consumers to shop at Saks.com. The third-party-managed service allows international shoppers to interact with the merchant’s Website just as if they were U.S. shoppers accessing it within U.S. borders.

“Being able to ship internationally has been a top priority for saks.com in 2008, and the FiftyOne solution will allow us to configure and launch a robust offering for our Canadian customers in time for the holidays,” said Roger Scholl, vice president of operations for Saks Direct, in a release. Calls to Saks Direct were not returned by press time.