Second-Quarter Income Tumbles at Blair

Second-quarter net sales at Warren, PA-based apparel and home decor merchant Blair Corp. (Amex: BL) fell 5%, to $115.0 million from $120.8 million last year. The closing last year of the Crossing Pointe women’s apparel title and the Allegheny Trail b-to-b business accounted for $1.3 million of the difference. On the other side of the ledger, net income plummeted to $233,000 from $6.1 million a year ago. The company noted that higher unit sales volume was offset by lower average selling prices as a result of “ongoing price-point repositioning.”

On the bright side, second-quarter e-commerce sales rose 19%, to $27.0 million for the three months ended June 30. Website traffic increased 22%, conversion rates rose 6%.

Earlier this month Blair replaced the last of its traditional letter mailings with a net catalog highlighting best-sellers.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.