Sephora Opens Flagship Store on a Marketplace in China

sephora_comGlobal beauty retailer Sephora announced the launch of its first and only Chinese online flagship store on JD.com , China’s largest online direct sales company. This marks a significant step forward for Sephora in its ecommerce and overall retail strategy for China.

Upon launch, Sephora’s store will be the largest cosmetics store on JD.com’s platform, featuring over 1,200 items from more than 70 leading international cosmetic brands, including Dior, Guerlain, Givenchy, Benefit and Kenzoki, among dozens of others.

“Sephora is dedicated to providing the best, most trusted beauty solutions for our customers, while making shopping more efficient, intelligent and fun,” said Anne Veronique Bruel, president of Sephora Asia. “I am confident that together we will be able to provide Chinese consumers with a truly world-class online shopping experience, without the worry of counterfeits.”

“JD.com’s beauty channel is focused on providing the highest-quality products and services to our customers and we are very excited to offer Chinese consumers convenient access to leading beauty solutions from Sephora,” said Haoyu Shen, CEO of JD Mall.

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