Service Sector Paces M&A Activity

Marketing service transactions accounted for slightly more than half of all first-quarter direct marketing mergers and acquisitions, according to New York-based investment banking firm Petsky Prunier. The company tallied 56 transactions involving marketing services firms during the first three months of the year, accounting for 52% of total direct marketing mergers and acquisitions.

Petsky Prunier estimated total industry transaction volume at $6.6 billion. Breaking down the volume by category, the marketing services sector accounted for $3.2 billion, while the marketing technology sector accounted for $2.2 billion, and marketing firms $1.2 billion.

The largest transactions in the quarter included Acxiom’s acquisition of Digital Impact, the acquisition of AskJeeves by InterActiveCorp., and Transcontinental Direct’s acquisition of Jetson Direct Mail Services.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.