Shoes For Crews, which makes and sells slip-resistant footwear for a variety of business-to-business industries, is expanding its healthcare and industrial product lines.
The company plans to launch catalogs to support the initiatives.
The healthcare catalog is scheduled to mail by the end of May, and Shoes For Crews will drop the Industrial Grade Slip Resistance title in June, says Dean Jackson, senior director of marketing for Shoes For Crews.
Both new catalogs will be the slim-jim format, and will feature both the new merchandise lines and existing products that are a match for the respective industries, Jackson says.
The catalogs will be circulated to both active and inactive names within its house file that are identified as healthcare or industrial companies, he says. Shoes For Crews will also do “significant prospecting penetration” into specific facilities and SICs, Jackson notes.
Shows For Crew’s Winter 2011 catalog recently won a Gold Award in the 2011 MCM Awards competition.