Sheplers Names Bob Myers CEO

Western apparel merchant Sheplers has named QVC executive Bob Myers as its new CEO. Myers is the permanent replacement for Mark Syrstad, who left the company in September.

Myers has been senior vice president of, multimedia platforms, broadcast operations and technology, and is credited with building the company’s e-commerce business to over $1 billion in sales while leading a team of more than 600 people. Before that, Myers spent 15 years working in store operations, merchandising, advertising and strategic planning at J.C. Penney.

“We were looking for someone who has good depth and experience in bricks and mortar, someone who is a next-generation thinker in e-commerce and has a good orientation in cross-channel customer needs,” says Dennis O’Brien, an operating partner at Gryphon Investors, the holding company that owns Sheplers. O’Brien had acted as CEO since Syrstad left in September, and was in charge of the search for his replacement.

Though Myers has DRTV experience through his time at QVC, O’Brien says the DRTV channel is not in Sheplers’ immediate plans. O’Brien believes there are opportunities to grow its 19-store bricks-and-mortar channel, but the direct business is a key component.

Most of Sheplers’ direct sales come in through the Internet, but O’Brien says there are no plans to reduce catalog frequency. “The catalog is still an important part or our marketing strategy, and it helps us drive sales to the stores and the Web,” O’Brien says.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.