Service Sector Paces M&A Activity

Marketing service transactions accounted for slightly more than half of all first-quarter direct marketing mergers and acquisitions, according to New York-based investment banking firm Petsky Prunier. The company tallied 56 transactions involving marketing services firms during the first three months of the year, accounting for 52% of total direct marketing mergers and acquisitions.

Petsky Prunier estimated total industry transaction volume at $6.6 billion. Breaking down the volume by category, the marketing services sector accounted for $3.2 billion, while the marketing technology sector accounted for $2.2 billion, and marketing firms $1.2 billion.

The largest transactions in the quarter included Acxiom’s acquisition of Digital Impact, the acquisition of AskJeeves by InterActiveCorp., and Transcontinental Direct’s acquisition of Jetson Direct Mail Services.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.