Sears, Roebuck, and Co.
stores in 10 markets will begin selling Lands’ End apparel this fall, as the retailer revs up its integration of the cataloger, which it acquired in June.
More than 180 Sears stores in the Atlanta; Boston; Chicago; Hartford, CT; Los Angeles; Madison, WI; New York; Philadelphia; Raleigh-Durham, NC; and San Francisco regions will carry the men’s, women’s, and children’s clothing by the end of the fall. By the end of 2003, all Sears stores are expected to sell Lands’ End apparel. The Lands’ End merchandise will take up 15%-20% of each store’s apparel selling space.