Sarah Fletcher: 2011 MCM Awards Judge

Judge: Sarah Fletcher
Company and position: President/Creative Director at Catalog Design Studios
Years as an MCM Awards judge: 5


How would you describe your job and what you do?
I am in charge of all creative.

Why do you think you were chosen to be an MCM Awards judge?
I have a great track record of making money for my clients. I can see past pretty to get to what really sells.

What direct marketing subject could you talk about all day?
The fine art of selling through both copy and design.

What excites you most outside the office?
Going to a place I have never been, preferably where I don’t speak the language, and wandering around looking at beautiful things.

What was your first job?
I was the cashier at the candy store at the Fantastic Umbrella Factory when I was 14.

In high school, I was:
A nerd (math and science) and a jock (swim team and tennis team) and a band geek (flute and piccolo) and in the school musical (My Fair Lady and Camelot) and the choir and I was one of the announcers for the school… That’s what happens to latch key kids when they stay out of trouble.

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