Sharpening Your E-Commerce Spend

Sharpening Your
E-Commerce Spend

Register Now Register now for this informative live webinar

Catalogers’ continued and growing emphasis on the
e-commerce channel has created intense pressure to show a return on their online investment. So it’s up to marketing managers to figure how to maximize their
e-commerce opportunity in a difficult economy.

Curt Barry, President, F. Curtis Barry & Company, will discuss how leading multichannel merchants are improving their ROI. It’s not too late to maximize your holiday season opportunity with best practices like:

  • Increasing site traffic with paid and organic search
  • Expanding your brand reach through s ocial media like Facebook, Twitter, blogs, reviews, community bulletin boards
  • Improving conversion rates through the effective use of e-mail marketing
  • Growing your customer base through the retention and reactivation of web, catalog and store buyers
  • Adopting technology to create efficiencies while allowing scarce internal resources to focus on core merchandising and marketing activities

Join this 60-minute webinar and find out how to sharpen your e-commerce spend.

Register now for this informative live webinar

Live Webinar
November 19, 2009

2:00 PM ET | 11:00 AM PT
Duration: 60 Minutes

Our Panel


Tim Parry
Senior Writer
Multichannel Merchant


Curt Barry
F. Curtis Barry & Company

Gary Black
GM, North America

Copyright 2009 Penton Media. All rights reserved.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.