B-to-b footwear merchant Shoes for Crews is getting ready to hit the road with its “shoemobiles,” trucks that will conduct shoe fittings at customers’ facilities. The West Palm Beach, FL-based cataloger will launch the service in Orlando, FL, next week, with a second “shoemobile” set to arrive in Las Vegas in two weeks.
Each 26-ft. truck is like a miniature shoe store. They will pull up to large hotels, casinos, and factories so that employees can walk right in and shop. Mark Mobley, who will head up the mobile division, estimates that the truck will be able to service 15-20 shoppers an hour. They will be equipped with an automated point-of-sale (POS) system for quick ordering and turnaround time.
Shoes for Crew president/COO Matthew K. Smith says that Orlando and Las Vegas are excellent markets for introducing the company’s mobile delivery services because of their high concentrations of hotels and theme parks. In fact, the company will open its first retail store in Las Vegas; the opening is scheduled for next month. The beauty of the mobile units, Smith adds, is being able to efficiently serve clients with several thousand employees.
Shoes for Crews also operates a payroll deduction program with 14,000 companies servicing 100,000 locations nationwide. The program employees at participating companies to purchase Shoes for Crews footwear and deduct payment for the purchase from their paychecks.