Catalogers’ continued and growing emphasis on the
e-commerce channel has created intense pressure to show a return on their online investment. So it’s up to marketing managers to figure how to maximize their
e-commerce opportunity in a difficult economy.
Curt Barry, President, F. Curtis Barry & Company, will discuss how leading multichannel merchants are improving their ROI. It’s not too late to maximize your holiday season opportunity with best practices like:
Increasing site traffic with paid and organic search
Expanding your brand reach through s ocial media like Facebook, Twitter, blogs, reviews, community bulletin boards
Improving conversion rates through the effective use of e-mail marketing
Growing your customer base through the retention and reactivation of web, catalog and store buyers
Adopting technology to create efficiencies while allowing scarce internal resources to focus on core merchandising and marketing activities
Join this 60-minute webinar and find out how to sharpen your e-commerce spend.